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What is a good volume of site traffic

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Jombo

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Dec 9, 2007
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Hi,

I am an online retailer of men's designer underwear and have some questions around site traffic.

Some people will say that any traffic is good traffic. However, I was just wondering what sort of daily site visits is reasonable to expect from a well optimized site, which in itself depends on what you consider good optimization is.

I have just had my website redesigned and have experienced about a 3000% increase in daily traffic, which has increased from about 6 per day to about 200 visits per day.

Is 200 new visits a day reasonable or should I be expecting more than this on average as an ecommerce retailer?

Does anyone know if there are any statistics on what the average ecommerce conversion rates are for site visits?

Thanks
 
This is a difficult one to pin point and largely irrelivent. You could be getting 100 hits a day with 30% conversion or 400 hits a day with 0.1% conversion, which is better?

I can tell you our store selling pet clothing and accessories (www.prettypawsaccessories.co.uk) had an average of 230 hits per day in November.

OUt of interest how much was your SEO work?
 
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Jombo said:
Is 200 new visits a day reasonable or should I be expecting more than this on average as an ecommerce retailer?
Click to expand...

The question is not answerable - ecommerce sites range from very busy (hundreds of thousands of visits per day, millions for the biggies) to dead. You are somewhere in between. That's all you can say about it.

Work on increasing your traffic, but also work on your conversion rate.
 
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200 visits a day should see you somewhere around 4-5 orders a day if the site design is good enough. Personally this doesn't sound like anywhere near enough to make the cost of design worthwhile so you'll need to get that traffic up and up.

Conversion rates vary hugely by the international average is between 2 and 3%. Using this as a rough guide and knowing what your average order size is you can work out how many orders you need to turn to reach your target and then how much traffic you'll need to achieve this.

It's a numbers game to a great extent but don't buy just any old traffic as it won't convert into sales.

edit to say it's also worth thinking of ways to increase that basket size so each sale counts for more.
 
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Jombo, why not put your web address in your profile so we can have a look?

We get about 800 unique visits per day with a 4% conversion = £60K sales/month.

That has taken 2 years and a big investment to achieve - so it really is a length of string.
 
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Our conversion is the biggest problem, it was somewhere below 1% for a while, its now more towards 2.5% which has made a MASSIVE difference!
 
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PrettyPaws said:
Our conversion is the biggest problem, it was somewhere below 1% for a while, its now more towards 2.5% which has made a MASSIVE difference!
Click to expand...

Well it will make a massive difference - that's a 250% improvement :)

Sure you need to get the traffic - but conversion is vital.

I now spend more time looking at conversion than SEO
 
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There is no average conversion rate,as it is dependent on the popularity of your product and the price range it is targeting.

Earl
 
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sirearl said:
Maybe but not sure when the product is vary rare and expensive.:|

Earl
Click to expand...

But all stats contribute to an average - 2.4 children takes into account some people have none and others have 20 kids

Should we only canvas the average from who have 1-3 children :|
 
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Hi,

Some great replies.

My website is giggleberries .co .uk

One of our competitors is Figleaves.com who are reported to turnover $7m in 2006 and in 2007 their conversion rate was 1.5%!

Cheers
 
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Jombo said:
Hi,

Some great replies.

My website is giggleberries .co .uk

One of our competitors is Figleaves.com who are reported to turnover $7m in 2006 and in 2007 their conversion rate was 1.5%!

Cheers
Click to expand...

Wow what a great site, me loving the black..........I wanted black for our website, but lost the fight :(.............me loving the name, me loving the underwear...........ok, I admit I wasn't looking at the underwear:p
 
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Sod off I'd do meself a permanent injury wearing any of that lot.And the wife would have me commited.:(

Earl
 
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sirearl said:
Sod off I'd do meself a permanent injury wearing any of that lot.And the wife would have me commited.:(

Earl
Click to expand...

Go Earl Go :D. I do have a serious suggestion bout your site tho Jombo, after all this is a serious business forum, nude is the "new black":eek:
 
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Thanks for the inspiring replies. I have to say though it was my wife who did all the work with the web design consultants and came up with the name and concept design.

Any more feedback on the site would be great?

Any advice on how to improve the site, site traffic and conversion rate would also be appreciated?

Cheers
 
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One very simple thing we did, which has helped with conversions is customer quotes. We had four or five on the "about us" page but we had so many I've tried to put two or three on actual directory pages.....ie Dog Collars and Pet ID Tags I can tell already that the products which now have the quotes are selling just a little bit better. Maybe a good tip for people?
 
