How to Find a Trustable SEO Company for Handmade Jewelry Website

How to Choose an SEO Company


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Our handmade jewelry website Copper Reflections is about 14 years old. We have hired a few different SEO companies in the past. Some of them did not do anything and the others submitted our website to bad places and got our website punished by Google. We receive many emails from SEO companies every day but do not trust any of them because of past experiences. We try to do the SEO ourselves but we are only jewelry artisans and do not have enough SEO experience and knowledge. How would you decide if an SEO company is trustable and will really help your website? How can you tell if they are not just after money? Everyone claims to be the best and they will carry you to the first page of Google. What kinds of questions should we ask them if they are legitimate?
 

Mr D

Free Member
Feb 12, 2017
28,925
3,630
Stirling
Ignore the emails by companies offering services.
Discuss with people you trust, discuss with people using a company who rave about them.
Don't just depend on website testimonials, also contact the companies concerned. Among other things they may be surprised where their name is being used!
 
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fisicx

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Sep 12, 2006
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Why do you think you need an seo company?

Maybe you could focus on alternate sources of traffic or convert more of the visitors you do get.

A marketing company may be a better use of you cash. They would certainly help fix the many issues with your website.
 
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S

Sophie Leonard

Hi there,

Always do in-depth research of the company before hiring.

Study their background and discuss all the criteria you are looking for. Also, ask them to share their past and existing client’s testimonials and results.
 
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Agree with all the above but I would also add; If possible go and meet them. We (a client) signed up with a small local agency recently. If you can and if they are good enough I think it's great to deal with local freelancers or agencies. Get a real feel for them, also you'll be able to touch base frequently for reporting etc

It isn't always do-able but it's an option for a more personable working relationship
 
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Mymoneycomparison

Free Member
Jan 10, 2020
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Our handmade jewelry website Copper Reflections is about 14 years old. We have hired a few different SEO companies in the past. Some of them did not do anything and the others submitted our website to bad places and got our website punished by Google. We receive many emails from SEO companies every day but do not trust any of them because of past experiences. We try to do the SEO ourselves but we are only jewelry artisans and do not have enough SEO experience and knowledge. How would you decide if an SEO company is trustable and will really help your website? How can you tell if they are not just after money? Everyone claims to be the best and they will carry you to the first page of Google. What kinds of questions should we ask them if they are legitimate?


We have outsourced previously to a few companies. Initially some of them have been good but once you have a direct debit in place after the 'honeymoon' period results drop off and we have terminated the contract. We have now in-sourced with much better impacts and results.
 
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To choose 'right SEO company' you need to know what is SEO exactly.
Which tools does an agency use?
What do they do?
What does their report include?

SEO began from marketing. It is first point. Pro-agency won't ask your 'domain authority' or other buzz words. They will ask about your customers, audience and your marketing.
Next step... uh, I think I wrote enough :)
 
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Chris Ashdown

Free Member
  • Dec 7, 2003
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    All SEO companies are full of Taurus Excretum, they promise the world at a very high price and work for you about 3 hours a month and half that time its making a report that shows nothing in real terms but make them look professional

    Just follow Google instructions and you can do it yourself and spend the money on real marketing and buying more niche products to sell

    If you want to ask the forum then ask what monitoring tools give the best results that fit your need
     
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    Tin

    Business Member
    Nov 14, 2005
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    www.tinsoldierdesign.co.uk
    I would say what they can do for their own website is a good indicator of their ability.

    Hmmm, that's not really a reliable way of knowing if an seo is any good. I know good, reliable seo's who don't have much of a decent ranking for their own website and pretty crap seo's that rank very well for their own site but don't do a decent job for their clients.

    A more reliable way to gain an insite into their ability is to ask them directly for a list of client domains and run those domains through a third party tool for rankings. If the results indicate high rankings then you might end up with a decent seo.
     
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    fisicx

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    Sep 12, 2006
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    I would say what they can do for their own website is a good indicator of their ability.
    There are a number of high profile companies in the UK who rank well for SEO related terms but are well known for their appalling service.
     
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    Some crap seo companies cheat their way to the top of Google temporarily so seo companies own google rankings isn't always a good indicator.
    If you ask for references or past work the seo company can simply cherry pick a few good examples for you but it may not be representative of the majority their work.

    Here's some tips
    Make sure the seo person who will do the work has at least 5 years hands on experience (check linkedin)
    Make sure they have worked on seo for reputable brands during their career
    Check website to make sure its not full if spelling errors.
     
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    fisicx

    Moderator
    Sep 12, 2006
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    Here's some tips
    Make sure the seo person who will do the work has at least 5 years hands on experience (check linkedin)
    Make sure they have worked on seo for reputable brands during their career
    Good people I know don't post their details on linkedin. In any case they could have worked for a crap SEO company for those 5 years.
    And they certainly wouldn't publish client details.
     
