I think when he talks about quality links, they are links that send traffic not for ranking purposes.
Yes, exactly, I was referring to direct visitors - sorry should have made my post clearer. I know people talk in SEO speak, but might be better talking in terms of actual visitors, as this is what websites are supposed to be attracting. I can decipher what SEO's are on about, but others might not be as savvy with the banter on here.
Websites need the right traffic, and a bunch of inaccurate visitors won't convert. There are certain types of web visitor, they do different things when hitting a website, but only a fraction of that overall amount will purchase, you'll lose 70% of that straight away, leaves you with 30% right! -- so this just reduced the chance of a sale dramatically - and Google sent you all that traffic, but you lost 70% - what good is that? That 70% won't be back necessarily, no guarantees - so it hasn't done you any favours, it didnt convert - so what's the point, you guys are running IT biz's, consultancies, retail sites etc - not info-based sites where most of what Google sends has an advantage/meaning for you.
So in reality, most traffic doesn't work, that audience is wrong, non-converting and thus useless - you can tell by the amount of time they spend on your website. If the majority leave within that 30 seconds, the traffic you are getting has just failed guys.
And he'll do that from page 2 or page 3 where next to nobody goes?
I think you need to do some research.