Is hand to hand leaflet distribution popular with businesses?
- Thread starter Fred_the_frog
- Start date
- Original Poster
- #6
I was thinking from a leaflet distribution business.
Because I was looking at one which charged £14.99 per hour per person with a minimum booking of 4 hours. Bearing in mind they don't print the leaflet, all they have to pay is the person to give them out and travel costs (I'm guessing it doesn't cost anything to be allowed to give out leaflets?) then the rest is profit.
Would it not be cheaper just to get a few workers to give them out, or a couple of friends and give them a few quid (ask people who are not getting much income already)
It seems silly that someone would pay £14.99 per hour, when they can do it much more cheaply themselves
Because I was looking at one which charged £14.99 per hour per person with a minimum booking of 4 hours. Bearing in mind they don't print the leaflet, all they have to pay is the person to give them out and travel costs (I'm guessing it doesn't cost anything to be allowed to give out leaflets?) then the rest is profit.
Would it not be cheaper just to get a few workers to give them out, or a couple of friends and give them a few quid (ask people who are not getting much income already)
It seems silly that someone would pay £14.99 per hour, when they can do it much more cheaply themselves
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I have to agree with this, handing out on the street brings the cheap thoughts to people's mind. There is psychology behind it, but I won't bore you with that.
The short story is, street distribution- cheap, bad.
Letter box and post distribution- more professional- good.
Hope this helps.
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- Original Poster
- #10
The site says something about licencing fees, and that they can't do it if there is a licence needed or something.
I'd have thought it was the opposite-
Getting people on the street shows you want to meet potential customers and talk to them.
Sticking it through a letter box seems like you are just doing some average cheap marketing.
That's just my opinion though
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Yeah I can see both sides of the argument, just the thing about handing them out in the street is a lot of people get annoyed at being stopped just for a leaflet, this then gives your business a bad rep. However, giving them to people in their own homes, they are less hurried, less stressed (especially during the week), therefore are more likely to read the leaflet.
There are advantages and disadvantages for both, just give both a try see what works best for your business I suppose.
Good luck
There are advantages and disadvantages for both, just give both a try see what works best for your business I suppose.
Good luck
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Who tends to stop you in the street these days ? scammer Romanians pretending to be unemployed and selling the Big Issue (when not trying to pick pocket you) or scammer utility companies or stupid mobile phone companies or perhaps the worst of the lot, "charity" collectors pretending to be doing it for a good cause but unbeknown to you they are on an hourly rate and a percentage of whatever they can get you to part with by monthly direct debit. That is if any of it ever reaches the charity at all.
So when you come to invade my space on the street thrusting a leaflet, you are up against some stiff competition.
So when you come to invade my space on the street thrusting a leaflet, you are up against some stiff competition.
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Agreed. Call to action for an immediate purchase of a low value product would suit leafleting in the immediate area near the retailer.
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The basics have already been said, people see junk being handed to them all the time in the street eg, the big issue etc.
This then makes them create a psychological schema, they relate street leaflets with something bad and unreliable so will not want to trust them or take them again, hence giving your business a bad rep.
However, getting things in the post is better, people do get good, interesting things that they actually want or have asked for in the post.
This means they psychologically relate the anything in the post to something good, again with the schemas. They may not want the leaflet after they have seen it, but they will at least take an initial interest so will see your business.
Therefore post distribution is a lot better than street distribution in a lot of cases, again of course it depends on the business.
Like I said, I didn't want to bore you with the psychology, but you asked so now you know haha.
Hope this helps
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The basics have already been said, people see junk being handed to them all the time in the street eg, the big issue etc.
This then makes them create a psychological schema, they relate street leaflets with something bad and unreliable so will not want to trust them or take them again, hence giving your business a bad rep.
However, getting things in the post is better, people do get good, interesting things that they actually want or have asked for in the post.
This means they psychologically relate the anything in the post to something good, again with the schemas. They may not want the leaflet after they have seen it, but they will at least take an initial interest so will see your business.
Therefore post distribution is a lot better than street distribution in a lot of cases, again of course it depends on the business.
Like I said, I didn't want to bore you with the psychology, but you asked so now you know haha.
Hope this helps
Have you got a link to this research?
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I haven't, it's just simple psychology, I'm sure you could find some yourself if you type in psychology in business or schemas in business or something like that, but I have good knowledge of psychology, I would have thought this could be trusted.
Maybe I was wrong haha, but what I said is all true and I believe it to be relevant according to leaflet distribution.
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Didn't think so. And Fred, members on here do trust each other. It's just when people trot out things like this saying "it's psychology", and they can't back it up with facts, then understandably its plausability is thrown into question somewhat.
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I can back it up with A Level psychology, more than you've got I'm sure WJP. You have no knowledge of the subject to argue with it.
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S
S-Marketing
That's not really a good enough reason to think you know what you are talking about. I did A-level Law, Physics, Geography and Environmental science, but I wouldn't consider myself knowledgeable in any of them.
Personally, I see the reasoning behind your theory as flawed. However, as you suggested, it really depends on the exact application.
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The basics have already been said, people see junk being handed to them all the time in the street eg, the big issue etc.
This then makes them create a psychological schema, they relate street leaflets with something bad and unreliable so will not want to trust them or take them again, hence giving your business a bad rep.
However, getting things in the post is better, people do get good, interesting things that they actually want or have asked for in the post.
This means they psychologically relate the anything in the post to something good, again with the schemas. They may not want the leaflet after they have seen it, but they will at least take an initial interest so will see your business.
Therefore post distribution is a lot better than street distribution in a lot of cases, again of course it depends on the business.
Like I said, I didn't want to bore you with the psychology, but you asked so now you know haha.
Hope this helps
I don't agree with this at all, if this is the case then why do huge companies like the AA, VirginMedia, Sky all have guys out standing around handing things out like leaflets and talking to people. Not only that but night clubs and restaurants pay staff a decent wage to go out and give out promotional stuff on the high street so it can and does work.
I've got no idea where you're saying it's psychology, it just depends on what you've got to offer. I done a letter drop recently with one of my other businesses and in all honesty it was a huge failure which I won't be doing again.
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