X (Twitter) to extreme for your brand?

fisicx

Moderator
Sep 12, 2006
46,745
8
15,407
Aldershot
www.aerin.co.uk
I think I created an account a million years ago but I’ve never been back since. Can’t see the point.
 
  • Like
Reactions: NiceCat
Upvote 0

zomex

Free Member
  • Business Listing
    Sep 10, 2010
    624
    113
    United Kingdom
    www.zomex.com
    On a personal level I am finding X leaning to the far right since Elon. Most of my business comes from the public sector and I have seen a number of organizations move away from X in recent times (not most). Is X still part of your sm engagement?
    That would make it the complete opposite of where it was before Elon took over. That being the far left.

    I believe as with all social media they have their day, reach a peak and decline until they are placed by the next big thing. X is long past its peak and now the world seems to be all about Tiktok.
     
    Upvote 0

    WaveJumper

    Free Member
  • Business Listing
    Aug 26, 2013
    6,629
    2
    2,400
    Essex
    Like all platforms there is good and bad & for me the trouble with most who frequent these places I feel haven't got the nouse to sort the crap from the truth. For me what is more of a concern is how 'unfriendly nations' are using these platforms to shift public opinion and create division.

    Personally I would sooner support X run by Elon than TikTok run by the Chinese, and then having said that I have two members of the family making a shed load of money on the latter 😂

    Musktwat ....... no he's an alien walking amongst us, who else could land a rocket just like they were doing on Thunderbirds, you can guess were my allegiance lays 😁

    PS
    Another test launch planned for today I believe
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,745
    8
    15,407
    Aldershot
    www.aerin.co.uk
    I know someone who posts on a range of social media platforms. They use a tool to help spread the word. When challenged on the effectiveness of all this activity they couldn’t really answer. So we stopped everything. He got really twitchy after a few days but subsequent analysis showed it made zero difference to his sales.

    This doesn’t mean some businesses can do really well out of SMM but for the majority it’s a pointless exercise.

    What does work well is if other people post about you. Hence the rise of the influencer. It’s not what you right about yourself, it’s all about what others write about you.
     
    • Love
    Reactions: ThatDevAaron
    Upvote 0

    DontAsk

    Free Member
    Jan 7, 2015
    5,463
    3
    1,396
    Personally I would sooner support X run by Elon than TikTok run by the Chinese,
    Tiktok is not a problem other than in the heads of deranged US politicians. The Chinese (or anyone) can get all the data they want on private citizens, from any number of dodgy data brokers. Those same politicians refuse to countenance any meaningful privacy laws which would fix the real problem.

    Elon has money. Does anyone seriously believe he personally invented any of the technology his companies use? He's just a useful idiot. Interesting how Trump is trashing electric car makers.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,745
    8
    15,407
    Aldershot
    www.aerin.co.uk
    Elon didn't buy Twitter as a business decision he did it to restore free-speech that the left was wrongfully policing.
    In your opinion. If he was serious about doing so why did he fight so hard to renege on the deal.
     
    Upvote 0

    tony84

    Free Member
    Apr 14, 2008
    6,587
    1
    1,405
    Manchester
    I know someone who posts on a range of social media platforms. They use a tool to help spread the word. When challenged on the effectiveness of all this activity they couldn’t really answer. So we stopped everything. He got really twitchy after a few days but subsequent analysis showed it made zero difference to his sales.

    This doesn’t mean some businesses can do really well out of SMM but for the majority it’s a pointless exercise.

    What does work well is if other people post about you. Hence the rise of the influencer. It’s not what you right about yourself, it’s all about what others write about you.
    We did a 6 week trial with a lady who put a lot of time into designing good graphics and copy, arguably not long enough to do much if anything but there was literally nothing. Not a single enquiry, not a rise in our followers - nothing.

    I dont blame the lady, I think she did a good job. I just dont think its really geared for mortgage brokers.
     
    • Like
    Reactions: fisicx
    Upvote 0

    DontAsk

    Free Member
    Jan 7, 2015
    5,463
    3
    1,396
    if you say so :eek: You don't have to take my word for it. It's a well known fact.

    Elon didn't buy Twitter as a business decision he did it to restore free-speech that the left was wrongfully policing.
    More rubbish. He claims to be a free speech absolutist but as soon as Brazil or any other country complains about free speech content on X he told over like a tame poodle.

    He bought Twitter to further his own right wing agenda like amplifying Trump's lies about disaster relief following the recent events.
     
    • Like
    Reactions: RandyMarsh
    Upvote 0

    zomex

    Free Member
  • Business Listing
    Sep 10, 2010
    624
    113
    United Kingdom
    www.zomex.com
    More rubbish. He claims to be a free speech absolutist but as soon as Brazil or any other country complains about free speech content on X he told over like a tame poodle.

    He bought Twitter to further his own right wing agenda like amplifying Trump's lies about disaster relief following the recent events.

    We get it, you're a lefty. No point in us going back and forth, we will never agree :)

    Wishing you all the best
     
    Upvote 0
    More rubbish. He claims to be a free speech absolutist but as soon as Brazil or any other country complains about free speech content on X he told over like a tame poodle.

