I cannot match the business advice, only give you my impressions about your site.
It has improved a lot since last time I looked.
But I think you should prune somethings, do you need the Free guide for instance ?
"Awesome accessories" link contain Bags only, why not call it Awesome Bags ? Your Accessory link the same, call it Bags.
Nail care leads nowhere.............In Cosmetics your first product, Elizabeth Arden Flawless Finish, is priced at zero pounds (I shall take a dozen)
Some of your links have no images, and some don't enlarge.
What I am saying is your site needs a tidy up, get a friend to sit and rip it apart.....in a nice way.
I know the person that builds the site can get too close to it, and is happy with what works, and can overlook the shortcomings.....you just want someone else to see it with a new pair of eyes.
And make a list, then tick them off as you alter things.
Keep it up you are getting there.