Hello Ethical PR.
I don't provide video seeding services.
For the marketing of the video I do the following things, as the video needs to work together, and things need to adapt and compliment each other:
1. Video SEO
2. Email marketing of the video
3. Landing pages, CTA's, traffic segmentation (dependent on what type of video and where in the sales funnel it is to be used)
4. Social Media (their own)
5. Blog (their own)
If they want to use the video in other places, then videos are modified to cater for that area, such as for trade shows, where audio isn't possible sometimes.
For paid channels, I provide thoughts, opinion, etc (I won't say services here, for I do not charge for this) in regards to how to use them, recommend which ones to use based on message, target audience, etc, etc, but I don't and won't provide services for taking over the proliferation of the video through the paid channels, for a number of reasons including:
Partly as the basis of what is termed successful by some video seeding companies, number of impressions, number of views is not a success unless views is what was wanted, and partly as I have associates and clients who do provide these services, so I just recommend my client to work with them if they want an entity to do the actual promotion of the video this way.
For example, if a client wanted the video be perused and recommended through social media via influencers, I would give my opinions and what-not and recommend a past client who runs an influencer company. I will keep tabs and stay in the loop as to what is happening if my client wants me to, but no point me getting paid, not doing anything other than a half hour chat here and there, and won't start charging every nickel and dime.
Video seeding companies (a term I have never used to describe what I do, even though there is a slight overlap between what I do and they do, video SEO for example), also tend to push the message through their own social channels, I don't even have a Facebook.
On top of that, I do think one has to question what value is there in an engagement such as a re-tweet or a like? I presume my client would actually prefer a sale, conversion, download a trial, etc, unless they want viral, but my clients typically don't want viral, and if they do, I tell them, no you don't, you want to make money.
And finally as one has to draw the line somewhere, arbitrary or otherwise, so I draw it here. I can analyse and respond to what I provide as mentioned in the numbered list (change landing page, CTA on that, or in the video), so the inter-connectivity of the video and those things and how they need to work in tandem, as well as A/B testing, etc, etc is where I am be present.
Beyond that, paid channels, for the reasons above, I stay out of other than thoughts and opinion.
Cheers, Ace.
