Hi Claire
Adwords is the most sensational direct response marketing vehicle in the history of marketing. Never before in the history of advertising has it been possible to spend £5, write a couple of ads, and get access to millions people in less than 10 minutes.
Before you even consider the technicalities of putting a adwords campaign
together, you need to understand a basic truth. My guiding philosphy is:
"Become Your Customer"
You've probably heard this a thousand times but so many people fail to follow it, your customer doesnt give a damn about you,
your company or what you sell. All they care about is "whats in it for me?"
Keeping this basic truth etched into your mind, you need step back a bit and review your offerings from your prospects point of view. You have a website, so is the page your prospect is going to land on, aligned with the question that she was asking?
remember she has a question in her mind so answer it?Promise in your adwords ad to provide a solution in the form of abenefit and then lead her to the solution.
Keyword research is critical to your success, so review your keywords in the context of
a) Your Own Business
b)Adwords Profitability
What your looking for Claire when researching keywords is as follows: High number of searches for keywords/keyphrases that are not so
competitive so not only will you get seen on the first page but your cost per click will be minimum. Providing you've written a good adwords ad, and it continues with the same theme when the prospect clicks through to the landing page, your CTR (Click Through Rate) will be high, your bid prices for keywords and keyphrases will be reduced and Google will reward you with a high position, because the "RELEVANCY" of your ad.
Your cost per click and daily budget depends on the keywords and keyphrases you select. Try to spend your time putting together a long keyword list, this is the key difference between companies who spend spend spend, who dont know the value per visitor and the educated marketer who careful selects word and phrases which receive alot of searches which has virtually no competition, all because you took that bit longer finding those golden words.
Any questions please dont hesistate to get in contact. I've outlayed a solid foundation to help you get started, which is more sensible than a information overload message.
Just did a quick search and identified the following broad phrases with low competition and a number of searches for the last month:
1)london contemporary art
2)contemporary art exhibitons
3)contemporary painter
4)themes in contemporary art
thats just scratching the surafce. Try ad's with mugs, mousemats, bags, to get added exposure to your website.
Your at an advantage because the products you create are tailor made for your prospect, therefore theirs a unlimted amount of niches within contemporary art you can exploit.
Wishing you all the success in the world
