Google ads

[-Chris-]

For my brother in law who has a gardening service, do you think that Google ads will help him? If so, which type of Google ads please? I've been seeing Google guaranteed more regularly now.

 

[NickZ]

Are those ads for a page or a FB profile?
What you get is visitors, do the pay from him? Depends on a variety of factors.
1st of all most Internet users are not searching for products.
Having a new page and using ads is many times just burning money.

 

[-Chris-]

Thanks Nick, he doesn't have any Google ads at all, hence the question.

 

[Paul Carmen]

Search ads and local service ads are the only type of Google Ads he should be doing. We've run these very successfully for lawn care/gardening companies, and tree surgeons.

This should be based on keyword and customer research; e.g. what services he offers and what keywords a customer would look for if they're interested, plus what geographic area he wants to work in. This will likely be along the lines of "lawn care/treatment/mowing near me", and similar terms for other tree care and gardening work.

He will need a well optimised website, with landing pages relevant to each of the services he advertises for, with a compelling reason to use him, plus a good sign up lead form/process. This needs testing and tweaking to get the best results, plus you need to ensure you can track all leads (form fills/phone calls etc).

For ads to appear in the Google 3 pack/map pack for relevant searches, he will need a Google Business Profile, that's again well set up, with relevant details, images, plus phone & form tracking.

 

[UKSBD]

Local service ads are very much dependant on having someone with a very good telephone manner, having them answer the phone promptly, targeting areas you operate in and only having switched on when the person is there and when you want to receive calls.

Ideally you will have a backup to cover job requests you can't do, as the last thing you want is to be paying £15 for a phone call when you can't do the job, are busy when they want it doing, or is just a bit outside your area.

It doesn't matter how good your BIL services are if the calls aren't answered in a professional manner.

You also have to jump through a lot of hoops now to get accepted

 

[fisicx]

@-Chris- how many leads per week can your BIL service?

For example, if he already has enough regular clients to cover 4 days per week then he only needs one more to fill the days. Which means he may not even need to run an add campaign. His GBP and other local marketing could be sufficient.

Is his van wrapped? Does he put out a board when at work? Is he active on local sites, forums and SM?