How do you find your new customers?

[Office Cleaning]

My advice would be to try advertising in airline magazines, particularly low budget ones, some of those people should be your target market?
Do loads of keyword testing for adwords if you are going down that route - use keyword tools to check the number of impressions and what times/areas people are searching. A good tip that I got way back was to ask as many people from as many different types of backgrounds to write what they would enter if they were looking for your services. Possibly the keywords you tried weren't matching the actual search queries needed to generate conversions. If you then find the right keywords to generate traffic/conversions you could then work on seo targeting these terms.

 

[integrity Rules]

edited

@MatthewRJones " Then I would tweet cleaning tips, share photos of your latest jobs, behind the scenes make your profile engaging. And then tweet at businesses with an offer they can't refuse. "

Many thanks for this, very useful. The only problem is that unfortunately cleaning is as dull as ditchwater, why anyone would want photos of us cleaning is beyond me. But I see what you are getting at so thanks once again for your pointers. ... Adding pictures of cleaners and cleaning tips seems akin to adding a damp log to a fire, but when in Rome...

Please don't take this the wrong way, however if you as the principal of the " cleaning business"find it boring & dull, then (IMO) its going to be tough for you to drum up the necessary enthusiasm to sell the service.
First and foremost, people buy you and then they buy the business/ service. If you don't believe in your service as being something special , why should your prospective clients use you?

I am not sure that would be clients are getting any reason why they should come to you rather than any other cleaning company. Even if you get loads of visitors to your landing pages, why should they convert to sales? You are in a highly competitive industry, after all.

Just to say I am in a very different service business , holistic health in the form of colon hydrotherapy ( Oh, ok its its cleaning too , but not in a form you'd have thought about)
What I know full well is that its my enthusiasm and commitment that often makes my clients come to me - even though they have the choice of 50 or so other clinics in Greater London. My website is hardly the slickest, my paid for advertising is non existent, there's loads I know I get dead wrong in marketing terms …But I do understand that Belief in ones service is a fundamental aspect to get right.
There I 've said it. Hope it doesn't come across too preachy!
All good wishes for your success.
Julia

 

[Office Cleaning]

Hi Julia, just need to point out that we are a successful company and have been for over 30 years. The reason we have been and are successful is because we deliver expert professional trusted and reliable low cost cleaning services - fundamentally we improve cleaning standards and reduce costs. This is what our clients want and this is what we offer.

Good luck with your business too.

 

[integrity Rules]

Hi Julia, just need to point out that we are a successful company and have been for over 30 years. The reason we have been and are successful is because we deliver expert professional trusted and reliable low cost cleaning services - fundamentally we improve cleaning standards and reduce costs. This is what our clients want and this is what we offer.

Good luck with your business too.

Great to hear that all is good with your business- certainly you are clear about what it is that you are offering to clients; sorry for preaching. It was a contextual post, but founded on an incorrect premise.
Thanks for the good wishes
All the best
Julia

 

[cristinabarkerjones]

Word of mouth is the most powerful source for gaining new clients. You need to use the Social Media profiles of your brand more often. Communicate with your potential customers. Ask them questions. Offer them discounts. You might want to hire a professional company to manage all your profiles on the Internet.

 

[mixtureofmarket]

I guess we shouldn't indulge ourselves too much on finding new customers. Sure, it can improve and increase sales in our business, however I think we should focus more on our old, loyal customers. If they are satisfied with our product or service they will surely recommend us in their friends, colleagues or co-workers. In that way not only we gain potential new customers, we also built our business' reputation and trust through their testimonial. Just a thought though, but if you really want to find new customers then I guess you can do it through setting up a business site and engage in social media.

 

[MojoPromotions]

I think that it's definitely important to always be thinking fo ways in which you can attract new customers and I think the best way you can do that is by offering something valuable to your potential new customers. I would always say (as I'm sure most will) that social media is ideal for this. However, it is time consuming and can take a while to grow a good following - but you can share your blogs, share your personality, links, offers and so on. I think that platforms like Twitter is a place where you can get all of this across in a quick and efficient way!

 

[BenWells]

We get business through social media, PPC campaigns, targeted email marketing, tele marketing.

To those who are having trouble with adwords should consider getting a professional to manage your campaigns and you should get a much better ROI.

 

[M-CLEAN UK LTD]

I run a blog on the main website but the website is being updated and changed to Wordpress, it should be completed this week and it will then give me the option to change any component part, update photos (of works completed) and generally faff about with text etc and make it fit any scenario

The blog allows me to show how current we are as a business and I see this as massively important. It hasn't been updated for a month because we are so busy!!

