Keyword Metas -

[Ali-v-8]

Before everyone get into a fluster, I will make it clear now.
Ranking is not indexing
Ranking is how high you appear.
Indexing is where you appear.
Already post are flying around about Meta keywords helping you rank, but forget what anyone else says "GOOGLE SAYS THIS".

Our crawler also makes use of a Google-specific metatag to help determine how to best classify your content

Now all good SEO have known this from the start, hence why we still continued to use meta keywords in our websites.
All Google has now done is made people who haven't used meta keywords use them.

 

[OldWelshGuy]

This isn't the metakeyword tag it is a new tag Google have brought out to help it with its news stuff. it will only work with accerdited Google news sites.

 

[Ali-v-8]

Yes but it proves that the Keyword meta was for clarifying where a page should be found - Not how high up.
Ranking not indexing.

 

[OldWelshGuy]

No it doesn't IMO it is talking about the specific google news Tag, and not the generic meta keywords tag?

 

[Chunkford]

Before everyone get into a fluster, I will make it clear now.
Ranking is not indexing
Ranking is how high you appear.
Indexing is where you appear.
Already post are flying around about Meta keywords helping you rank, but forget what anyone else says "GOOGLE SAYS THIS".

Our crawler also makes use of a Google-specific metatag to help determine how to best classify your content

Now all good SEO have known this from the start, hence why we still continued to use meta keywords in our websites.
All Google has now done is made people who haven't used meta keywords use them.

Indexing is if you appear not where you appear?

Besides that article is in the News (publishers) section and has nothing to do with the generic meta keywords tag.
The quote you extracted is then followed by

By implementing the news_keywords metatag you can specify which keywords are most relevant to your articles.

Reading it in its entirety now has a different meaning to the one you stated.

 

[webgeek]

Yes, leave the meta keywords tag in the bin where it belongs. News publishers get a new over-optimisation toy to play with of their very own with the meta news_keywords

 

[Ali-v-8]

I still implement keyword meta tags. For the sake of 10mins extra work.

@chunkford indexing is in effect being indexed in the right subject matter. I think this is more on what people class as being "Found" under a term.

 

[terryuk]

Being indexed is when you can find your domain or page via the site: operator, nothing to do with rankings, serps or whatever else you want to call it

 

[Ali-v-8]

The explanation of the term "indexing" is not the focus. You can call it what ever you wish so long as the understanding is that it is different to ranking.

 

[cmcp]

i heard the moreyou click on a link the higher you rank

 

[Ali-v-8]

I am incline to believe that the more a page is ignored by people, Google would rank it lower on Adwords (loss of revenue) - I would surmise that the same algorithm would help sort out the organics over time.

 

[webgeek]

Bounce rate is already an organic algo factor, as is low CTR

 

[Chunkford]

It's not a direct factor, unless you have some hard evidence to back up that claim.

What's more likely is that bounce rate is used as a signal to asses the overall picture and is used to determine the tale tale signs of what makes a decent landing page.
e.g. if there is a high percentage of searchers bouncing from pages with too many ads above the fold

 

[webgeek]

I tend to go along with SearchMetrics (and others) who have been quoted, "SearchMetrics, after releasing data about the Panda winners and losers in the UK, said, "It seems that all the loser sites are sites with a high bounce rate and a less time on site ratio."

 

[cmcp]

i heard a lot of things at 2am this morning.

 

[Chunkford]

"It seems" is not hard facts and doesn't mean it has a relation to how a site ranks.

If there is a correlation then I would say the data that's being extracting from the likes of GA etc are proving to be useful in determining what is a crap page is and what isn't.

 

[webgeek]

Even without the SearchMetrics (and others) data to support it, try applying the same logic that Google uses for Adwords.

Things that wreck your Adwords / landing page, quality score, would certainly be obvious candidates for the organic algorithm, whether Google admits it directly or not (200 secret sauce factors).

If the page is bad, it will show via poor time on site and high bounce. If it is bad, it shouldn't be ranking well compared to other pages which show show good user interaction metrics. Therefore, if a page has low time on site and high bounce, it shouldn't rank as highly as others.

There's other people sharing similar results to SearchMetrics. I don't have a desire to establish hard facts in a world where Google doesn't make public their algo, but rather what has been observed repeatedly and what makes sense. Up to you as to what you do with it (or don't do with it ).

 

[UKSBD]

I did a couple of blog posts 15 months ago saying how I though traffic received via the SERPS could have a bearing on rankings

to me it makes perfect sense that a pages popularity shouldn't be based on how many links it has, but on how much traffic it receives via Google.

I'm not talking unnatural or fake traffic (like just clicking your own page) Google must be smart enough to spot the fake traffic from genuine traffic.

It make sense that Google don't only use the data they obtain via Google+ but they also use the data obtained via the Natural SERPs, more so when people are signed in but possibley when not signed in too.

You can read one of my old blog posts here - http://www.v1seo.co.uk/11/istraffic-rating-important-for-seo-post-panda-balancing/

It was made pre-penguin and pre-panda 2012 updates.

 

[Matt121]

i heard the moreyou click on a link the higher you rank

I think Google is way more complex than that... If this is the case, then everyone will just simply click and click on their Google links to make it rank.

 

[sambarnes90]

There are so many factors involved in ranking and indexing that it can be difficult to prioritize!

Meta keywords have not been used as a ranking factor for quite some time due to them being so spammed up previously.

The new Meta tag is specifically for news items and should theoretically help search engines identify News sources for different topics.

Sent from my HTC Desire using UK Business Forums

 

[LiamPugh]

Hey guys, can you tell if some of you use this meta tag for news and whether it helps for the better index of the article or not?

 

[Ali-v-8]

Is it a news article?

 

[LiamPugh]

Yes I'm talking about news articles.

 

[LiamPugh]

I write news and if this meta tag really gives some positive effect, then I would know about it.

 

[Ali-v-8]

There is a Link on my first post - direct from Google.