How to Find a Trustable SEO Company for Handmade Jewelry Website

[fisicx]

This is not hard to find the best SEO Company. You have just need to check the company's reviews, portfolios, it helps to know about their work how they can provide you solutions and ask people for best company recommendations.

I know companies that tick all these boxes but still rip you off after charging a lot of money.

 

[tony84]

I spoke to a few SEOs over the years and even used a couple. The only one I have stuck with is @Lee Oakley - I couldnt find any reviews which was a bit off putting but after speaking to him you can tell he knows his stuff and is passionate about it.

What he did with us was to find us some easy wins, ideas where we could rank well on google without too much effort and generate some extra income quite quickly even if it was not masses of new business but replicating that a few times soon starts to add up.

At the same time we were doing other things that were slower burners but had a positive effect on the website as a whole and so we were gradually moving up on better search terms but with more competition.

He started to do our SEO in September(ish) 2018. Our hits have doubled in that time (pre corona) and our income went up around 20% from 2018 to 2019.

I would 100% recommend having a chat with him.

 

[Alpha Helica Peptides]

I know companies that tick all these boxes but still rip you off after charging a lot of money.

I agree, but some companies tried to make the client requirement fulfill and some have reputation matters, so cwebconsultants is one of them.

 

[Pages]

@Copper Reflections - I've spent 2 years writing a complete SEO course in plain english. If you'd like free access to it and a couple of hours of free help then let me know.

Sir, with the greatest of respect and with no expectations, I could seriously use a copy of your guide as offered to CR above if that would be at all possible please?

I am about to embark on a life changing course of action due to my day job permanently evaporating earlier this month and now my hobby stock supplier has ceased to trade too.

Looks like I am going to be working from my desk full time from today onward and also looks like It's time to build a fully fledged content site with some eCommerce for non fiction book sales out of necessity rather than boredom! I already have a proven market.

In all honesty, I would rather make the considerable efforts to teach myself every aspect that I may need going forwards from today. I fully appreciate I cannot mess up on the SEO aspects. I have the knowledge to complete this monumental task and fresh product as well as fresh principles are already being sourced, hence on here today!

Any help would be so gratefully received.

Best Regards.

 

[Aleksander_Gramm]

Let me make few comments.

1) SEO is a part of company's marketing. So, you can't get SEO results if you have marketing troubles.
2) Positions in Google guarantee nothing. It isn't SEO, in short words. If you use Google Search Console you can see what I mean.
3) The business needs money. So you can pay SEO agency for calls, emails, leads or purchases. It depends on goals of your website. Don't pay for positions, traffic, impressions, especially from 3d party SEO tools.

 

[Koch]

I think SEO is very well abused in the U.K. and U.S. And everybody gets too many spam emails for SEO services. This is an example of professional deceiving SEO email which my client forwarded me to check the company out:

"Hi ,
I am looking for a plumbing company that is ok with some media exposure.
Can you take on more customers?
Who is the best person to speak to?"​

Actually they were trying to sell 2000 GBP/month SEO&SM packages. So the abusers are still out there and they are still hunting for new clients.

Paying for number of keywords in the first page?
I think this is quite wrong, you can rank for keywords which has no or little traffic. Or low quality leads. But if it is difficult keywords with traffic (you need to check monthly traffic and difficulty for that keywords), then it may be ok to use as a criteria.

Search Console Traffic References
Actually they can be manipulated. For example, if company is ranking for a keyword but there is no traffic, the SEO company can create fake traffic by searching that term and clicking on client's site.

I have a client who was using a local SEO agency. After he moved to us, we found his previous agency was creating fake traffic/clicks to manipulate Google Search Console stats. And they were outsourced the SEO to a company from Ukraine.

Here is my client's response when we asked opinion about finding new clients in the U.K.

"[12:57 PM, 4/5/2020] G.S.: SEO is always a hard one to convince people because every person will say the same thing!
Everybody will check the website make some comments and say this is why it is not performing correctly, We can increase traffic...etc etc etc.
[12:57 PM, 4/5/2020] G.S.: Look how long it took you to convince me. And I even knew in the back of my head the other guys that I was working with was not really an expert.
[12:58 PM, 4/5/2020] G.S.: The only thing you can do is keep pushing people...In a nice way.
Like me for example it took you a good six months to catch me and now we’ve been working together for 7/8 months"

Having Industry References?
We had another client who was a dentist. And he said he worked with a guy which was managing SEO of another dental site which ranks very well on Google. But he said they could not get good results from that guy for their own websites. So we checked the site which ranks well, and our opinion for it; the success was not the SEO guy, rather the website is side business of a university, which has very high domain authority with .edu domain.

