Creating a company info pack for B2B

[ryansrs1]

Hi All,

Im just after some tips/advice for putting together an info pack promoting my business other businesses. Basicaly to hand out when meeting prospective clients or to leave with them.

Or would a simple 4 page leaflet be just as effective?

Cheers

J

 

[Billmccallum]

Much depends on the type of business you run and the businesses you want to connect with...

A catering company would have a different brochure to a landscape gardener, for example....

then there's what you want to tell them? You don't need prices lists, but you do need to give an indication on the market you serve.

The overall purpose is to introduce your company, so what message to you want to convey?

 

[eMagCreator]

Can you remember the last time you bothered to keep a flyer/leaflet in your hand/pocket until you got home?

A decent business card with a link to your website included and a short overview somewhere on the card will be good enough and will also ensure that it will less likely to end up in the bin which is where most leaflets or flyers end up.

 

[Billmccallum]

Can you remember the last time you bothered to keep a flyer/leaflet in your hand/pocket until you got home?

A decent business card with a link to your website included and a short overview somewhere on the card will be good enough and will also ensure that it will less likely to end up in the bin which is where most leaflets or flyers end up.

Are you seriously advising another business to use business cards instead of offering prospective clients a clear and concise overview of the business in a professional format?

Reading the OP, stating that the literature is for Prospective Clients, not the man in the street. If you think that a business card with a web sire address meets his needs, you are misguided.

In the context of the OP, it seems reasonable to invest in a good quality printed brochure that highlights the business proposition, with clear text and high quality images that are linked to the potential clients needs.

As most people know, the first impression can often be the last impression, the only question is "how do you want your customers to see you".......................................


............................................. the intelligent answer is "frequently"

 

[The Wholesale Forums]

What does your business do? And what is the desired action of your target audience after you handout this promotional material?

 

[pool guy]

more info please !!

 

[eMagCreator]

Are you seriously advising another business to use business cards instead of offering prospective clients a clear and concise overview of the business in a professional format?

Reading the OP, stating that the literature is for Prospective Clients, not the man in the street. If you think that a business card with a web sire address meets his needs, you are misguided.

In the context of the OP, it seems reasonable to invest in a good quality printed brochure that highlights the business proposition, with clear text and high quality images that are linked to the potential clients needs.

As most people know, the first impression can often be the last impression, the only question is "how do you want your customers to see you".......................................


............................................. the intelligent answer is "frequently"

My mistake here, I misread the original post thinking it was for just meeting potential clients at events or casual meetings outside of their office.

Of course if we are talking of visiting them or them visiting us a brochure is always great to have.

 

[ryansrs1]

Hi All, thanks for replys.

My business is in the cleaning industry, such as carpet cleaning, upholstery cleaning, property cleaning such as end of tennnancy cleans (not weekly domestic type cleans), etc.

Clients include:

• Retail
• Estate/Letting agents
• Offices
• Nursing Homes
• Schools, etc

Although we also do domestic, its the commercial side this campaign is targeted at and to come accross more profesional than 'just another cleaning company'.

The idea is to give like an info pack to the client once we have had a meeting, yes i understand that a website can supply alot of info (we have 2) but its something physical they can look at and pass round to the relative people.

Hope that helps.

Thanks All

 

[Billmccallum]

Hi All, thanks for replys.

My business is in the cleaning industry, such as carpet cleaning, upholstery cleaning, property cleaning such as end of tennnancy cleans (not weekly domestic type cleans), etc.


Clients include:

• Retail
• Estate/Letting agents
• Offices
• Nursing Homes
• Schools, etc

Although we also do domestic, its the commercial side this campaign is targeted at and to come accross more profesional than 'just another cleaning company'.

The idea is to give like an info pack to the client once we have had a meeting, yes i understand that a website can supply alot of info (we have 2) but its something physical they can look at and pass round to the relative people.

Hope that helps.

Thanks All

It's not rocket science, you need to get over the range of cleaning serives you provide, the type of existing customer you service and the quality of the materials/equipment you use.

You could probably do this on a standard A3 folded (4 pages A4)

Front page mainly branding (company name.logo, web sit address), headline text, some nice images and telephone number across the bottom.

Inside page 1 Images and listing of cleaning services with a little text to explain each and telephone number across the bottom.

Page 2 Customers - Some quotes from exisiting satisfied clients, photo's.
and telephone number across the bottom.

Material & Equipment - If Eco-friendly materials then promote it here, some images of equipment in use and a little text to talk about high quality of materials and equip. and telephone number across the bottom.

Back Page: Company information

Name, address, company reg. No., VAT No. etc

Contact Details

Sales Team No. - MD's number

and telephone number across the bottom.

 

[Ian Feingold]

have you considered promotional products? they can supplement the printed brochure / leaflet. or could even be the delivery mechanic eg folder...try Code Promotional Merchandise for some ideas.