As @NickGrogan says, you're going to need to make sure all those 200K+ people have opted in to receiving your emails. If you have bought the list you'll need to check you have the right to use it for email marketing. (Some unscrupulous people sell the email addresses of memberships to groups, subscription websites, etc.)
See the "Email marketing and text messages" section on the "Gov" website HERE
See the "Email marketing and text messages" section on the "Gov" website HERE
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Howdi,
We've currently switched to http://www.dasgoot.co.uk/dasgoot-emailer-best-price-email-marketing-and-newsletter-software/ which we've been using for a few months now without issue and considerably cheaper than the rest.
It's only for UK companies though.
Cheers
We've currently switched to http://www.dasgoot.co.uk/dasgoot-emailer-best-price-email-marketing-and-newsletter-software/ which we've been using for a few months now without issue and considerably cheaper than the rest.
It's only for UK companies though.
Cheers
Last edited by a moderator:
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P
pilgrim.marketing
- Original Poster
- #18
Don't do it. It's spam and you don't like it when it happens to you. Be part of the solution, not the problem.
You'll get a huge portion of your emails in the spam folder, because no reputable email provider will let you send that many emails to a purchased list.
You'll get very very few opens, because most are in the spam, and those that aren't nobody knows who you are. It's like a cold phone call, a fax or a piece of junk mail. Nobody wants it.
You'll get a huge amount of complaints and bounces. A list with that many emails isn't going to be very good. Even if you spent the money and got it scraped yourself, there will be a large proportion of dead mailboxes.
Nobody on that list wants to buy from you. They don't know you and they don't trust you. So you have to write an amazing email to overcome that. Like the best one you've ever written.
It's just not a good idea. Go back to the drawing board. If you want to send email, build a list yourself of people who are interested in your company and what you offer. Reach out to them by being helpful and offering them something - they'll like you for it.
You'll get a huge portion of your emails in the spam folder, because no reputable email provider will let you send that many emails to a purchased list.
You'll get very very few opens, because most are in the spam, and those that aren't nobody knows who you are. It's like a cold phone call, a fax or a piece of junk mail. Nobody wants it.
You'll get a huge amount of complaints and bounces. A list with that many emails isn't going to be very good. Even if you spent the money and got it scraped yourself, there will be a large proportion of dead mailboxes.
Nobody on that list wants to buy from you. They don't know you and they don't trust you. So you have to write an amazing email to overcome that. Like the best one you've ever written.
It's just not a good idea. Go back to the drawing board. If you want to send email, build a list yourself of people who are interested in your company and what you offer. Reach out to them by being helpful and offering them something - they'll like you for it.
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Somehow you have to introduce your company to other companies, traditionally this was done by a salesman, telephone call , Letter, marketing or advertising all worked to a degree some better than others depending on type of company
Sending a letter, or phone call or email done properly with a opt out clearly placed should not be a problem with most companies and nobody is going to come along with a big stick and lock you up or fine you you are introducing your company basically take it or leave it. take it further without permission is where the problem starts
some email/ mailing lists are very good some a waste of time as years out of date, but i imagine most will give you a return on investment
So if email make sure the person can clearly see how to opt out easily and write a good introduction pointing out the benefits of using you, then don't hassle them again unless they want information
Sending a letter, or phone call or email done properly with a opt out clearly placed should not be a problem with most companies and nobody is going to come along with a big stick and lock you up or fine you you are introducing your company basically take it or leave it. take it further without permission is where the problem starts
some email/ mailing lists are very good some a waste of time as years out of date, but i imagine most will give you a return on investment
So if email make sure the person can clearly see how to opt out easily and write a good introduction pointing out the benefits of using you, then don't hassle them again unless they want information
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