Expected margins with FMCG food products

CandyCrafters · Jul 25, 2026

What margins do retailers and distributors expect in the FMCG food industry? I'm trying to work out my margin stack and see if my product idea is feasible, but I'm seeing a lot of conflicting numbers, so I would find it really helpful to hear directly from people actually in the industry.
Thanks!

Paul Kelly ICHYB · Jul 27, 2026

It depends on the products and clients.

Retail direct could be 40-60% ex vat. Distributors 5-20%.

Then there are the additional costs - settlement, marketing, distribution.

NelaKo · Jul 28, 2026

I'd also think about volume, making 50% on something sounds great until you're only selling a few cases a month. We ended up taking a lower margin with one line because the repeat orders made far more difference in the long run.

Search

Search

Expected margins with FMCG food products

CandyCrafters

Paul Kelly ICHYB

NelaKo

Similar threads

Latest Articles