Result?
So every SEO company will say they are sending space rocket to Mars. And if they want to deceive you, they can provide fake stats. But that does not mean there are good guys out there. I think you can check/call their references, but this can be manipulated too So the best option is getting referral from someone you trust. Or alternatively, you can ask many questions to the company related to SEO which you know the correct answers. There are many blog posts about which questions to ask SEO companies before hiring.

 

[OMGVape]

Spend under £200 on this course https://www.freshbananas.co.uk/ so you get a good understanding of the basics and you will then know what to ask and what sort of responses make sense.

Great if you are already ‘SEO savvy’. I got lost in the first section. Would you care to share your website address so I can see how yours is currently ranking?

 

[Aleksander_Gramm]

the website is side business of a university, which has very high domain authority with .edu domain.

Domains have no an authority, just the history of search signals.
Google doesn't really rank based on domain names, TLDs. It is SEO myth.
First you need to check "quality" of page because Google ranks pages not websites. To check webpages you need to know nuances specific to industry of a website. For example, pages of jewelry ecommerce website and pages of website of jewelry company/brand differ.

 

[Tin]

Great if you are already ‘SEO savvy’. I got lost in the first section.

If you "got lost" on any aspect of my course then the solution is simple, click the 'support' button and tell me the problem. It comes directly to myself and then we'd arrange a chat about it.

SEO savvy? 90% of course members are not SEO savvy at all. If you're still an active member then get hold of me via support.

 

[tony84]

I think SEO is very well abused in the U.K. and U.S. And everybody gets too many spam emails for SEO services. This is an example of professional deceiving SEO email which my client forwarded me to check the company out:

"Hi ,
I am looking for a plumbing company that is ok with some media exposure.
Can you take on more customers?
Who is the best person to speak to?"​

Actually they were trying to sell 2000 GBP/month SEO&SM packages. So the abusers are still out there and they are still hunting for new clients.

Paying for number of keywords in the first page?
I think this is quite wrong, you can rank for keywords which has no or little traffic. Or low quality leads. But if it is difficult keywords with traffic (you need to check monthly traffic and difficulty for that keywords), then it may be ok to use as a criteria.

Search Console Traffic References
Actually they can be manipulated. For example, if company is ranking for a keyword but there is no traffic, the SEO company can create fake traffic by searching that term and clicking on client's site.

I have a client who was using a local SEO agency. After he moved to us, we found his previous agency was creating fake traffic/clicks to manipulate Google Search Console stats. And they were outsourced the SEO to a company from Ukraine.


Having Industry References?
We had another client who was a dentist. And he said he worked with a guy which was managing SEO of another dental site which ranks very well on Google. But he said they could not get good results from that guy for their own websites. So we checked the site which ranks well, and our opinion for it; the success was not the SEO guy, rather the website is side business of a university, which has very high domain authority with .edu domain.

Our SEO man would not take on other customers in the same industry/area. As an example, he may have a hairdresser in London and Liverpool but as Mortgage brokers, we are national and so he would not take on another mortgage broker. I would be reluctant to use an SEO who is doing the same job for a business where we are both after the same customers.

I have a relatively good understanding of SEO - I used to build websites or buy some, improve them and re-sell them for a higher amount - but this was in 2000-2005ish and the market was obviously very different then. But I spoke to our SEO man and could tell he knew what he was talking about and he was passionate about it.

I knew long tail phrases are usually easier to rank for and I know they generally get less searches, but he also put a different spin on it for me, if you were to type in "where can I buy tartan paint in Manchester" if you are in manchester and sell tartan paint then you stand a good chance of getting a sale there as you sell exactly what they want and are in their area. If you were to sell paint but not tartan paint then you may get the hits, but you dont get the sale.

The problem is there is no guarantee you are not just throwing money down the drain as a good SEO will not make any concrete promises as it is a constantly moving target due to what the search engines and the competition are doing.