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PrettyPaws said:
One very simple thing we did, which has helped with conversions is customer quotes. We had four or five on the "about us" page but we had so many I've tried to put two or three on actual directory pages.....ie Dog Collars and Pet ID Tags I can tell already that the products which now have the quotes are selling just a little bit better. Maybe a good tip for people?
Click to expand...

Thanks Pretty Paws. good tip, me gonna pinch from ya! Oh and maybe a caricature of your wee self would get load sa hits ?! See my other post Doing a deal :p
 
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IP2 said:
A conversion rate here of 2.26%, that is really quite sad when you think about it...*thinks about it* ....shows the difference between online and high street shopping...if our stores only sold to 2.26% of the people that entered our stores. Our shop staff would be pinned to the wall just to cope with the volume of browsers (not to be confused with browsers!)
Click to expand...

Shop keepers often sya this but I think this is because they haven't quite grasped the comparision.

The point is, it isn't the number of people who enter the bricks and mortar store, it's the number that walk by outside and see your store. What percentage of them walk in? and of those, how many buy?

With a website, you can't see it until you visit it, hence the amount of 'bounce' i.e. people who pop in, decide instantly it can't help them and then pop out again.

But if your store has a good footfall position - (like great web traffic) on the High Street then it will do better than if it is tucked away in a back street (getting very little web traffic)
 
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The store looks very professional, but I have a lot of issues particularly with the buying process, from the confusing pricing - which one of hte two numbers is the price? through wondering if I had added something to the basket and trying find the checkout right down to having to register to shop.

Also I don't understand or like the name of the site in terms of sexy mens' underwear. Giggleberries, a term I am unfamiliar with, makes me think of dangleberries (tag nuts?) and is somehow dissonent with the appearance of the site.

I like the pants though. Don't forget FigLeaves have a vast range and a huge marketing machine. You'll get there, or, you could get big enough for them to buy you out!
 
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SillyJokes said:
I have a lot of issues particularly with the buying process, from the confusing pricing - which one of hte two numbers is the price? through wondering if I had added something to the basket and trying find the checkout right down to having to register to shop.
Click to expand...

Hi SillyJokes,

Thanks for the feedback, these are really usefully observations and something I will now make a point of reviewing. I have passed your comments on to our web master.

Thanks again.

James:)
 
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Jombo said:
Hi,

I am an online retailer of men's designer underwear and have some questions around site traffic.

Some people will say that any traffic is good traffic. However, I was just wondering what sort of daily site visits is reasonable to expect from a well optimized site, which in itself depends on what you consider good optimization is.

I have just had my website redesigned and have experienced about a 3000% increase in daily traffic, which has increased from about 6 per day to about 200 visits per day.

Is 200 new visits a day reasonable or should I be expecting more than this on average as an ecommerce retailer?

Does anyone know if there are any statistics on what the average ecommerce conversion rates are for site visits?
Click to expand...
Site traffic is classed into two types - qualified and unqualified. Qualified traffic are visitors that, prior to arriving at your site, was already interested in what you were offering. Unqualified traffic is random traffic that just ends up on your site - trips over it, as it were.

With qualified traffic, as some have already stated, conversions of around 2% - 4% are, as a rough rule of thumb, 'standard'.

Unqualified traffic is a different matter - by and large it has a conversion rate of anywhere between 0.0000001% and 0.001% - i.e. it's relatively useless.

So, what type of traffic are you getting? Qualified or unqualified? You should be able to get something of an idea from the search phrases people use to find your site.
 
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mr_smith said:
Site traffic is classed into two types - qualified and unqualified. Qualified traffic are visitors that, prior to arriving at your site, was already interested in what you were offering. Unqualified traffic is random traffic that just ends up on your site - trips over it, as it were.

With qualified traffic, as some have already stated, conversions of around 2% - 4% are, as a rough rule of thumb, 'standard'.

Unqualified traffic is a different matter - by and large it has a conversion rate of anywhere between 0.0000001% and 0.001% - i.e. it's relatively useless.

So, what type of traffic are you getting? Qualified or unqualified? You should be able to get something of an idea from the search phrases people use to find your site.
Click to expand...

Dear Mr Smith.................sound like I'm typing a letter ! - Thanks for that info, was very interesting for me too :D
 
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For what it's worth, I think the site looks great, but not sure if giggleberries might get in the way of your overall brand identity - I just doesn't work for me...
Having said that, my site is doing a poor trade at the mo ;-) so maybe take with a pinch of salt.
Best of luck though.
 
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Ive been to Shipstones Business Centre - nice place but i got lost finding it despite the pub on the corner having the same or similar name!
 
