How to create professional videos without breaking the bank

Except that framing and lighting, sound and focus are not the main issues that plague amateur YouTube videos. They usually get those right because those are the easy parts to get right. If our Cecille B. de-iPhone does get something wrong in that lot, it'll be sound, as that is the part that requires specialist knowledge and in most circumstances, expensive body-mics or even more expensive shotgun mics, like the Sennheiser MKH416.

Pace, rhythm, script content (and the knotty question of using an Autocue) and post-production need to be mastered.

Nothing is worse than a long, rambling, unscripted piece of drivel, where the most common word used is 'um' or 'errr'. Combine that with poor audio and hand-held wobble-cam and we have the perfect YouTube turn-off video!
 
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Can you do a written guide, I hate watching talky videos. :eek:
OK - no problem!

1. Watch one of the hundreds of YT videos on how to set up three-point lighting.

2. Watch one of the hundreds of YT videos on how to frame a shot for a head-n-shoulders piece to camera, whilst using an Autocue.

3. Watch one of the hundreds of YT videos on how to structure a break-away piece to a second camera and why you need to do this.

4. Watch one of the hundreds of YT videos on how to set up the sound, using either a mic that is in-shot, i.e. can be seen, or a lavalier mic, like wot is used on the telly.

5. Use a bloody video camera - they're as cheap as chips nowadays and can be mounted on a tripod (which you probably have already!) and have zoom lenses. Don't use an iPhone!

6. Watch one of the hundreds of YT videos on how to set up and use one of the many excellent post-production packages you can download for free, like DaVinci-Resolve and Hit-Film.

7. Watch one of the hundreds of YT videos on how to write a short, sharp and to the point video script that is witty, engaging and a good pitch for your company.

8. Watch one of the hundreds of YT videos on how to present yourself to camera, without appearing artificial or awkward.

9. Spend a few weeks practising all the above.

10. Now give up and hire a professional!
 
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Personally, I find the option that anyone can follow a video like the one above and instantly produce quality video insulting. I'm 100% behind The Byre here. On a job last week, I used my iPhone as an extra source on a whim, but what it shoots looks different. Quite usable, if it's the only source - but the practical considerations ruin it as a serious tool.

There's also one other important reason. Clients rarely understand video production apart from it being expensive. If they see a van load of big impressive kit, the money is balanced against what they see. Turn up with your phone and an Amazon camera support, and suddenly find your fee being scrutinised.

Do those videos that tell you how to do your own accounts and not involve an accountant convince Ronch that what he does to earn a living can be replaced with a phone app and monthly subscription?

Me and many of my friends and colleagues belong to the Guild of TV camera professionals (used to simply be cameramen, but this wasn't PC enough) They are currently very angry with the BBC's habit of giving Production Assistants cameras and calling them video journalists. You see lots of this stuff on TV nowadays and it's exactly the same as the iPhone video idea. Average pictures on well lit subjects. My lenses cost far more than an iPhone. Glass is expensive. If a little chip and cheap tiny bit of glass really is as good as a fifteen grand lens, something magic has happened with physics!
 
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Do those videos that tell you how to do your own accounts and not involve an accountant convince Ronch that what he does to earn a living can be replaced with a phone app and monthly subscription?

Hi paulears and The Byre,

By no means, I think that an iPhone could replace a video professional in terms of the quality and of video production and I'm sure that you guys are experts at your craft. However, mobile video does provide a reasonable alternative for those who can't afford a complete service at first.
And yes, the same goes for accounting these days. For some small businesses, the support of an online app will suffice.
I think that businesses do realize that in any market if you would require expert guidance and advice there's a cost accompanied to it.
 
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