I always prefer a face-to-face meeting, ideally coffee shop over a cuppa. I'm happy to do a video call because I accept that is the world now, and I do prefer the camera on to see the person I'm dealing with. I want to see how much effort they put into wanting to work with us, and if they don't put in any effort then why should I give them any of my time. We don't get time back, I'm a very impatient person to sell to if on the phone or video call. I hate waffle, I hate sales pitch, I just want facts and data. So if someone starts asking me how my day is they've lost me and I have ended the call at times. If we are face to face I give them the time of day, happy to chat and build a relationship.
When I've done selling in the past I would always offer to travel and meet the person, whether Aberdeen, Ashford, London, I'd make the effort and very rarely not got the sale. These days I don't really do any selling but if I did, I'd put in the effort.