An interesting exercise in how, if you bombard a viewer with stat after stat without giving him time to think, those stats seem impressive.
So, for example, they tell us that half the world's population is under 30. Well, what impact does that have on us as business owners?
Are half our prospect under 30? Are half of our best prospects under 30? Is half the money controlled by the under 30s?
Yes, people spend lots of time on sites like facebook. And, yes, you can make money from facebook. But that doesn't mean that someone engaged in a non-commercial activity such as facebook is equal to someone searching for a product or service.
Statements like "we will no longer search for products and services" are just plain daft. Yes we will.
Steve
