- Original Poster
- #1
Just to give you a bit of background on this, I started my own website design and marketing agency back in 2017 from my dining room table with very little capital or investment and without having ever worked in a website design or marketing agency previously, although I do have significant knowledge of website design and marketing so it's not as if I was going into it blind.
Back when the business started out, it was very much a case of just trying to keep the bank balance afloat and most months in the first year of operating were a real struggle to pay wages and general bills, etc. It was pretty stressful, but we always managed to pull through. Initially, it was just me then after some time I decided to find a nearby office to rent out and hire my first staff member who was an apprentice at the time, but still within the business today as a Senior Consultant.
As we increased the number of clients we worked with and the size of the clients we work with, we increased the number of staff members internally, primarily hiring apprentices due to the low costs associated. Because at the time, hiring fully experienced staff members just wasn't an option for us due to the high costs associated so it's fair to say we tried to find the cheapest options.
Rolling forward a bit and just prior to Covid-19 impacting everything globally we were working with some really big clients which significantly increased our income as a small business and which allowed us to increase the number of staff members. During this time and mid-pandemic, we also decided to move to a much larger office and significantly invest in the overall equipment etc. It's worth mentioning that most of this was possible due to us receiving a bounce back loan, during the pandemic which we'll need to pay back for the next 6-years but nevertheless it got us to where we wanted to be as a business.
Today we turnover around £300k - £400k annually and I'm in a position where I have 8 staff members of which 50% are apprentices. The remaining 50% are made up of staff members who have completed apprenticeships previously and have since moved into full-time roles within the business. Each staff member tends to manage a specific service so for example we have someone who just manages website design projects, someone who just manages social marketing and so on.
Over the last 6-months, I just feel like things have gone from bad to worse. I'm continually stressed out, angry and upset at both work and home and I just don't feel like my team shares the same ethos or determination for the business as I do, besides a few long-term loyal staff members. I've outlined my issues below which I could do with some advice on:
Thanks in advance!
Back when the business started out, it was very much a case of just trying to keep the bank balance afloat and most months in the first year of operating were a real struggle to pay wages and general bills, etc. It was pretty stressful, but we always managed to pull through. Initially, it was just me then after some time I decided to find a nearby office to rent out and hire my first staff member who was an apprentice at the time, but still within the business today as a Senior Consultant.
As we increased the number of clients we worked with and the size of the clients we work with, we increased the number of staff members internally, primarily hiring apprentices due to the low costs associated. Because at the time, hiring fully experienced staff members just wasn't an option for us due to the high costs associated so it's fair to say we tried to find the cheapest options.
Rolling forward a bit and just prior to Covid-19 impacting everything globally we were working with some really big clients which significantly increased our income as a small business and which allowed us to increase the number of staff members. During this time and mid-pandemic, we also decided to move to a much larger office and significantly invest in the overall equipment etc. It's worth mentioning that most of this was possible due to us receiving a bounce back loan, during the pandemic which we'll need to pay back for the next 6-years but nevertheless it got us to where we wanted to be as a business.
Today we turnover around £300k - £400k annually and I'm in a position where I have 8 staff members of which 50% are apprentices. The remaining 50% are made up of staff members who have completed apprenticeships previously and have since moved into full-time roles within the business. Each staff member tends to manage a specific service so for example we have someone who just manages website design projects, someone who just manages social marketing and so on.
Over the last 6-months, I just feel like things have gone from bad to worse. I'm continually stressed out, angry and upset at both work and home and I just don't feel like my team shares the same ethos or determination for the business as I do, besides a few long-term loyal staff members. I've outlined my issues below which I could do with some advice on:
- My staff members don't seem to have the skill set required to actually manage the services they manage on behalf of me or the business. I often feel like a lot of staff members have just fallen into these roles with unwarranted job titles such as Lead Consultant & Senior Consultant when in reality they are probably a Junior Consultant at best (without sounding too harsh).
- I continually need to chase people within the business for basic things such as managing their own tasks, workload and leads. Despite me continually asking them to do this, they stick to it for 2-days and then fall back into the same habit. This then means I often wake up really early in the morning before I start work to manage 8 other staff members' workload for the next few days.
- I often find myself chasing staff members to complete certifications and training which I have offered to pay for in addition to allocating time within work hours for them to train for but it's like they just don't care. They've had around 3 months to complete the training which takes 4 hours tops in order to get ready for the exam and only 1 staff member has managed to do this.
- I've recently had to take over one of our core service for a staff member who left the business and out of 8 staff members internally nobody has the skillset to manage this service. I've recently had to intervene in another core service as the quality just wasn't there, and most recently a staff member has handed her notice in who manages one of our other core services, of which I am the only one with the correct skillset to manage. I feel like I now have 3 core services to manage alongside the business which is something I just don't think I can do physically and mentally.
- When we started the business I would create processes and documents which really helped and we were really keen to enhance our marketing and branding on an ongoing basis. It feels like now everything is just at a halt and if I ask someone to work on something or enhance something it never really gets done or it's done to such a low standard, I end up having to do it so as you can imagine with so many other jobs that never really happens and it just gets abandoned.
- We were highly rated by clients in regards to our responsiveness and general customer service. I would often respond to clients over the weekend or out of normal working hours and they really respected that which went a long way in regards to building our business and client base. I appreciate not everyone agrees with that but as a start-up, you need to have some type of USP. These days, staff members will just sit in the car park until 1 minute prior to their shift starting, at which point they will come in and start making a coffee. 10 minutes later they are finally starting work and going through emails they received from clients the previous day. I honestly don't expect staff to sit reading emails outside of work but due to the nature of our business, I would expect them to respond to a client now and again, especially if it's urgent and not too late but it just seems like they don't share the same drive as me in regards to providing clients with a good customer experience.
- I've given staff members the responsibility to manage services and they just don't seem to be able to do it which has resulted over the last 12-months in a struggle to actually retain clients within the business, as they often cancel services because of either the lack of quality or lack of communication from the staff members managing the overall service. This essentially means we just run on a treadmill at the moment and for every client that we gain we seem to lose a client for some type of issue with the service.
Thanks in advance!