It could be argued that a lot of what we do is aesthetic and really does not get anymore footfall into a supermarket or premises.

I am working on a couple of stores at the moment, Sainsbury's at Barnet and a store roof clean @ East Grinstead. The roof clean is like chalk & cheese and has taken it back to, as new, from what would not have been seen as a dirty roof until we started to clean it but there is a wow factor that cannot be missed and the building looks cleaner, from my perspective it lifts the look of the store.

I take photos of the works before, during & after, this has developed into taking videos (small action cam) of the various surfaces we clean. These are all ready to go on the new website.

I know that photos of works are working for us, videos will show the process better, the vans (signwriting) are always in the photos so they know they are our works.

The website is the only marketing we do but we work in a pretty closed environment where your previous works allow you onto the next works.

We are starting to work with the largest supermarket and have seen a drastic increase in demand, from these alone it will account for 50% increase in turnover this year, that was down to a coffee and a casual meeting at a store & project, in Wakefield three years ago. I have kept in touch with the cleaning company, he put my name forward and we should be getting together at a store next month. I owe him a big drink!!!!

Rob

 

[Funkyowl]

Word of mouth, PPC, some email.

 

[DvanBins]

5% Google search. 15% word of mouth. 60% by direct mail. 5% from Twitter and the last 15% via online affiliates. Dropping Adwords was the best thing we have ever done, we spend less now and get much higher return on investment. Used to spend around £6.5K per month on Adwords across several sites - now we spend less than £2.5K per month. Direct mail really works for us - we get 3 times more customers from direct mail than we had from Adwords.

That's great to hear that Direct mail works so well. Any tips on how to get started with that? Do you also include email marketing in that category or is it actual letters?

 

[Office Cleaning]

@M-CLEAN UK LTD "I take photos of the works before, during & after, this has developed into taking videos (small action cam) of the various surfaces we clean. These are all ready to go on the new website.

I know that photos of works are working for us, videos will show the process better, the vans (signwriting) are always in the photos so they know they are our works.

The website is the only marketing we do but we work in a pretty closed environment where your previous works allow you onto the next works."

This is a good idea - you should find it easier to upload this type of thing to a wordpress platform if you are used to a html one. I guess the images/web are a clarification highlighting what you do and shows the benefits to the client in a clear way.

Good to hear you are busy - from time to time we get asked to do this type of thing but its a bit out of our remit nowadays, next time we do and you are not too busy I'll let you know.

 

[billie1]

Ten common mistakes people make with GoogleAds. I found this information as I'm thinking of using GoogleAds to promote my business. This may answer alot of questions as to why some poeple have little success with GoogleAds.

https://blog.kissmetrics.com/10-commons-adwords-mistakes/

 

[Office Cleaning]

@billie1 That is a really good guide, I agree with all the points on there.

There is a comment below the guide (copied below here) that I also agree with - whenever google's "consultants" (read salespeople) phone you up and give you advice one can almost guarantee your spend will increase. Listen to what they have to say, but dyor and test and trial it - DO NOT give them permission to implement the changes they discuss with you on your account (they will ask).

TomNov 28, 2013 at 10:37 am
Another one is letting google setup the account for you as they will milk you for as much money as they can get, I learnt this the hard way a few years ago.

 

[M-CLEAN UK LTD]

Office - Thank you for that

Rob

 

[zevi]

Facebook allows you to target very specifically areas even in the UK, and the exact markets that you need. Check out their advertising options

 

[billie1]

Those who use Google Ads, how much do you spend per day / month? And what do you think is a realistic budjet to set?

 

[plumbingpassion]

Firstly, it will be depend upon which field you are expertise and how much experience you have in that field. so you can acquire new customers through freelancing website and you can push their business online through SEO, Facebook and PPC technique.

 

[StevePoster]

How do you go about finding new customers and how do you promote your websites thought the UK?
It be interesting to know how you found your most new customers, did Facebook or Google get you results?

If you want to find your new customers you need to study their behavior, for what they want, and what they expect from the product and services. In order to do this you need every platform available out there to reach your targeted audience and once connected with them build relationship and trust. Its just like getting a new friend that will trust you and this will be your big move to reach others.

 

[william04]

We are firm believer in quality work and as a reward get regular new clients by references and satisfied clients . Our affiliate programs always work perfectly for us.