How important is the packaging for your company?

[silliker]

Packaging is important,it's the first thing that people really notice.

 

[stefanss]

Sometimes it is not important what you have inside as long as your product is in a luxury packaging.

 

[Deleted member 158328]

Presentation is everything.

 

[Billy Gamble]

While presentation and packaging may be important because it draws customers in, I think they can be made more important if they were actually useful for something. If you can reuse it for something (like maybe as an ecological shopping bag) then its importance is increased.

 

[The_Bag_Supplier_Ltd]

Packaging (Branded Packaging) should positively reflect upon you, your business and your product/s. I am always amazed that many retailers will give away hard earned cash each day in the form of cheap candy striped vest carriers (which I also sell by the way) that do nothing to distinguish their business from that of another store just down the road. For a few pence more per bag a retail business can set themselves apart from the rest with a printed bag and add that crucial missing piece required for holistic brand image.

I will happily sell candy striped vest carriers all day long, they are a valuable product to me but I have to admit that I get tremendous satisfaction out of designing and manufacturing a bespoke product for a company. I feel as though I am contributing to putting their company on the map and money in their pockets.