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No Google local listings - why?

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Ideaswise

Ideaswise

Free Member
Apr 11, 2009
122
18
North London
I'm a copywriter and one of my clients is an estate agents in London - www.outlet4property.com . They have two offices, one in Soho plus one in Whitechapel which they opened a couple of years ago. The Soho one does well in both local and main listings, but it seems impossible to get the Whitechapel one anywhere in the local results

An SEO specialist said that the Whitechapel office needed a separate page, which was duly created, plus local citations, which I paid him to do. Nothing has happened. He did a load more local citations. Nothing. There are dozens of agents listed, including many from way outside the area, yet my client's is not listed at all. I've asked why this should be but the SEO guy simply ignores my attempts to contact him.

I've written plenty of relevant content and also links back to the Whitechapel page from their blog and so on, but still no listing from Google. Obviously this is very embarrassing, not to say baffling. Does anyone know why Google might not do this listing?
 
Hey,

I had a super quick look as I don't have much time at the moment but there are a few things that jump out to me.

1. The website is targeting Soho. Page titles etc are all around Soho apart from the one page for Whitechapel. It simply looks like it has been bolted on instead of well integrated.

2. The citations are an absolute mess. You have duplicates and NAP (Name, address & Phone number) inconsistencies.

Truthfully, these are the main issues as even with these, I still think the page would be showing but just not as high as you would like. I can't find it at all in the local pack which is strange but I have seen similar things before.

This is probably not what you are wanting to here, but it sounds like you need a full Local SEO audit. There are plenty of guides online if you want to have a go yourself.
 
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What local listings do you mean? Do you mean the links that Google adds to local maps in the serps? If so then your whole approach is wrong. The Google My Business documentation explains everything.

If you just want local ranking then the site, as suggested, is a complete mess. The SEO specialist you have employed is talking complete bollox. You can't just add on a page like that, you need everything to be integrated - a holistic whole.
 
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Thanks to both for your replies. Yes, for now the aim was just to get them as one of the links to local maps. The site was indeed geared up totally for the Soho office as that was the only one for nearly 20 years, so I guess the new one has thrown a spanner in the works. Even so, you would think the new office would be listed somewhere in those map results at least. Is there any quick fix you would suggest to at least get a listing or would that be inadvisable?

They are planning a whole new site redesign, so presumably the aim should be to much more evenly distributed content-wise and link-wise between both offices.
 
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Have you set up all the locations in Google My Business? Are the business name, address, telephone and email for each location exactly the same in your Google account and on the site?

You need to follow Google instructions exactly and verify the business. Without this you are going nowhere. Your SEO bod should have explained all this. If he didn't then give them the elbow.
 
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Ideaswise said:
Yes, he apparently did all that Fisicx, but still no listing.
Click to expand...
Apparently?

I couldn't find a link to the Whitechapel page. If I can't find it then Google can't find it. And if Google can't find it then that's why the local listing doesn't display.
 
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The Google+/Google My Business Page for Whitechapel is linking to the page on the site that seems to be targeting Soho, link the Page to the right page.
 
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Actually I've just seen that their Soho one and the Whitechapel one are still linking to the main home page rather than the respective dedicated office pages on their website - that could be a big part of the problem.
 
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And you paid this SEO expert how much?

You also need to link to the Whitechapel page from your homepage and then integrate both the Soho and Whitechapel pages into the whole site. You can't just create a page and point citations to that page. Google will spot this a mile off and put you on the naughty step.
 
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