 

[Koch]

Domains have no an authority, just the history of search signals.
Google doesn't really rank based on domain names, TLDs. It is SEO myth.
First you need to check "quality" of page because Google ranks pages not websites. To check webpages you need to know nuances specific to industry of a website. For example, pages of jewelry ecommerce website and pages of website of jewelry company/brand differ.

I think you got it quite wrong. A university site has too much links which make them having very high page rank. And if you get a direct link from such authority site, then you can have a page rank which can surpass all little dentists out there.

 

[fisicx]

I think you got it quite wrong. A university site has too much links which make them having very high page rank. And if you get a direct link from such authority site, then you can have a page rank which can surpass all little dentists out there.

Nope. The source and target have to be relevant.

 

[Aleksander_Gramm]

I think you got it quite wrong. A university site has too much links which make them having very high page rank. And if you get a direct link from such authority site, then you can have a page rank which can surpass all little dentists out there.

You wrote about .edu domain so I misunderstood.
TLDs can't give "authority" because a) Google doesn't use DA as ranking factor b) it's technically impossible с) that would be ridiculous.

Google offer special service for articles (generally science, medicine) to "get authority". All articles were checked manualy. Links don't provide "authority', as I wrote it a search signals. So, one good link is effective. You can use backlink from new blog article to get SEO result. I won't describe how it works but it is the true. It requires a little bit more time than add link to "SEO tool" and to get DA/PA metrics. But, it works... sometimes it is absolutely amazing and seems like a magic. But it is just a tech thing.

 

[Koch]

Our SEO man would not take on other customers in the same industry/area. As an example, he may have a hairdresser in London and Liverpool but as Mortgage brokers, we are national and so he would not take on another mortgage broker. I would be reluctant to use an SEO who is doing the same job for a business where we are both after the same customers.

Yes, you are right if two companies are identical in terms of services they provide, and clients that they are targeting. But sometimes, working with someone in the same industry will make you easy reach of industry specific know-how. For example, a real expert who worked for an industry can share you his industry specific knowledge. But if same company will get 20 clients who are targeting the same location/clients, there are only 10 slots, and top slots has higher meaning. But I think working with 2-3 companies from same industry may not be problem if clients will give OK to it. And if you have very large client from one industry, it can be ok them to ask you to work only with them.

I knew long tail phrases are usually easier to rank for and I know they generally get less searches, but he also put a different spin on it for me, if you were to type in "where can I buy tartan paint in Manchester" if you are in manchester and sell tartan paint then you stand a good chance of getting a sale there as you sell exactly what they want and are in their area. If you were to sell paint but not tartan paint then you may get the hits, but you dont get the sale.

Yes, every company should know which keywords are making more conversations for them. In the past, you could see organic keywords that were making conversations from analytics tools. Now they are hidden for organic, but you can see them for PPC. So PPC can be used to know right keywords to target. It will be costly but you can get good understanding of which keywords performing well, and then target that keywords in SEO. If you have low traffic, you can get some info for this purpose from Search Console. You can check which keywords that got click on that date, and you can try to find the keyword which resulted with sales. But it is difficult with Search Console if your site get high traffic but you got the idea. And for long tail keywords, you are right, when the term gets more specific, the conversion rate increases.

The problem is there is no guarantee you are not just throwing money down the drain as a good SEO will not make any concrete promises as it is a constantly moving target due to what the search engines and the competition are doing.

It is not totally unknown area. I think the problem is black hat SEO. Those guys find a trick to get easy wins on search engines, then search engines find it and block it in their algorithm updates. 15 years ago, content was king, and it is still the king. 15 years ago links were important, now it is also important. So what changed? Now quality is more important than quantity. 15 years ago, having W3C code was important now there are other technical criteria added.

 

[Koch]

You wrote about .edu domain so I misunderstood.
TLDs can't give "authority" because a) Google doesn't use DA as ranking factor b) it's technically impossible с) that would be ridiculous.

Google offer special service for articles (generally science, medicine) to "get authority". All articles were checked manualy. Links don't provide "authority', as I wrote it a search signals. So, one good link is effective. You can use backlink from new blog article to get SEO result. I won't describe how it works but it is the true. It requires a little bit more time than add link to "SEO tool" and to get DA/PA metrics. But, it works... sometimes it is absolutely amazing and seems like a magic. But it is just a tech thing.

