Google Shopping - Exact Search Term?

[HFE Signs]

Morning everyone,

Google are at it again, showing my shopping adds for random search terms.

I have an extensive negative search term list and a supplementary feed with the search term I require set in the 'product type' field.

I just wondered if anyone knows if it is possible to restrict shopping to just a single exact phrase?

Thanks guys

 

[Peak District SEO]

Morning everyone,

Google are at it again, showing my shopping adds for random search terms.

I have an extensive negative search term list and a supplementary feed with the search term I require set in the 'product type' field.

I just wondered if anyone knows if it is possible to restrict shopping to just a single exact phrase?

Thanks guys

I'm not sure I fully understood what you're asking for....but if you want to prevent a specific phrase from triggering add it into square brackets as a negative keyword. eg: [the exact keyword]

 

[Paul Carmen]

No, the headline, long description etc all have a bearing on what shows. The only way to control this is negative keywords as you get keyword data.

 

[HFE Signs]

No, the headline, long description etc all have a bearing on what shows. The only way to control this is negative keywords as you get keyword data.

Thanks for the reply Paul, you've confirmed what I thought, the buggers!

 

[Ecommerce&MailOrderGuy]

I spent three long years adding negative keywords to my Adwords Shopping Account. It still shows for random words. Not sure what the solution is but it's a right ball ache.

I'm guessing it might be good for Google?

 

[HFE Signs]

For saying Google have an infinite pool of data and are able to predict the most likely person to convert, why are they showing my shopping campaigns for the term ‘next sale’ ok we sell banners next day but they should know this. It’s time we had an absolute search term field for shopping. Google are either not so clever or they deliberately steal your budgets

 

[HFE Signs]

I'm not sure I fully understood what you're asking for....but if you want to prevent a specific phrase from triggering add it into square brackets as a negative keyword. eg: [the exact keyword]

What I was asking was the opposite, I want to just appear for an exact phrase only for shopping campaign

 

[fisicx]

Google is not a search engine. Google is an adslinger. The search part of the business is only there to provide data for the adverts. It’s not in Google’s interest to restrict who sees your ads or where. The more negative keywords you add to smaller the number of impressions. Which means Google will try to increase the size of the pool. It’s a battle you will never be able to win.

 

[Fagin2021]

Google is not a search engine. Google is an adslinger. The search part of the business is only there to provide data for the adverts. It’s not in Google’s interest to restrict who sees your ads or where. The more negative keywords you add to smaller the number of impressions. Which means Google will try to increase the size of the pool. It’s a battle you will never be able to win.

Sadly, you are right. It's a constant battle to try and restrict your ads to relevant keywords/audiences. You used to be able to, but now you can't.

One might think that a well-crafted ad' would filter out the irrelevant or uninterested viewer and stop them clicking. That's only partly true for two reasons:

1. Google now force everyone to use responsive search ads. If you stray from their 'recommendations' they'll penalise you with a low score. The recommendations are designed to get as many clicks as possible, regardless of quality.

2. Many (maybe most) people don't read ads, they scan them. If they see a relevant keyword they might well click through, even though the rest of the ad makes it clear they shouldn't.

In answer to the OPs question @Paul Carmen is correct.