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    Good people I know don't post their details on linkedin. In any case they could have worked for a crap SEO company for those 5 years.
    And they certainly wouldn't publish client details.
    Good seo people will all have linkedin profiles. Anyone who doesnt is a cowboy.
    The kind of seo person without a linkedin is a person who watched some seo tutorials, crowned himself an expert and decided to set up a business.
    The kind of seo person with a good linkedin is someone who started their career working in an agency, and after some years went to another agency, and maybe even some in house seo role before professing their seo expertise and setting up a business.
    The latter is what you want.
    Now, regarding their clients, on linkedin you can see who they worked for. From here you can look at the websites of these ex employers yo determine what kind of brands they are.
    E.g. imagine you the hit worked for xyx seo. And xyz seo's website showed Amazon, tesco, ebay, h samuel, as clients. And then you see on his linkedin the guy went to work in house for Swarovski for 2 years... then you know this guy is the real deal. So yes. LinkedIn is the secret sauce. Dont buy into a website buy into people behind it.
     
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    fisicx

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    Good seo people will all have linkedin profiles. Anyone who doesnt is a cowboy.
    What complete rubbish.
    E.g. imagine you the hit worked for xyx seo. And xyz seo's website showed Amazon, tesco, ebay, h samuel, as clients. And then you see on his linkedin the guy went to work in house for Swarovski for 2 years... then you know this guy is the real deal.
    More rubbish - that could simply mean they were a drone, following instruction form others.

    People lie on Linkedin all the time.
     
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    robbo2020

    Free Member
    Feb 1, 2020
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    I registered on people per hour dot com (PPH) as a buyer of services like seo.
    They have 1000s of sellers (of services like SEO) from all over the world, and yes most claim they can get your site on page 1 of google for your business/service.

    Do what i did, publish your SEO job on pph it's free to do so, you will start to receive many proposals to do the work within an hour or more. Check out the profile of each, you need to study them all. Only reply to the following ones;
    Those who state they have considerable SEO experience, but most do (read their on page experience carefully and see how many jobs they've done on pph).
    Select those who claim to have been doing it at least min of 3 - 10 years or more
    Show as having completed a min of 5 jobs - but no more than 20 completed seo jobs on pph, any more than that No of jobs completed and they won't negotiate with you. Those with under 20 jobs completed are keen to raise their profile to 5* on pph and are looking for good reviews, so may be willing to accept the following offer i use, because you will pay them every 30 days and give a good review;

    Create - Payment by results proposal -
    you need their direct email to send it to them, don't send it while in pph account as it may be frowned on. Ask for their email saying you need their direct email in case there are any communication problems.

    Once you get their direct email address, prepare a ' Payment by results proposal ' where you ask them if they have up to date white hat google SEO skills and actual experience (min 5 completed SEO jobs on pph). If yes, offer to pay them £50/month at the end of every 30 days as an incentive.
    Incentivise them by also offering £100/month if/when they get 4 of your keywords/phrases on 1st page of google. Also offer £150/month when they get 8 or more keywords/phrases on 1st page of google. If the No of keywords on 1st page of google drops to below 4, but more than 1, you state you only pay £50/month, and the higher rate when they get the Nos mentioned. Agree a day of the month to use as the ' payment date '. they raise an invoice in pph on same day each month when both parties check the ranking in google for the keywords.

    Only confident very good seo practitioners in india/pakistan and other 3rd world countries will give serious consideration to this. UK & USA SEOs usually won't be interested or want to charge 110s of pounds. Insist on a weekly report of what they've done (you should know what seo practices they should be performing on your site, make a list). You must research the keyword for your business or service via seo using a free tool in semrush.com. If your site is in wordpress you can use Yoast green dots to see where basic errors are for your on page seo, or use wordpress all in one seo pack (free version). This way you can check that your seo is doing the basic on page seo correctly. You also need off page seo eg; quality backlinks, press releases that are printed in quality papers etc.

    There are other terms you need to add but i'm not giving away all my secrets. I've had top rate seo done on most of my sites, and have been paying out £150/month after my seo person got 12 different keywords showing on 1st page of google after 3 months. The resulting traffic meant i now have very good sales, so i win and my seo person wins and is incentivised to maintain my ranking or his fee may drop to £50/month, i even added a provisor that if having gained 4 or more keywords on 2st page of google, should that No drop to 0, i reserve the right to pay him £0, until he gets the No of keywords on 1st page of google up to a minimum of 4. It's not personal just business.

    If you don't see any improvement after 3 paying £50 for 3 months, then you have to make a judgement as to if your SEO person is making any progress, as it can take 6 months to see some decent results. There are now very many requirements that google looks at for a site to rank high on google. There is much more i could say but i've said enough. Good luck.
     