Please check what is page rank from here: en. wikipedia .org / wiki/ PageRank
And the edu website is providing health education including dental education. They give link to their dental service website.

 

[Koch]

Nope. The source and target have to be relevant.

I gave example of links from university page to dental service which belongs to university. So you thought the university has history or art specific educational departments and they are into dental service?

 

[fisicx]

I gave example of links from university page to dental service which belongs to university. So you thought the university has history or art specific educational departments and they are into dental service?

I don’t know what you mean. I can’t understand your posts. Your English is a little mangled.

 

[Aleksander_Gramm]

Please check what is page rank from here: en. wikipedia .org / wiki/ PageRank
And the edu website is providing health education including dental education. They give link to their dental service website.

Google is using something like PageRank, but not the exact original PageRank. Wikipedia isn't good source but Google use it to train their algorithms.

As you know Google use "200" ranking factors. And we don't know which factor gave us result, in fact.
Your theory doesn't explaine the situation which we can get a result or, as you wrote, an authority from new blog article.

 

[Koch]

I don’t know what you mean. I can’t understand your posts. Your English is a little mangled.

You don't understand all posts or specific one? If you can tell which part you did not understand exactly, I can explain it in other words so you can understand. Sorry, English is my third language.

 

[Koch]

Google is using something like PageRank, but not the exact original PageRank. Wikipedia isn't good source but Google use it to train their algorithms.

As you know Google use "200" ranking factors. And we don't know which factor gave us result, in fact.
Your theory doesn't explained the situation which we can get a result or, as you wrote, an authority from new blog article.

Let me explain in a way that you can understand easily. Let's say Oxford University has a dentistry department. Then the dental department website will get many links from dental related or unrelated websites. (Unrelated links are still count for PageRank but not much as in the past). But in total, it will have very high authority, or PageRank. Then let's say, they also have dental clinic/hospital for dental services. Their dental depart links to their dental clinic website. So an ordinary small dental clinic can not compete with this PageRank difference. I did not say this is only factor Google checks, I said the guys who were promoting themselves as SEO expert by doing Oxford's dental website, was actually lacking many criteria on the Oxford's dental website. But still, it was ranking very well because the emphasis getting direct links from Oxford's Dentistry Department is very high.

 

[OMGVape]

If you "got lost" on any aspect of my course then the solution is simple, click the 'support' button and tell me the problem. It comes directly to myself and then we'd arrange a chat about it.

SEO savvy? 90% of course members are not SEO savvy at all. If you're still an active member then get hold of me via support.

We did chat about it but it didn’t help. I’ve now got a guy who looks after my website, I’ve paid him about £400 over the last 18 months and my organic clicks are up 250% compared to the same period 12 months ago.

 

[Tin]

Well done on getting the results you want.

However, without identity I cannot respond specifically to your point and yes, there will be some who I cannot help, although over the years this has been a tiny majority, and of those I tend to offer a refund.

 

[fisicx]

....and my organic clicks are up 250% compared to the same period 12 months ago.

Does that also mean you are getting over double the number of sales?

 

[Nick Walsh Studios]

Google "search engine optimisation" and go with someone on the first page. I believe it is know as eating your own dog food.

Great advice if the SEO company does not show on the first page of Google for some of the key phrases like seo + city, local seo + city, seo quote + city, city + search engine company then do not use them there is no proof they can get your business page one of Google for your key phrases

 

[fisicx]

Great advice if the SEO company does not show on the first page of Google for some of the key phrases like seo + city, local seo + city, seo quote + city, city + search engine company then do not use them there is no proof they can get your business page one of Google for your key phrases

Rubbish. Most good marketing companies won’t even be targeting these keywords. All the really good seo people I know don’t rank well for anything, they get all their business from referrals.

 

[Anesu Mutsau]

SEO companies will sell you the world and very rarely deliver. To combat thy is I built my own platform that offer full transparency with the client based on an hourly system. To me this is the best way for the client to know what they are paying for is actually being done.

 

[MR Digital Ltd]

Hello,

You have received a lot of good responses already, but wanted to chime in to say that testimonials and previous results is absolutely what you need before hiring an SEO agency.