Feedback on our business name

[bigbananas]

Hi, we've set up a charity to help / prevent the break down of family when parents are separated or in the process of going through the divorce courts etc. The majority of the support is centered around the children. Our charity name is KIDS NEED BOTH PARENTS.

We would really appreciate anyone's feedback on the name..?

 

[vvaannmmaann]

Unless of course one of the parents is violent and or abusive,in which case not so much?

 

[DazRave]

I agree with @vvaannmmaann,

I didn't read your post first (so i wasn't aware of the company behind the name) and just read the question/poll. I instantly thought about people i know who only have contact with one parent and the reasons why which then made me think negatively about the name of your business, as i don't believe that as a statement, it is true.

p.s. i'm slightly gutted it wasn't a question on the name "big bananas" haha.

 

[ethical PR]

Kids don't need both parents - they need loving, supportive people/role models in their lives. What about those as mentioned above where one of the parents is abusive, there has only ever been one parent in their life, one of the parents just doesn't care about whether they are in the child's life, or a parent has died - your name stigmatises them.

Concentrate on developing a brand name around prevent family breakdown, or the support you offer the children, rather than a name that stigmatising children who don't for whatever reason have both parents in their lives.

 

[needmoretime]

I could not agree more with @ethical PR

There could be a number of factors that have lead a child to only have one influential parent in their lives.

I can see what you are trying to do with the name as a parent does not necessarily mean biological but an influential figure/s who are able to offer guidance and support in whichever journey is taken through life.

Concentrate on developing a brand name around prevent family breakdown, or the support you offer the children

This is probably the best direction to take...

 

[CorrectContent]

I did originally like the name KIDS NEED BOTH PARENTS, but after reading the other posters' comments it was clear I hadn't thought about it as carefully as them. Like I said, I liked it and if it was targeted at a specific niche it could work well, but you would need to consider how it might affect the children for whom this can never be a possibility.

Concentrate on developing a brand name around prevent family breakdown...

So maybe something using key words like: KIDS ARE PRIORITY, FAMILY FOCUS, STABILITY IS HAPPINESS...

 

[Glenn Rodgers]

Its sounds good and smooth i like your future business name because your provided name explains your nature of business.

 

[Chris Ashdown]

So what does this charity actually do, is it to stand in at the devorce courts and tell the parents to be friends or give them a leaflet

Its hard to see what a small under funded charity can achieve in this area that other charities and social services dont already cover

 

[Excel Expert]

It would be good to know in more detail about the work of the charity. The description seems to match the role currently taken by social worker type bodies. (I've never been married let alone divorced so forgive the dumb question - do the courts not appoint someone to represent kids?)

For me the name, does not work on a few levels

1. It reminds me for Fathers 4 Justice for some reason, which is about representing dads rather than kids. (100% personal impression)

2. No kid is going to want to be associated with a name like that. It is too specific and I cant imagine any kid telling their mates "I got great help from Kids Need Both Parents". They are more likely to say it about more anonymous sounding name like Barnados. If the kids cant talk about it I fear there maybe a problem engaging the kids.

3. It sounds like the aim is to keep the parents together, which is not always the best thing for the kids. Most sensible divorcing parents know this and wont want to engage in something they feel will force them to stay together