Newely opened store completely failing

Lyrasfashion

Free Member
Feb 5, 2017
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Hi i built my store using go daddy i have instagram with currently 220 followersand i even have a few people promoting it but ive ran facebook ads and no one even checks out my site i domt know where im going wrong
 

ryedale

Contributor
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Dec 17, 2013
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We would need to see the site first really to be able to help.

Generally though the advice to anyone trying to use Go Daddy for e-commerce is to switch to a proper Ecommerce solution like WooCommerce or Opencart

There's also pay monthly options like Shopify
 
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14Steve14

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Business Listing
May 18, 2010
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www.railwayscenics.com
There are many free and open source shopping carts available. Have a look at all of the free ones you can find. They all have both front and rear end demos available. Have a play with them and find one that works for you. There are reasons why most of these shopping carts survive and thats that they all do what they say they will. Why re-invent the wheel and try to recreate something that is not as good.
 
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deniser

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Jun 3, 2008
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Why do you call it Lyra's Fashion when it only sells jewellery? Opening your webpage also gives absolutely no indication whatsoever as to what the site sells. The pictures have no relationship to the product. Make it clear what you sell from the name and the homepage otherwise no-one is going to go any further.

It doesn't matter which site builder you use or how much traffic you get if you don't get the basic message right.
 
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fisicx

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Sep 12, 2006
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There are a whole load of problems with the site. Instagram followers count for nothing and facebook ads need to be properly targeted.

Join as a full UKBF member and get the site reviewed. And then consider your marketing - you are competing with thousand of others all trying to do the same as you. And they have been doing it for a lot longer and spending a lot more than you on marketing.
 
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fisicx

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japancool

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  • Jul 11, 2013
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    Wait a minute.

    You say you ran Facebook ads. Have you actually had any visits from the ads? Who are you targeting? You are in a very competitive marketplace but you should be getting SOME visits.

    Forget all the above about site builders and the rest it. If you can't even get visitors to your site from ads, then they're not even going to get to see the site, whether it's good or bad.

    I don't know Instagram, but if the quality of followers is anything like FB, then I wouldn't expect too many visitors from 220. If you only get a 2-3% conversion rate from them, you'll only get 4-6 visitors in total.

    New ventures take time. I got all of 2 orders in my first month.
     
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    M

    myfairworld

    I don't know Instagram, but if the quality of followers is anything like FB, then I wouldn't expect too many visitors from 220. If you only get a 2-3% conversion rate from them, you'll only get 4-6 visitors in total.

    And this sort of thing extends across business generally. For example if you have a shop and you do leafleting then I don't think you'd get more than a 2-3% conversion rate - or did I read somewhere that it was 5%? But anyway it is quite small yet to this day leafleting clearly works for small business as you can see by the number of shops, taxi firms, takeaway food outlets, slimming courses, etc etc who still bother to leaflet. Basically they'd carry on leafleting and working at it picking up a few extra customers each time and hoping by excellent goods and service to keep them and then pick up some more when next leafleting. For online shops Facebook and Instagram and similar can definitely help but you need to work to increase those 220 Instagram followers. Most 'followers' have no particular intention to buy, they follow because they like to see your stuff (very different from buying it!) or because they like to look at ideas to copy e.g. a good way of taking a photo of a particular type of jewellery. People don't join Instagram intending to buy but because they like to look at photos - but of course a few of them will buy if they see something they like and can get it from your website.
     
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    Whats with all the passive aggressive responses?

    The site is not too bad, the design is clean and product image are clear and enticing. For a basic e-commerce store i'd say you're on the right track, but you're missing a lot of key elements that will give your customers confidence in your store.

    Do you have unique selling point and are your prices competitive? Don't forget even if you get visitors to your site, the visitor will likely Google the product they want to make sure it's the cheapest. If it's not, you'll lose the sale.

    The images at the top of the page do not represent jewellery and are therefore misleading.
     
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    antropy

    Business Member
  • Business Listing
    Aug 2, 2010
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    www.antropy.co.uk
    It doesn't look terrible.

    I'd recommend becoming a full member here to get a full site review.

    Small points as above are "Powered by GoDaddy" puts people off.

    You could also run it through our automated website grader:
    http://www.antropy.co.uk/ecommerce-website-grader/
     
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    If you are going to comment at least be helpful. Provide specifics about what the problems are rather than keyboard warrior antics.

    Someone had already mentioned the lack of details on the site, so rather than repeat a previous post I simply expanded on it with a suggestion.

    Thank you for your concern though, but I think there are actually moderators on this forum so you probably don't need to trouble yourself to much with what you perceive to be keyboard warriors and the like.
     
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    Karimbo

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  • Nov 5, 2011
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    I don't care much about the website name, the fact that it's godaddy.

    Business owners are so hung up about these small details. Average consumer doesn't know or care. Website looks clean and pretty and have good quality images and that is fine.


    The be all and end all with online sales is traffic. The rest is just minor details that makes 0.5% difference to sales ONCE the client is on the website.

    It's a common mistake these days people assuming that you just have to put a website up and you get sales - WRONG. Website is nothing without traffic.

    Given then you are doing one off sales and is low price. It's not worth even considering Adwords. You need to ebay these and sell them cheap to get the sales in. Then promote your store in a leaflet packed inside the mailed item.

    I think unless you've got something really unique and made by yourslef it's very difficult to build traction to your store. Also I think with these trinkets most buyers want to look and fell the product in person before buying. A mall stand is probably the best method to sell these. Look at pandora jewelry, ver cheap product, made to look glitcy and sells like hot cakes.
     
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    japancool

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  • Jul 11, 2013
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    Well, someone mentioned it but the post has been removed.

    Whatever your terms and conditions say, you ARE responsible for the package until it reaches the customer. You cannot legally absolve yourself of responsibility. If the parcel doesn't arrive, or arrives damaged, then it's your legal responsibility as the retailer to make it good, and then claim back from the parcel delivery company.
     
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    Chris Ashdown

    Free Member
  • Dec 7, 2003
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    The Op has the right idea but has rather jumped in feet first without reading up on what they are trying to do, just lacking research

    The hardest thing for a new site to do is to present itself as a honest person to do business with that means being transparent to the potential customer. who would buy from someone you are unable to contact if there is a problem. I would hazard a guess the consumer selling regs are also not read

    Simple enough to solve but then the choice of goods and probable lack of money for advertising would hinder any site. The OP needs to consider where he or she would look for the items they want to sell and think the most appropriate method of selling. A pop up shop in a arcade may suite there present range far better than the web

    As for Big Daddy 99% of web users would have no preconceived idea's of who or what big daddy is and have also no interest and its not how much or how good a site looks as to how many buy from it
     
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    fisicx

    Moderator
    Sep 12, 2006
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    As for Big Daddy 99% of web users would have no preconceived idea's of who or what big daddy is
    52aac7f1c0fce7dbc6112fad0c15095b.jpg
     
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    L

    Leave it to Laura

    <website review - removed> As I usually tell my customers: building a site is not the job: making it work for you is.

    Today, even a college kid can get a decent website up. However, have a look at your description of a necklace: "A symbol of winter and christmas, this snow flake charm or pendant is crafted of sterling silver. Perfect gift for mothers day or even just a birthday.".

    <website review - removed>. When I meet with my customers first, this is the first question I ask them.

    Recommendations:
    • clearly define who your target customer is
    • define your unique selling point
    • maybe set up an eBay store for SEO
    • Work on keyword rankings
    • reposition your brand on the market accordingly.
    Hope this helps.
    Laura
     
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