LinkedIn Sales Navigator/building a B2B database

[Frimley111R]

We are looking to build a B2B programme.

I have a run big B2B marketing programmes before for other companies and so I am quite familiar with B2B marketing, however, I just want to clarify a few things with regards to LI Sales Navigator and general strategy and I know some of you on here are more up to date with this than I am.

LI sales navigator strategy seems to be to identify ideal potential clients, message up to 100 a week (IIRC – the max allowable) and then message, weekly, all the new ones that meet your search criteria. I understand the criteria to select our targets well enough and am fine with the type of messaging that works/we can use.

However, I also see browser-plugs ins that scrape their email addresses too and thus you can begin/start an email database.

At a fundamental level, have I got this right?

Failing that it’s a case of just buying data and that is always a case of getting the least low quality data rather than the best quality data (if you see what I mean).

 

[intheTRADE]

Yes that's pretty much correct

We use Sales Navigator pretty much for all our new prospecting data these. The Key Decision Makers feature for each prospect has been a game changer for us

However, we very rarely message directly through LinkedIn we use the Apollo plug in to scrape their email company email address and make direct contact

We found LinkedIn InMail response rates very poor but we are at around 50% response via email circa 50-60 email sends per week.

We've actually found that starting our emails telling them we researched their company LinkedIn profile to find relevant contacts to reach out to has seen the response rate increase to 50% from around 20%

 

[Frimley111R]

Yes that's pretty much correct

We use Sales Navigator pretty much for all our new prospecting data these. The Key Decision Makers feature for each prospect has been a game changer for us

However, we very rarely message directly through LinkedIn we use the Apollo plug in to scrape their email company email address and make direct contact

We found LinkedIn InMail response rates very poor but we are at around 50% response via email circa 50-60 email sends per week.

We've actually found that starting our emails telling them we researched their company LinkedIn profile to find relevant contacts to reach out to has seen the response rate increase to 50% from around 20%

Thank you, that's good to know that I've got my head around things! Which software do you use? There are a ton of them and for scraping emails some charger quite a lot (IIRC) such as Lusha but I think there are others which are more cost effective.

 

[intheTRADE]

We use Apollo to scrape the data via their chrome and LinkedIn extension (apollo.io) and Hunter to track them (hunter.io)

PiPi Leads is a good free chrome extension for scraping emails as well

We trialled Lusha and it was awful

 

[Frimley111R]

We use Apollo to scrape the data via their chrome and LinkedIn extension (apollo.io) and Hunter to track them (hunter.io)

PiPi Leads is a good free chrome extension for scraping emails as well

We trialled Lusha and it was awful

Thanks. I looked at Lusha but it looked quite pricey.

I need to look at Hunter a little more I think.