New to marketing

[aquamarina]

Hi there

We just opened a new website, Catchalotto, what do you think is the best marketing strategy to deploy here? How do you find people that play lottery AND use computers???

 

[maruby]

Target compers? There are quite a few comping sites out there....

 

[3rigena]

1 - buy (or otherwise obtain, links/ad spots on relevant themed pages.. e.g. ukgamblingforums dot co dot uk/lottery..(the bigger the pagerank of the site which the link are on, the better for you)

2- decide on what keywords you are attacking and make them your link text when you get inlinks to your site.

3- Pimp the fact that most bing sites have free match bonuses, and in some cases free no-deposit deals.

4- build up a mailing list so you can email (uhh.. spam) punters with new "exciting offers"

5- be patient.
It is DAMN hard to make a quick impact in the gambling related serp listings quickly.. quality links and good seo is essential (I own a gambling site - ukgamblingforums dot co dot uk, so I like to think that I know a little about what I am talking about )

good luck in your quest.

 

[carps]

PPC fills both your requirements: "How do you find people that play lottery AND use computers?" Get on AdWords!

I'd direct some attention first and foremost to your website. The copy's pretty catchy, but the text is too small and after several minutes reading it I still don't get what the concept is! I'd try to crystallise it in a single sentence or a couple of bullet points and have it everywhere on the site so that the message is driven home at every opportunity.

In the long term, you might be able to drive traffic from gambling forums and organic SEO, but that will take time and serious investment in copy....

 

[aquamarina]

wow, good responses! thanks, it all helps good or bad.... am new to the UK market so some terminology is new to me... can you clarify what do you mean by copy? you said your copy is catchy! silly me, probably something very simple, just wanted to know for sure, what it is!

 

[garyk]

As Paul said you need to clearly define your offer, to me it looks similar to the e-lottery syndicate that operates is that right? I'm not convinced reading the details however that you can build a 'system', sure you can use perms that cover more outcomes but stuff like 'wheeling' surely cannot improve odds because of the randomness. Whilst you might observe 'clumping' of numbers there is no reason why a straight run of numbers has any less chance of winning than random or grouped ones.

Personally the odds on the lotto are poor especially on the lower prizes, £10 for matching 3? You get £500 for matching three on the irish lotto, ok the jackpot is lower but what realistically are you going to hit more often?

I'm not knocking it, I wish you luck with it!

 

[carps]

Hi Aqua

By 'copy' I simply mean 'content'. Or to make it really, really clear - the words on the pages. You've only got a limited time to make someone interested in what you're offering, so generally the advice is - find a short sentence that says what you do and make it really easy to find.

Hope this helps - and good luck!

 

[aquamarina]

As Paul said you need to clearly define your offer, to me it looks similar to the e-lottery syndicate that operates is that right? I'm not convinced reading the details however that you can build a 'system', sure you can use perms that cover more outcomes but stuff like 'wheeling' surely cannot improve odds because of the randomness. Whilst you might observe 'clumping' of numbers there is no reason why a straight run of numbers has any less chance of winning than random or grouped ones.

Yeah, thanks gary, I do agree with you. I think we have too many ideas that we chucked on the website, and maybe the main message just get lost. We will rethink the wordings/content a little so as to make it more focused.

Yes it is an e-lottery syndicate, all transparent, you see exactly who is in your syndicate, what they played etc.

As for the odds etc, well, it's all based on statistics. Some combinations, we say, stand less chances of coming out, like for instance 1-2-3-4-5-6. A lot of literature has been written about this, so am not gonna go into any more details. Lottorino is basically loaded with a lot of filters that verify your combination, and tells you how much, according to past draws and some simple statistical rules (found in most lottery books), your combination matches the rules set. We have a list of all scores that were assigned by Lottorino for all past official combinations and as you can see most of them are above 50%. So what we suggest, is that we should select all combinations that assigned 50% or more by Lottorino. It's true a combination scoring 3% may come up, after all it's all random. Statistics though should not be ignored... that's all we're saying!

 

[aquamarina]

5- be patient.
It is DAMN hard to make a quick impact in the gambling related serp listings quickly.. quality links and good seo is essential (I own a gambling site - ukgamblingforums dot co dot uk, so I like to think that I know a little about what I am talking about )
good luck in your quest.

hi 3rigena, thanks for the advise, very useful! checked out your site, liked it, but you don't have a category for lottery, so where do I chat :-(?

 

[BusinessImprovementGuy]

Find out who is the most successful in your target market and then de-construct what and how they got there.

