- Original Poster
- #1
Google currently pays Apple an estimated $8-12 billion per year to be the default search engine on iOS devices. In 2018, for example, the sum was estimated at a little under $10 billion – around 20% of the company’s Services income for the year. However, antitrust regulators are now putting this deal in the spotlight, and arguing that it may be anticompetitive.
This raises the question of what Apple would do if it was banned from renewing the deal, and lost that income. One suggestion has been that the iPhone maker could create an Apple search engine.
source
Everyone interested in SEO don't be surprised if one day Apple webmaster tools will appear.
Apple bot/WebCrawler for Apple is already working https://support.apple.com/en-gb/HT204683
This raises the question of what Apple would do if it was banned from renewing the deal, and lost that income. One suggestion has been that the iPhone maker could create an Apple search engine.
source
Everyone interested in SEO don't be surprised if one day Apple webmaster tools will appear.
Apple bot/WebCrawler for Apple is already working https://support.apple.com/en-gb/HT204683
