first page bid estimates

[Matt1959]

well, I've set up a single campaign practically ignoring all of googles advice re. click costs

They tell me to allow £6 per day, I've made it £3. They tell me 36p per click, I've set it at 10p. They tell me my choice of keyword is estimated £1.05 per click to make it on to page one - I'm on page tonight for 10p per click. Quality score of my keywords is mostly 6. I'm targeting a particular city and using exact match. I dont want to go into the detail of what I'm advertising or where but am puzzled as to why I should be paying £1.05 for page one yet am on there now for 10p. Is it to do with the time of day? ie cheaper late at night? I guess I will answer my own question in the morning

another thing - I see now that keywords are given a quality score. Dont they give a score to the complete ad anymore?

 

[Ikkie]

Will wait for your answer tomorrow

 

[Matt1959]

haha yes I forgot I said that - well I had to increase some to 20p to stay on first page. Still a big way off £1.05.....

 

[Alan]

It is an estimate based on imperfect data.

It is an auction, and it all depends on who is bidding and when.

For instance, it may be a season thing, so the data averages out. Lets say it is about holidays in the sun, no one is advertising that now until Jan 1st when the price will go through the roof.

 

[Matt1959]

It is an estimate based on imperfect data.

It is an auction, and it all depends on who is bidding and when.

For instance, it may be a season thing, so the data averages out. Lets say it is about holidays in the sun, no one is advertising that now until Jan 1st when the price will go through the roof.

ok thanks Alan, that makes sense as I can see the click cost fluctuating on an ongoing basis...

 

[Chris Ashdown]

They rotate the ads so whilst you may get the odd ad here and now they are talking about always being no 1-3 all day

 

[Mike Wilford]

Dont forget google's main goal is to get you to pay more and spend more - they always want you to increase bids without thinking about cost per conversion.

As Chris Ashdown mentioned the recommendation for Google will be always on, always 1-3 (4-10 is 2nd page on mobile for example.)

So yes you may be paying £0.10 but you will be missing out on impressions.

Just carry on reviewing the data each day and listen to yourself - not Google suggestions as they want more clicks, you want an ROI ;-)

 

[Gordon McNevin]

You either start and it gets better with Adwords, or it gets expensive. Your quality score should increase over time if you keeping clickers happy, which could lower your cpc.

Wait until the weekend and see how much you spend. Sunday could be a killer.

But sounds like you're doing well! Just got to measure the results and see how well it works.

Also measure your quality of customer if you pay the highest price too. Sometimes, depending on the industry, you get more buyers instead of tyre kicks. If there are lots of ads on a page, test avoiding the ads on the left and try and get top right. Test test test!

 

[Bill1954]

Always happens like this at first. Within 3 months you will be hidden away behind a "Compare prices from xxx stores" link.
Google gaming.

 

[techpro]

Well...Google adword is main main revenue machine for google. Its a giant money eater machine that eat your money faster then you think. Google never disclosed algorithm behind ad placement but it changes time to time depended who and how much bidding .....You need not to abide google always if you are getting enough clicks and leads under the bid you placed then go with it.