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When customers buy any stuff in brick and mortar shops they can see and feel all characteristics of the product as they are, without any distortions. Possibility to see the item which you want to purchase, touch it, try it on or sometimes even smell it, leads to phenomenons such as showrooming.
This opportunity is one of the biggest benefits of offline stores under ecommerce. Purpose of shop administration is to turn this shortcoming into supremacy. Let the image tell everything about product, and even more. Images in your store are literally – face of your business. We have collected 5 precepts, following which will give you an opportunity to attract and hold your customers.
precept 1 “Be creative”
First logical question which can appear, and it has to appear, is – “Where can I get photos for my product page?” First of all, request photos from your supplier. Usually they provide free access to their photo banks with professional photos of the goods. But it is only temporary solution and does not fit to all categories of products. It is always better to take camera in your own hands. But the best, of course, is to entrust it to the professionals. This will allow you to position products according to your marketing and branding strategy.
precept 2 “Use all your skills”
Nowadays even a schoolkid is familiar with graphical editors, variety of them is impressive, just choose the one you like and go ahead. Photo Editors give us an amazing abilities to customize photos according to our wishes. Using photo editors we can optimize shadow balance, make color corrections, zoom in important details, fix small photo defects. But be very careful with this tool – photo editors are intended only to place products in the right light, so it is very important to keep your products look realistic. Otherwise it can lead to critical number of returns and complaints, what is rather devastating for Ecommerce.
precept 3 “More means better”
3 rd suggestion is very simple: try to provide as much information as you can through the images, what means to provide enough photos to your visitors to make them purchasing right away. Reduce all hesitations about quality and competitiveness of your products, that will improve your conversion rate immediately. Time of remaining on the pages with high quality photos (with zoom in and zoom out option) increases up to 120%.
precept 4 “Don’t be greedy”
Using watermarks and logos on the product images you are not only securing your content, you also working on branding and advertising of your store. This is a good reminder for people who had liked your product and downloaded couple photos from your site. They can always come back for shopping. Don’t give visitors hard time, if they want to save some illustrative content from your site.
5th precept for images in your store “Stay clear”
It is better to refuse from sliders with flash technologies and complicated galleries which need to be reloaded completely. Flash is passing away and some mobile devices doesn’t support it at all. If we are talking about product catalog I would suggest you to use preview option. If we are already on the product page, it is better to use bigger picture, but with possibility to zoom it in. I prefer scripts which leave user on the page without redirection. However, clicking on the photo visitor shouldn’t feel any relocation to the other page. So for heavy photos with high definition it is better to use pop-ups or specific scripts.
Combine all these precepts, add your own style and then multiply it on magento platform achievements and abilities, and get very well functioning ecommerce.
This opportunity is one of the biggest benefits of offline stores under ecommerce. Purpose of shop administration is to turn this shortcoming into supremacy. Let the image tell everything about product, and even more. Images in your store are literally – face of your business. We have collected 5 precepts, following which will give you an opportunity to attract and hold your customers.
precept 1 “Be creative”
First logical question which can appear, and it has to appear, is – “Where can I get photos for my product page?” First of all, request photos from your supplier. Usually they provide free access to their photo banks with professional photos of the goods. But it is only temporary solution and does not fit to all categories of products. It is always better to take camera in your own hands. But the best, of course, is to entrust it to the professionals. This will allow you to position products according to your marketing and branding strategy.
precept 2 “Use all your skills”
Nowadays even a schoolkid is familiar with graphical editors, variety of them is impressive, just choose the one you like and go ahead. Photo Editors give us an amazing abilities to customize photos according to our wishes. Using photo editors we can optimize shadow balance, make color corrections, zoom in important details, fix small photo defects. But be very careful with this tool – photo editors are intended only to place products in the right light, so it is very important to keep your products look realistic. Otherwise it can lead to critical number of returns and complaints, what is rather devastating for Ecommerce.
precept 3 “More means better”
3 rd suggestion is very simple: try to provide as much information as you can through the images, what means to provide enough photos to your visitors to make them purchasing right away. Reduce all hesitations about quality and competitiveness of your products, that will improve your conversion rate immediately. Time of remaining on the pages with high quality photos (with zoom in and zoom out option) increases up to 120%.
precept 4 “Don’t be greedy”
Using watermarks and logos on the product images you are not only securing your content, you also working on branding and advertising of your store. This is a good reminder for people who had liked your product and downloaded couple photos from your site. They can always come back for shopping. Don’t give visitors hard time, if they want to save some illustrative content from your site.
5th precept for images in your store “Stay clear”
It is better to refuse from sliders with flash technologies and complicated galleries which need to be reloaded completely. Flash is passing away and some mobile devices doesn’t support it at all. If we are talking about product catalog I would suggest you to use preview option. If we are already on the product page, it is better to use bigger picture, but with possibility to zoom it in. I prefer scripts which leave user on the page without redirection. However, clicking on the photo visitor shouldn’t feel any relocation to the other page. So for heavy photos with high definition it is better to use pop-ups or specific scripts.
Combine all these precepts, add your own style and then multiply it on magento platform achievements and abilities, and get very well functioning ecommerce.