It's the easiest and quickest way to get to the top. Also, try to find a way or an angle to be the #1 in your field.

 

[3rigena]

Quoted for truth!

for web-marketing this is sooo true- just using google etc to see where your competitiors get their rankings and inlinks from is a must, and can give you great leads for promoting your own wares..

 

[BusinessImprovementGuy]

The same goes for off-line business as well. If you're doing research into a competitor get on their mailing list. Respond to their offers and monitor where they're advertising.

Spend some time to find out what's working for them and improve upon it.

 

[Trumpion]

what's ur website?

 

[Trumpion]

what's ur website?

 

[zomajulie]

Good luck to you!!!!!!!!!!!11

 

[hgv]

Hi there

We just opened a new website, Catchalotto, what do you think is the best marketing strategy to deploy here? How do you find people that play lottery AND use computers???

Search for partners of an exchange of links in your niche. I recommend for management of an exchange LinkMachine net.

George

 

[carps]

Search for partners of an exchange of links in your niche. I recommend for management of an exchange LinkMachine net.

George

I'd strongly disagree with link exchange programs. If you broker a deal individually on the basis of solid traffic numbers, that's one thing - but if you go down the automated exchange of links you're going to find yourself in a crappy link neighbourhood which can really hurt your rankings.

A case study? One of our clients had been in a link exchange program for a couple of years but even though his site was quite nice he didn't see *any* improvements in his rankings until we got him out of the program.

Beware any company peddling link exchanges!

 

[hgv]

I'd strongly disagree with link exchange programs. If you broker a deal individually on the basis of solid traffic numbers, that's one thing - but if you go down the automated exchange of links you're going to find yourself in a crappy link neighbourhood which can really hurt your rankings.

A case study? One of our clients had been in a link exchange program for a couple of years but even though his site was quite nice he didn't see *any* improvements in his rankings until we got him out of the program.

Beware any company peddling link exchanges!

Yes. But, I spoke not about the automated exchange of links. A creation of a partner directory on a site in the niche. LinkMachine it is a script of management of a directory and process of an exchange. There, there is also an automation, but it is a question of a choice. Your opinion is interesting to me. I still beginner (2 years). But, using this tactics I achieved steady increase of ranging.

 

[carps]

Hi HGV

It sounds like a very similar program to other schemes such as linkmarket and linkalizer etc. You're right - it isn't just a purely automated scheme - but in terms of search engine rankings it's almost useless (certainly on Google).

The problem is that everyone in such schemes ends up with a page with hundreds of useless links that don't really add much value to the customer. People selling Spanish property often think "Great - I'll link to a site selling property in France" or "I can link to a Spanish recipe site." When the reciprocal link comes in, they end up on a page of categorised links that looks exactly the same as a thousand other pages on the internet. Such a page has no content, and the links have no context. Therefore it doesn't offer much to a visitor and Google doesn't give it much credence.

And if a site has 200 incoming links and 200 outgoing links to those same sites, then Google just says: "Ah - a link exchange program... if this site can't get links in any other way then it can't be very good."

At best, it has no effect on your rankings in Google. At worst, it can mark your site down as being slightly dubious - especially given the vast number of low-value sites that tend to be such schemes.

IMO, of course...

 

[hgv]

Hi HGV

It sounds like a very similar program to other schemes such as linkmarket and linkalizer etc. You're right - it isn't just a purely automated scheme - but in terms of search engine rankings it's almost useless (certainly on Google).

The problem is that everyone in such schemes ends up with a page with hundreds of useless links that don't really add much value to the customer. People selling Spanish property often think "Great - I'll link to a site selling property in France" or "I can link to a Spanish recipe site." When the reciprocal link comes in, they end up on a page of categorised links that looks exactly the same as a thousand other pages on the internet. Such a page has no content, and the links have no context. Therefore it doesn't offer much to a visitor and Google doesn't give it much credence.

And if a site has 200 incoming links and 200 outgoing links to those same sites, then Google just says: "Ah - a link exchange program... if this site can't get links in any other way then it can't be very good."

At best, it has no effect on your rankings in Google. At worst, it can mark your site down as being slightly dubious - especially given the vast number of low-value sites that tend to be such schemes.

IMO, of course...

Thanks for the detailed answer. I completely agree with your opinion. But, it does not contradict my messages above.
Any tool, it is possible to use in the different ways. For example, a computer in quality a bedside-tables.
It does not mean that the computer has lacks.
Thanks