At the end of the day this is a business opportunity. To be able to pay their agents something they've got to earn so therefore they've got to charge.
They have performed well, as a business but, like others before them, Telco Global Communications, PowerNet, Telecom Plus and many more, they are really only just small fry.
Gaining 50 customers doesn't seem too hard, and it isn't for the 2% that will be bothered to but unless you go the route of building the business as a biz op there's really little benefit of signing up, unless you are happy to have one bill that will tie you in and thwart the freedom to seek betters deal in all utilities as and when you want to.
As a biz op, yes it can work, as can Kleeneze, Avon etc etc.
As a utility provider, they're simply brokers who, as we know with all brokers they will charge and they will earn their commissions first which has all got to be paid for.
I gather the owner is a multi millionaire stating that he wants to make his agents millionaires. I'd like to hear from just one agent who has a 7 figure income. In fact I'd like to hear from any of them that have a 6, 5 or 4 figure income for that matter!
In my humble opinion, if you want to save money on your utilities, first of all get solar panels on your roof, have a ground source or air source pump fitted or a wood pellet fired boiler, maybe have a wind turbine erected or add anything else to your property where you can save and earn money via the government schemes and FIT's. They are what I call no brainer decisions. If you can do this why would you want to mess about with a company that ties you in and charges you for the privilege.
And if you can't do any of this why pay for the privilege any way as a customer. These market places are very volatile so therefore you don't want to be tied in.
This is a business opportunity and the person who gets you to sign up is saying, "thank you very much. You're earning me money"
And if you looking to make money on a biz op there's several out there that are a 100 times better than this.
And if you want to know one or two of them, I'm very happy to oblige. I wouldn't touch UW with a bargepole!