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    fisicx

    Moderator
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    Only confident very good seo practitioners in india/pakistan and other 3rd world countries will give serious consideration to this.
    Bwahhhaaaaaahhahahahah
     
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    I don’t know much about SEO but I do have some clear principles I adhere to when like looking for service providers.

    Dodgy providers:

    Make big promises/claims (easy/cheap/quick)
    Ask for little information
    Gives broad or evasive answers to direct questions
    Go for crass early closes

    A good provider

    Manages/challenges your expectations
    Asks lots of questions to get good information
    Backs up what they say with hard evidence
    Gives you time and opportunity to make a considered decision

    Personally I’m less concerned by experience than attitude
     
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    robbo2020

    Free Member
    Feb 1, 2020
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    Thanks for all the replies but having used many different types of companies i believe that payment by results is the best method. Anyone can fabricate a profile on linkedin or other social media and obtain temp high rankings for their seo agency, just to get your business. Even with reputable agencies that work with top brands, those top brands can afford their high prices, and press releases etc, but i can't.

    I paid £50/month, and increase based on how many keywords are on page 1 of google, If/when they get page 1 results within 3 months. If they haven't at 3 months i make a decision whether to carry on with them based on all info about how well my site is doing in google, as i know it can take 6 months or more to get page 1 results. This means i'm only on the hook for £150 if i don't see any good looking results. All the other things that people have contributed are from naive people.

    In the real business world you have to be brutal. Those who make such payment by results arrangements like the one i've described understand they have to perform or will lose the monthly payment. When you use even a reputable agency what incentive is there when they are looking to maximise their client base, and getting your monthly payment by direct debit.

    On peopleperhour some so called top seo agencies, fleece you by insisting you have their detailed site report first which cost £150, it is very detailed i've been told. But for them to do the next step you have to pay the £150 and give them a 5* excellent review (which shows publicly on the pph site for their company ) so all other buyers of seo services see 100s/1000s of 5* reviews for them and think they must be great. However; from there you are hooked, and have to start paying that same amount every month, and somehow they are able to not show any further reviews from you, from that point on (after the first great site audit review you gave them). So you don't actually get any good seo results, but you get an excellent site audit that tells you what you need to do to improve your google ranking. That is the reality of what's happening.

    My way is simple, i ask them to do seo successfully for a min/monthly sum, or lose the monthly payment, it really focuses minds. I take the same approach to anything else i'm paying for in business.
     
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    Haimen

    Free Member
    Oct 17, 2019
    21
    0
    All SEO companies are full of Taurus Excretum, they promise the world at a very high price and work for you about 3 hours a month and half that time its making a report that shows nothing in real terms but make them look professional

    Just follow Google instructions and you can do it yourself and spend the money on real marketing and buying more niche products to sell

    If you want to ask the forum then ask what monitoring tools give the best results that fit your need

    I am totally agree with Chris Ashdown. He is right. Almost all SEO companies can guarantee you to show results within 3 months. But none of the result comes in 3 months. SEO is an on going process. Just follow Google Guidelines and Google knows everything.
     
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    Calvin Crane

    Free Member
    Jun 8, 2018
    260
    35
    Not all SEO people/companies are bad. I try and get realistic with expectations with clients and certainly avoid excessive reports. There is a LOT of technical stuff that you wouldn't find easily and even more that isn't working/correct.

    I say it's worth investing an amount in SEO to get on the right path. Probably worth doing PPC too.

    When people stop thinking that a facebook page or other social media is going to bring them customers the better for their business. Intentful searches are very valuable.
     
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    We have outsourced previously to a few companies. Initially some of them have been good but once you have a direct debit in place after the 'honeymoon' period results drop off and we have terminated the contract. We have now in-sourced with much better impacts and results.

    This is also what we decided to do. We have a Yoast plugin and some knowledge of SEO to optimize our website.

    When changing website design you can see the work they have done. But with SEO, it does not show the result. So you really do not know how useful the SEO work they have done is.

    What do think about the Guest posting?
     
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    All SEO companies are full of Taurus Excretum, they promise the world at a very high price and work for you about 3 hours a month and half that time its making a report that shows nothing in real terms but make them look professional

    Just follow Google instructions and you can do it yourself and spend the money on real marketing and buying more niche products to sell

    If you want to ask the forum then ask what monitoring tools give the best results that fit your need

    This is exactly what I think as well. I wish I could find a trustable and real knowledgeable SEO company that I can even learn from. Everyone, I found so far, is after money and I do not think they know SEO so much.
     
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    This is exactly what I think as well. I wish I could find a trustable and real knowledgeable SEO company that I can even learn from. Everyone, I found so far, is after money and I do not think they know SEO so much.

    Unless you have a large budget or are very lucky, it's not going to happen. The simple reality with seo is that if you know what you're doing there are better things to be doing with your time than offering low budget seo services.
     
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