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INDIZINE said:
Ive been to Shipstones Business Centre - nice place but i got lost finding it despite the pub on the corner having the same or similar name!
Click to expand...

Are you sure you didn't stop at the pub on the way ?

sorry I don't get the point of this one.:|

Earl
 
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IP2 said:
A conversion rate here of 2.26%, that is really quite sad when you think about it...*thinks about it* ....shows the difference between online and high street shopping...if our stores only sold to 2.26% of the people that entered our stores. Our shop staff would be pinned to the wall just to cope with the volume of browsers (not to be confused with browsers!)
Click to expand...
I think you are missing the point of conversions and browsers.

If you are a high street shop your browsers are all the people who pass your shop (and just look in the window) plus all the people who pass yours shop but actually come in. A website may get visitors who only look at one page and I would compare these people to window shoppers.

I analysed our stats and found out that out of all our visitors that viewed 10 or more pages (our site is 50,000 pages) 50% made a purchase. This didn't include the checkout pages and was analysed over the summer. The 10 pages seems to be the critical figure. Out all our visitors that went to 1 page (i.e. went directly to a product and then checkout), only 0.01% made a purchase (these were the window shoppers). This figure rises steadily to the 10 pages. Our average conversion rate is 3.45% but as this includes all the window shoppers should you say that our conversion rate is 50% as this is the figure for shoppers who have a good look around the store????

If you did some analysis based on this you may find that your high street shop may have a conversion rate of less than 1% (out of every hundred people that walk past your shop or look at your window from afar - maybe the other side of the road) actually buy something from you.
 
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Steve2507 said:
I analysed our stats and found out that out of all our visitors that viewed 10 or more pages (our site is 50,000 pages) 50% made a purchase. This didn't include the checkout pages and was analysed over the summer. The 10 pages seems to be the critical figure. Out all our visitors that went to 1 page (i.e. went directly to a product and then checkout), only 0.01% made a purchase (these were the window shoppers). This figure rises steadily to the 10 pages. Our average conversion rate is 3.45% but as this includes all the window shoppers should you say that our conversion rate is 50% as this is the figure for shoppers who have a good look around the store????
Click to expand...

Can you track which 10 pages they visited?
Would be interesting to know how many of the visitors that converted viewed
your terms and conditions page, your about us page and your delivery details
page.
If this is high, it emphazis just how important these pages are.
 
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UKSBD said:
Can you track which 10 pages they visited?
Would be interesting to know how many of the visitors that converted viewed
your terms and conditions page, your about us page and your delivery details
page.
If this is high, it emphazis just how important these pages are.
Click to expand...
We discounted all information only pages in the calculations as we wanted to get an idea of what happened when people actually viewed categories of products.

A lot of our shipping information etc is on the checkout pages and cart viewing pages so very few people go to the actual information pages themselves.

PS Yes we can track what pages a visitor went to along with the loading time, time on that page, where they went to next etc.
 
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hi my website cleanergardens.com gets around 10 -20 hits a day with pay per click when we turn off pay per click its 2-3 per day and still have a 0% spend even with pay per click

every one tells me you need a web site to improve sales we have made nothing

we even have yell.com and the users dont even click through to the web site just phone from yell

so any improvement is good
 
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redwall said:
hi my website cleanergardens.com gets around 10 -20 hits a day with pay per click when we turn off pay per click its 2-3 per day and still have a 0% spend even with pay per click

every one tells me you need a web site to improve sales we have made nothing

we even have yell.com and the users dont even click through to the web site just phone from yell

so any improvement is good
Click to expand...
I've just had a quick look at your site and there are a few glaring things that may be affecting your conversion rate.

The main one is - how do I buy from you? Picture this - I am a gardener that uses the Internet regularly. I come across your site and think the prices look good the site is nice and it looks trustworthy. So I go to the gravel page (http://www.cleanergardens.com/70142/info.php?p=11&pno=0) but can't see how to buy the stuff I want. So what do I do? Answer - I clear off.

You either need to add a cart system to your site (I know this may not be possible in your line) or really push home to users how to contact you and buy your stuff. Even a telephone number and a big "contact us now" link in the header would be a start.

The second thing I would do is to ramp up your descriptions and images. As an example the plants pages have images that are not fantastic but are clear and as you change them regularly you can get away with the quality. However I can't click on them to make them bigger? To an expert Lonicera Magruin may mean something but it may as well be in Chinese as I have no idea what it is. You need to add descriptions to your products.

I am sorry if I sound sarcastic or just plain nasty, but from your post you sound as if you want to make it work and these would be good starting points that wouldn't be too difficult to implement.
 
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