bad dog testing waters

Discussion in 'Website Reviews & Testing' started by JoaoPereira, Aug 29, 2019.

  1. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Evening all reading this,

    Before I jump in to ask you to review my website, I want to tell the context.

    The website is hosted and managed by custom made software. I know it may be a bit slow due to the fact some optimisations are required to handling images and scripts (especially scripts from third parties).

    I had once run an iteration to make the platform to deliver faster websites and did a minor optimisation, as you can see here: https://yuletechnologies.co.uk/arti...mproved-performance-of-site-deliver-180810215

    The numbers I achieved in that iteration was for websites having images optimised and fewer features (fewer scripts)

    I want to do also some optimisations for delivering images by using tinypng APIs.

    SEO? What a joke :) No, really, a Joke. Have basic stuff. Not much SEO optimisation is done yet.

    Anyway, just to let you know that the platform where I run the website is a beta version and it's not the purpose of my request for help. If you want to know, this is the mascot of that beta version :)

    [​IMG]


    Now humbly, what I want to ask you is if you could review the general message sent by my company website.

    To give you some more context about my business, let me tell what I'm doing and why.

    I've been working in London as a software engineer for almost five years. Last two years, I've been contracting for Java Software consultant jobs.

    For personal reasons, I need to move back to Portugal or at least spent more time over there. I do have enough experience to run my own shop of software developers and the motivation to do it.

    I'm seeking companies that need software development services (especially with java software development). I want to pitch them to do business with me through my limited company here in the UK.

    My company will hire developers in Portugal and/or other parts of the world, as per project needs, and we'll manage and develop the staff.

    Me (and a team depending on the project), will work remotely and independently to deliver software to the client.

    I have two messages I want to use on the website:

    Hassle-free software development - https://yuletechnologies.co.uk/hassle-free-software-development
    Uncomplicated Software development - https://yuletechnologies.co.uk

    The message targets mainly software development managers and executives with some knowledge of the software development business.

    What do you think? If you are an executive that's looking to outsource some software development, would you keep reading?

    The copy on both pages is the same, and I will start to provide the services myself. Do you think the text on those pages makes sense to you?

    If it's not asking too much...

    I have written some articles to share free content that can be used in software development training programs. It's 500+ slides of content that can be customised and used for internal training.

    I have a series of four blog posts to promote that 500+ slides of content : (Don't just click, is essential you read what's after the links :) )
    If you visit the articles and click on any of the links to download the training material, you should see a popup appearing in an attempt to capture your email in exchange for all the editable content. (if not, then it's a bug :) )

    At the bottom of each post, there's an email capture box for the same purpose. I tested both methods and worked fine. I receive an email with the links for a shared google drive or a downloadable zip file.

    If you still here and have a spam email address, would you mind to check if everything's working for you? Just scroll down in one of the blog pages to enter and email and name to receive the material.

    Sorry for asking too much on the same post...

    [​IMG]


    Now, thank for reading through this and thanks in advance for your feedback.
     
    Posted: Aug 29, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #1
  2. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,243 1,731
    Just for context,I started as a professional programmer in 1978 my the mid 80's I was a a software project manager, by late 90's I was managing 120 developers and setting up outsourced operations and outsourcing work, by early 2000's I was CIO setting strategy and executive director on many software projects .....

    So at some point in my career I have been your target.

    Now for the critique.

    Home page:

    Your website copy is rather like your OP, unfocussed, patronising and unstructured.

    I don't need to outsource 'Uncomplicated Software Development', I have juniors for the uncomplicated stuff - you set teh wrong tone instantly.

    "Do you think software development is complicated?" - come on you are selling to people that know exactly what software development is, they don't like being patronised.

    Are you a one man band or a company - you mix 'I' with 'my company'

    Your English is very poor ( mine isn't great and I was born here ), either hire a copywriter of explain that you are non English ( so you may be forgiven )

    The whole rambling style makes me think 'are you the sort of clear thinker I need?'

    Overall - I'm hoping that you are a much better software engineer than web designer / copywriter / marketeer

    I would suggest you recognise your strength and weaknesses and outsource the bits that you find hard.
     
    Last edited: Aug 30, 2019
    Posted: Aug 29, 2019 By: Alan Member since: Aug 16, 2011
    #2
  3. finleydesign

    finleydesign UKBF Enthusiast Full Member - Verified Business

    605 128
    What a mess!! Sorry but there's far too much wrong!

    As above, you need to get a copywriter as the English is awful

    What is that Google Adds looking thing going across the home page?
     
    Posted: Aug 30, 2019 By: finleydesign Member since: Mar 15, 2012
    #3
  4. NickGrogan

    NickGrogan UKBF Ace Free Member

    2,006 439
    Wow, I wasn't expecting much, but still.

    That's certainly the worst website I've seen in a while.

    You're a developer/project manager, who has shown me that you can't develop a simple text website.

    You've created an overly complex solution, to a non-existant problem. What's wrong with Wordpress, any other major CMS, or even frameworks like Lavarel?

    I've worked in recruitment, placing developers/artists at most games companies, java/oracle contractors in banks and more, so I have some idea about this, and what people are looking for.

    No one is looking to outsource Java development to Portugal.

    They either want developers inhouse, so they can see them

    or

    Eastern European, fast, cheap, reliable

    or

    India/Far East, slow, unreliable, very very cheap.

    This is your competition...

    https://andersenlab.com/ - random one from Google.

    Who would you hire?
     
    Posted: Aug 30, 2019 By: NickGrogan Member since: Nov 15, 2012
    #4
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    30,725 9,012
    There is nothing on the site of value to anyone looking for a software engineer/developer.

