Advertising store

[alice198]

How to effective advertise store online? Can you share with your tips & tricks?

 

[fisicx]

What sort of store? Who are you targeting? Where are your prospective customers? Is anyone else selling the same products? Are you a wholesaler or dropshipping?

In general for a new and relatively unknown store you will probably need to spend money on advertising. Where you spend and how much you need to spend depends on your answers to the questions above. But under £1000/month won't get you a lot of exposure. And don't expect to make a profit for 3-5 years (depending on how good your marketing).

Sorry to be all doom and gloom but making a success of an online store isn't easy. It can take months of hard work before you see any sort of success. Many new businesses never make past year one.

 

[Mark T Jones]

How to effective advertise store online? Can you share with your tips & tricks?

My strong recommendation is to post continuous inane questions.

Ignore any answer that involves thought or effort.

Rinse and repeat

 

[alice198]

What sort of store? Who are you targeting? Where are your prospective customers? Is anyone else selling the same products? Are you a wholesaler or dropshipping?

In general for a new and relatively unknown store you will probably need to spend money on advertising. Where you spend and how much you need to spend depends on your answers to the questions above. But under £1000/month won't get you a lot of exposure. And don't expect to make a profit for 3-5 years (depending on how good your marketing).

Sorry to be all doom and gloom but making a success of an online store isn't easy. It can take months of hard work before you see any sort of success. Many new businesses never make past year one.

clothing store. what channels will be fine for this? be more specific.
really? so how people earn a lot in a year? it's more common to success selling homemade stuff or reselling something?

 

[fisicx]

so how people earn a lot in a year?

By spending money on marketing.

You didn't answer the key questions: Who are you targeting? Where are your prospective customers? Is anyone else selling the same products? Are you a wholesaler or dropshipping?

Selling fashion clothes is very different to selling baby clothes, workwear, outdoor gear, holiday clothes. underwear, lingerie and so on. But whatever it is, you will need to invest serious cash to succeed.

 

[alice198]

By spending money on marketing.

You didn't answer the key questions: Who are you targeting? Where are your prospective customers? Is anyone else selling the same products? Are you a wholesaler or dropshipping?

Selling fashion clothes is very different to selling baby clothes, workwear, outdoor gear, holiday clothes. underwear, lingerie and so on. But whatever it is, you will need to invest serious cash to succeed.

so what kind of section especially clothing for womens is easy to sell?

 

[fisicx]

so what kind of section especially clothing for womens is easy to sell?

It’s not easy to sell. You need to spend lots of money on marketing just getting your name known to potential buyers. The competition is huge.

 

[Deleted member 367548]

I have worked in fashion for a number of years being in marketing for the likes of boohoo, SimplyBe and Missguided.

There really is now quick and simple way and a lot of the old methods we use have changed due to algorithmic changes on social platforms.

You do need money to market this or a black book of influential people that can sell for you.

With more specific details we may be able to help - but friendly advice - to make it big in fashion isn't easy and you can't do it on your own

 

[HFE Signs]

This is a path we've walked, you need very substantial marketing budgets and you need to be very careful how your budgets are spent. Digital marketing is plagued with people who promise the earth and then don't deliver with no accountability. I'd suggest setting a budget and look to increase it by 10% per month ongoing as you see the returns coming through. Best of luck

 

[Deleted member 367548]

This is a path we've walked, you need very substantial marketing budgets and you need to be very careful how your budgets are spent. Digital marketing is plagued with people who promise the earth and then don't deliver with no accountability. I'd suggest setting a budget and look to increase it by 10% per month ongoing as you see the returns coming through. Best of luck

You do need budget but depending on the product, target audience and any USPs or how on trend things are, you sometimes don't need substantial.

I agree though, trying to do it with no or small budgets is difficult at best and virtually impossible at worse. I have grown fashion brands with smaller budgets, but when they have had great ranges and a specific audience

 

[fisicx]

@alice198 is dropshipping ladies fashion. Which means unknown brands from an online store nobody knows exists. It’s a bit of a non-starter.

 

[Paul Norman]

I have run an online clothing store, which started some years ago. At its peak it was doing very well indeed.


I started with £70k worth of stock, bought from fairly safe bet brands. My first year marketing budget was £25k, and I ended up spending around £40k. It first went cash positive in year 3.

My opinion is that it would cost more now. Credit terms from suppliers are harder to get, a lot of the key brands are more picky about who they will deal with, and importing is arguably more of a minefield - if you need to do that.

We spent a fair wack on a website, with the associated SEO, We did a lot of advertising on relevant magazine sites. We ran some events - physical marketing can still drive traffic to an online store.

And we did endless social media. In those days it was about Instagram. Now you would have to learn tik tok, I suspect.

 

[Deleted member 367548]

@alice198 is dropshipping ladies fashion. Which means unknown brands from an online store nobody knows exists. It’s a bit of a non-starter.

Agreed

 

[Deleted member 367548]

I have run an online clothing store, which started some years ago. At its peak it was doing very well indeed.


I started with £70k worth of stock, bought from fairly safe bet brands. My first year marketing budget was £25k, and I ended up spending around £40k. It first went cash positive in year 3.

My opinion is that it would cost more now. Credit terms from suppliers are harder to get, a lot of the key brands are more picky about who they will deal with, and importing is arguably more of a minefield - if you need to do that.

We spent a fair wack on a website, with the associated SEO, We did a lot of advertising on relevant magazine sites. We ran some events - physical marketing can still drive traffic to an online store.

And we did endless social media. In those days it was about Instagram. Now you would have to learn tik tok, I suspect.

Agreed, TikTok and depending on the fashion and audience even Pinterest can be relevant

We ran activity on those two platforms for a client and they got massive revenue. Meta was more of a hygiene thing with less focus on it

 

[ethical PR]

so what kind of section especially clothing for womens is easy to sell?

You as the business owner would need to carry out your own market research to ascertain what sort of clothing is likely to appeal to women you've identified as your target market and what sort of marketing you would need to invest in to reach your target market .

 

[Chris Ashdown]

Have you read and understood the consumer rights, with womens fashion you can expect returns of anything between 15 and 50% no kidding, just look at QVC they offer free returns, 60 days to wear and return goods, its just a killer for small independent's

Modern Miss buys a smart dress, wear it for a dance/ party/ date and return it smelling of last nights sweat and perfume with no feeling of guilt

First rule sell something that is unlikely to get many returns