How to advertise overseas?

[LOGOinLOGO]

How to advertise overseas?


Suddenly, I had an idea, if I advertise on oversea media, is the effect better? But in fact, I don’t understand oversea media, this questions I should consider:
1. Which can I choose, TV, newspaper or magazine? I think TV advertisement is the most expensive, and newspaper advertisement is cheapest.
2. If I choose newspaper, which newspaper can I choose? Maybe I can choose industry newspaper, but I have no idea which newspaper belongs to industry newspaper.
3. If I advertise in different country, would I choose different country’s newspaper? Are there any newspaper can be read in several different countries?
If you have some experience in advertisement, please shore there, thanks very much.
Welcome to visit HERE

 

[RCHumphrey]

If the services you provide are online then online advertising is the way forward. As I understand you design logos which in itself is a very busy and difficult market to get involved with but if you have a strong portfolio of clients and previous work then you shouldn't have an issue getting business. Posting on forums like this is not a bad idea as it is a direct introduction to people with their own businesses. A strong website is critical for designers for obvious reasons.

With regards to overseas advertising you have to consider language amongst other logistical issues but critically where will your products sell best? (Europe, America, Far East?). I have experience with advertising on a global platform and the best bet is to use online advertising. Newspapers are the best for local businesses so unless you want to be a local company then I'd advise against newspapers. Magazines tend to be useful for targeted products. For example if you're selling high end products for men you could consider GQ, for a logo design company magazines would only be useful if you're products were VERY high end and excellent quality logos as magazines charge notoriously high prices. If you're a fledging company, TV advertising is out the window. High production and running costs make it very competitive, there's a reason there aren't any other design companies in TV advertising.


A lot of this was based on the assumption you are a website/logo designer, with more details I would happily provide you with some advice on overseas advertising so just send me a PM.

Hope this helps!

 

[Phoenixflyhigh]

Humphrey... you explained it so well.. I completely agree

 

[Yuriy]

I'd suggest to use Google ads or its analogue. In Russia its Yandex (Russian's most popular search engine). As we start everyday with going to Google, the majority of Russians start their day by going to Yandex. So you might consider advertising over there.

I've been providing Yandex ads service for about half of year now. You can ask me any questions, if you have.

Cheers!
Yuriy