    It's a rambling, disjointed, muddle with not one example of anything you have done.

    I wasn't asked for my email. You actually have the presentations live on the page. And they are just awful. Slide after slide of boring and uninteresting content.

    I'm sure you are very good at software development but you don't know how to build a website and market yourself.

    If I need software I will employ someone to do it for me.

    If you need a website, employ someone to do it for you.

    Anyone who knows anything about websites would look at your code and shake their heads in disbelief. It's not good.
     
    Posted: Aug 30, 2019 By: fisicx Member since: Sep 12, 2006
    #5
  6. I_DO_MARKETING

    I_DO_MARKETING UKBF Regular Free Member

    399 108
    If you'd like me to poke it with my home-made stress testing tool, let me know.

    Will. Crash. Websites. For. Food.
     
    Posted: Aug 30, 2019 By: I_DO_MARKETING Member since: Oct 24, 2015
    #6
  7. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Thanks all for the good feedback. My ego got a bit hurt, but screw it, was a good one.
    Will work based on your feedback.
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    30,725 9,012
    Or get someone to do it for you.

    You do Java, C# and other geeky stuff. Website development isn't your thing.
     
    Posted: Aug 30, 2019 By: fisicx Member since: Sep 12, 2006
    #8
  9. I_DO_MARKETING

    I_DO_MARKETING UKBF Regular Free Member

    399 108
    You can do some very funky custom stuff with java and tomcat - there is a place for it.
     
    Posted: Aug 30, 2019 By: I_DO_MARKETING Member since: Oct 24, 2015
    #9
  10. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Yeah, I've been on the backend forever. The frontends I do are apps used by clients, such as backoffices for example, nothing public-facing.


    tomcat is kind of losing ground, but yeah, there's a lot of cool stuff with java and JVM especially.
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #10
  11. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Don't do it, please :)

    I use https://gatling.io/ for that
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #11
  12. fisicx

    fisicx It's Major Clanger! Staff Member

    30,725 9,012
    So get help with this. Website design and development looks easy but is difficult to get right.

    For example, what is your marketing strategy? Have you got a marketing plan mapped out and a budget to implement the plan? With this all ready to put into action you can tailor the website content to work with the leads your marketing will generate.
     
    Posted: Aug 30, 2019 By: fisicx Member since: Sep 12, 2006
    #12
  13. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Hi Alan, sorry about my English, but you don't want to see my Portuguese :)

    I appreciate the time you took to give me your feedback and suggestions.
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #13
  14. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    I write tech docs and a lot of code. I communicate with geeks that aren't from this country It's hard to learn the language as a native. Will ask a refund for grammarly :)

    Ah, those goggle ads looking thing, was 15 minutes wasted of my life :)

    Appreciate your feedback and input. Thanks
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #14
  15. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,022 1,087
    I don't think the English is bad. It's better than the English of a lot of native English speakers. As copy though, it's crap, but that's down to a lack of understanding of marketing, not poor English.
     
    Posted: Aug 30, 2019 By: AllUpHere Member since: Jun 30, 2014
    #15
  16. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Thanks for the kind words :)

    Yes, I know there are always crazy people wanting to think different.

    Oh? Recruiters, it's what's my linked in is full of, kind of annoying sometimes :)

    Why not? It's a very nice warm country. It's also cheaper. We got a lot of people from there doing a good job around here.

    This is what's wrong with the status quo in my profession, unfortunately.

    I could have some interviews with the devs that would work on my project, why not?

    I really appreciate the time you spent with your valuable feedback.
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #16
  17. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Was just marketing myself, my experience is the value. You think I could give some advice on how to hire sw developers, for example? Niche more on my skills (java, microservices, etc,), instead of generic sw developer?

    I know, I can ramble a lot :) You think would be a good idea to have my cv - or similar - on my front page?

    Yes, you can download them, but after it start to download or open a new page, it opens also a popup. Is the reverse of what's around. By entering the email in the popup, I would send you an email with all contet.
    Sorry, I'm not really skilled in doing websites, I leave that alone. I'm skilled in sw dev on the backend side of the thing...

    What code? The generated html? Css? JS? What code did you refer to?

    Thanks for putting time on this. Was really helpful.
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #17
  18. fisicx

    fisicx It's Major Clanger! Staff Member

    30,725 9,012
    You need to provide examples of the work you have done. You ;list cmpanies you have worked for but don't tell anyone what you did.
    No. See comment above
    Bin the whole lot. It's adds no value to the website.
    So pay someone to build you a website.

    As I posted above:

    For example, what is your marketing strategy? Have you got a marketing plan mapped out and a budget to implement the plan? With this all ready to put into action you can tailor the website content to work with the leads your marketing will generate.

    If marketing isn't your strong point, get someone to help you with this.

    Point to note: nobody really cares about all the coding languages you know. Potential employers want to see what you can do not how you did it.
     
    Posted: Aug 30, 2019 By: fisicx Member since: Sep 12, 2006
    #18
  19. JoaoPereira

    JoaoPereira UKBF Contributor Full Member

    55 5
    Thanks.

    About the marketing plan. It's just about reaching people in companies I know that are hiring. Use linkedin and ask them for a meeting. They're always hiring guys like me, right? I guess that's the marketing strategy. What else you suggest?
     
    Posted: Aug 30, 2019 By: JoaoPereira Member since: Apr 21, 2016
    #19
  20. fisicx

    fisicx It's Major Clanger! Staff Member

    30,725 9,012
    Does this work? If you get work from this approach why do you need a website?
     
    Posted: Aug 31, 2019 By: fisicx Member since: Sep 12, 2006
    #20