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Any experience in Fax Advertising?

Discussion in 'General Business Forum' started by Caroline_Pegden, Jul 9, 2019.

  1. Caroline_Pegden

    Caroline_Pegden UKBF Contributor Full Member

    36 3
    It sounds a bit old fashioned, but I wondered if anyone had experience in B2B fax advertising?

    What was the cost and the return on investment? What are the do's and dont's?

    Looking forward hearing your stories.

    Caroline
     
    Posted: Jul 9, 2019 By: Caroline_Pegden Member since: Aug 17, 2018
    #1
  2. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,072 1,114
    I've been earning a living full time as a marketing consultant for 10 years, and I've never once been asked about fax based advertising. This suggests to me that it's probably dead. If it's not, there is probably an opportunity to benefit from it. What type of business are you trying to promote?
     
    Posted: Jul 9, 2019 By: AllUpHere Member since: Jun 30, 2014
    #2
  3. Caroline_Pegden

    Caroline_Pegden UKBF Contributor Full Member

    36 3
    Thank you very much for your reply - you're probably not well placed to advise us on this, then!
     
    Posted: Jul 9, 2019 By: Caroline_Pegden Member since: Aug 17, 2018
    #3
  4. fisicx

    fisicx It's Major Clanger! Staff Member

    31,068 9,129
    Does anyone still have a fax machine?
     
    Posted: Jul 9, 2019 By: fisicx Member since: Sep 12, 2006
    #4
  5. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,072 1,114
    I could tell you how to get the best results if you wanted to give it a go, but I'd have no idea if it would be worthwhile until you tried it.
     
    Posted: Jul 9, 2019 By: AllUpHere Member since: Jun 30, 2014
    #5
  6. fisicx

    fisicx It's Major Clanger! Staff Member

    31,068 9,129
    Just spoken to my wife (works for an international finance company with thousands of clients) and they don't even have a field in the database for fax numbers.
     
    Posted: Jul 9, 2019 By: fisicx Member since: Sep 12, 2006
    #6
  7. billybob99

    billybob99 UKBF Regular Free Member

    1,223 285
    Sounds like a way to waste someone's paper and p**s them off.
     
    Posted: Jul 9, 2019 By: billybob99 Member since: Apr 23, 2013
    #7
  8. NickGrogan

    NickGrogan UKBF Ace Full Member

    2,170 496
    Most fax numbers go through to emails as PDFs now.

    I used fax marketing in the past and it was very effective. Email is probably more useful now.
     
    Posted: Jul 9, 2019 By: NickGrogan Member since: Nov 15, 2012
    #8
  9. Caroline_Pegden

    Caroline_Pegden UKBF Contributor Full Member

    36 3
    Posted: Jul 9, 2019 By: Caroline_Pegden Member since: Aug 17, 2018
    #9
  10. fisicx

    fisicx It's Major Clanger! Staff Member

    31,068 9,129
    Posted: Jul 9, 2019 By: fisicx Member since: Sep 12, 2006
    #10
  11. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    467 97
    The NHS has thousands of 'em, unsurprisingly.
    https://www.bbc.co.uk/news/uk-46497526

    I recently bought my Dad a cheap printer that he can 'supposedly' use as a Google Cloud Printer, expecting it would be the most up to date option.
    Also unsurprisingly, it doesn't want to be a Cloud Printer at all but it does really, really want to be a fax machine for some odd reason?
     
    Posted: Jul 9, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #11
  12. Root 66 Woodshop

    Root 66 Woodshop UKBF Big Shot Free Member

    4,921 1,320
    If I received a faxed advertisement... it would probably end up filed away with the other spam...

    [​IMG]
     
    Posted: Jul 9, 2019 By: Root 66 Woodshop Member since: Nov 22, 2011
    #12
  13. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    467 97
    Search 'The joy of fax' then click on the google result. It usually works for paywalled articles.

    (incognito if you've already been cookied)
     
    Posted: Jul 9, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #13
  14. Root 66 Woodshop

    Root 66 Woodshop UKBF Big Shot Free Member

    4,921 1,320
    From the link...

    A spammer who uses fax surely either needs to go back to spamming school — or has discovered a gap in the nuisance mail market.

    :D:D Says it all! ;)
     
    Posted: Jul 9, 2019 By: Root 66 Woodshop Member since: Nov 22, 2011
    #14
  15. Mr D

    Mr D UKBF Legend Free Member

    17,330 1,951
    Used to have a fax machine. Been well over a decade since sent a fax, been longer than that since been sent one.
     
    Posted: Jul 9, 2019 By: Mr D Member since: Feb 12, 2017
    #15
  16. The Byre

    The Byre UKBF Ace Free Member

    9,050 3,548
    Our next campaign - A Free Wax Cylinder with every Widget!
     
    Posted: Jul 9, 2019 By: The Byre Member since: Aug 13, 2013
    #16
  17. atmosbob

    atmosbob UKBF Ace Free Member

    3,891 876
    And in the days that people tried this with me I put them on a list to NEVER buy from them!
     
    Posted: Jul 9, 2019 By: atmosbob Member since: Oct 26, 2009
    #17
  18. WaveJumper

    WaveJumper UKBF Enthusiast Free Member

    564 101
    I don't know anyone with a fax except my Solicitor
     
    Posted: Jul 9, 2019 By: WaveJumper Member since: Aug 26, 2013
    #18
  19. Caroline_Pegden

    Caroline_Pegden UKBF Contributor Full Member

    36 3
    Thanks for all your contributions!
     
    Posted: Jul 9, 2019 By: Caroline_Pegden Member since: Aug 17, 2018
    #19
  20. The Byre

    The Byre UKBF Ace Free Member

    9,050 3,548
    Our solicitors do not have a fax machine - and lawyers were the last to give up on such old and obviously interim technology.

    Do move on with 21stC methods.

    Don't bother with daft ideas like this one!
     
    Posted: Jul 9, 2019 By: The Byre Member since: Aug 13, 2013
    #20