Is having multiple KW rich single page domains still a valid technique?

[SmilePrint]

Hi,

I've just acquired some ecommerce digital assets comprising a functional website, 2000 past customers, 2000 newsletter/discount signups....

and number(25ish) of one page, I call them 'flycatcher', html sites, built on KW rich domains, with Reasonable KW content, adverts back to the main ecom site and links to the sister flycatcher sites...

A link wheel/ pyramid, as it was back in the day (2010??)

Question; In light of all the changes since 2010, is it best to

:-let sit and watch traffic volumes first
:-set them all to link back to the main ecom site (on the relevant page)
:- switch them all off ASAP
:- do something else

All advice is gratefully received, but will be sprinkled with a modicum of common sense and humour, before ingesting.

 

[Luc Durand]

What is your objective exactly?
Why would you sit and wait? don't you already have access to traffic data?

 

[SmilePrint]

My Objective? - initially to ensure there is no penalty / negative effect from this current set up.

If this is against current best practices and the site is suffering because of... then I need to cut them out.

No- I don't have any historic traffic data about these mini-sites, I only expect to gain insights AFTER moving them to my servers and installing MY analytics codes...

If it is an ok practice, then I would seek to re-write the content/ add new content to the mini sites, while nudging the visitors to the main ecom site.

 

[Luc Durand]

So if i understand rightly you're plan is to game Google's algorythm ;-)

 

[SmilePrint]

So if i understand rightly you're plan is to game Google's algorythm ;-)

If you mean "ensure I am getting the best return on the various properties", then that's 'regular ole SEO' not 'gam(ing) Google's algorythm'

I'm not a black hat seo, nor am I interested in short term gains, rather long term business building...

If inheriting these digital assets IS a useful tool, yes I'll use them.

So, to keep on topic; the question to more experienced SEO folk in this SEO forum is ' Is this a legitimate method for gaining organic traffic or not?'

 

[Luc Durand]

As long as you are ensuring you're making the most of your properties then you'll be fine.
The key is to make sure your footprint is clean. What i mean by that is, as long as you're not being seen as building a link network then, yes it will work.

This means a range of sites with different IP within different ranges
Different CMS's for each site
Different entities for domain registration ownership.
Not using any of Google's properties on your sites ( GA)

This strategy works and is used by many, especially big corporations with many assets. I recommend you read this article (admittedly lengthy) which is very similar to what you are talking about but on a much bigger scale http://www.viperchill.com/google-control/

Hope this helps

 

[webgeek]

I wouldn't even consider using that approach in this day and age. 5 or 6 years ago, maybe, but not now.

Just because you can 'get away with it' now doesn't mean it's a good strategy.

Make em 10 pages, targeted content that answers questions, solves problems or otherwise has some unique redeeming trait and only link from the homepage to the homepage or category page, anchored with the brand and not the keyword, and you'd probably have a sustainable method.

 

[SmilePrint]

145-157 St Johns Street

Just because you can 'get away with it' now doesn't mean it's a good strategy.

I'm not attempting to 'get away with it'... I'm trying to determine if this is a valid and legitimate technique....your advice is clearly "Its NOT" OK I get it!

Make em 10 pages, targeted content that answers questions, solves problems or otherwise has some unique redeeming trait

Super, thanks, now that's useful, now, I'm getting to understand the current consensus of ' Good SEO Practice!!

 

[StevePoster]

Multiple keyword rich single page domains or landing pages only. A set of most related keyword phrases within the page that are not redundant would be a good practice. A creative single page domains in which answers your target users would likely converts well.

 

[Gordon McNevin]

I'd say go through them, add the ones you like to a picking list, check the picking list for 'dodgy links', make sure the domain is indexed in Google. Test. Rinse, repeat. TEST TEST TEST, keeps you safe!