    He bought Twitter to further his own right wing agenda like amplifying Trump's lies about disaster relief following the recent events.
    You sound a bit deranged
     
    • Like
    Reactions: zomex
    Upvote 0
    On a personal level I am finding X leaning to the far right since Elon. Most of my business comes from the public sector and I have seen a number of organizations move away from X in recent times (not most). Is X still part of your sm engagement?
    The twitter feed you see is based on the posts that you interact with, things you share and the people you follow or view.

    Its very easy to change what you see to anything you want.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,745
    8
    15,407
    Aldershot
    www.aerin.co.uk
    Which means it’s not left, right or just plain bonkers: it’s personal to you.

    It seems that I like make-up and fashion. And shoes. I’m not sure what this suggests.
     
    Upvote 0

    UKSBD

    Moderator
  • Dec 30, 2005
    13,033
    1
    2,831
    The twitter feed you see is based on the posts that you interact with, things you share and the people you follow or view.

    Its very easy to change what you see to anything you want.

    Whether you like it or not too.

    Example from couple of days ago.
    Someone asked a question - Which actor immediately puts you off from watching a film?
    I replied - Jim Carrey

    Since then, I have been getting posts about Jim Carrey in my stream
     
    • Like
    Reactions: NickGrogan
    Upvote 0
    I have seen a number of organizations move away from X in recent times (not most). Is X still part of your sm engagement?
    As a business question, this is the bit that matters.

    Your political and personal views are for you to decide. Whether X is the right platform for you is entirely a question of who you need to interact with & how they interact. If they are leaving X, where are they going to?

    For me, that is very much LinkedIn, though I know others have less joy with it.
     
    • Like
    Reactions: NiceCat
    Upvote 0

    YasmeenLondon

    Business Member
    Business Listing
    Jul 25, 2022
    181
    92
    London
    yasmeencreative.com
    Having a presence on any social media platform where you have customers is helpful.

    If you prefer not to contribute financially to the platform for whatever reasons, simply do not advertise or pay for verification; use it only for support requests, interactions, social listening, etc.

    I tried X for our agency, and the rewards did not justify the efforts so it stopped after a few months, but it did justify the effort for one of my Estate Agency clients.

    This does not mean all estate agents will benefit from using Twitter over Instagram; that's why testing is very important, as is having S.M.A.R.T goals and always updating your marketing plans based on the results.
     
    Upvote 0

    ethical PR

    Free Member
  • Apr 20, 2009
    7,894
    1,770
    London
    That would make it the complete opposite of where it was before Elon took over. That being the far left.

    I believe as with all social media they have their day, reach a peak and decline until they are placed by the next big thing. X is long past its peak and now the world seems to be all about Tiktok.
    Twitter was never far left by any stretch of the imagination. Cracking down on racist and sexist comments and religious hate may not be something you approve of but that doesn't make a business ultra left .
     
    Upvote 0

    zomex

    Free Member
  • Business Listing
    Sep 10, 2010
    624
    113
    United Kingdom
    www.zomex.com
    Twitter was never far left by any stretch of the imagination. Cracking down on racist and sexist comments and religious hate may not be something you approve of but that doesn't make a business ultra left .

    In your opinion. Nor does it make Twitter far right now that it's returned the right of free speech.

    Take a look at the interview with the BBC reporter who claimed Twitter had become toxic since his take over. Elon asked for an example and the reporter couldn't name once instance.
     
    • Like
    Reactions: lesliedocherty
    Upvote 0
    Twitter was never far left by any stretch of the imagination. Cracking down on racist and sexist comments and religious hate may not be something you approve of but that doesn't make a business ultra left .
    Twitter shows you what you want to see based on your interactions with the site. It really is that simple.

    I've never seen racist/sexist comments or religious hate before or after it was taken over.

    Unless you include Ricky Gervais, of course.
     
    Upvote 0

    ethical PR

    Free Member
  • Apr 20, 2009
    7,894
    1,770
    London
    I also don't use X anymore, and most of my clients are moving away from X. For most of my clients, it wasn't a political decision, more a

    In your opinion. Nor does it make Twitter far right now that it's returned the right of free speech.

    Take a look at the interview with the BBC reporter who claimed Twitter had become toxic since his take over. Elon asked for an example and the reporter couldn't name once instance.
    I very much doubt that there are no examples I see them on X every day (my day job involves social media management)

    Whatever points I make you and your side kicks will deny that it's the case .

    Anyone who works in marketing would agree that Twitter was ultra left . There are no ultra left social media organisations and never have been.

    For those saying you you've never seen racist /sexist comments on X I suggest you're walking around with your eyes closed look at Trump, Edward Fox and Tommy Robinson to name but three .
     
    Upvote 0
    For those saying you you've never seen racist /sexist comments on X I suggest you're walking around with your eyes closed look at Trump, Edward Fox and Tommy Robinson to name but three .

    None of those people appear in my feed.

    Didn't know who Edward Fox was - he starred in The Day of the Jackal which is pretty cool, whats he been saying?

    I've heard of Tom Robinson. He sang "2-4-6-8 Motorway." I'm not sure why Tommy Robinson would want to change his name to be similar to a gay 70s singer.

    Neither of the Robinson's appear in my feed.
     
    • Like
    Reactions: gpietersz
    Upvote 0

    YasmeenLondon

    Business Member
    Business Listing
    Jul 25, 2022
    181
    92
    London
    yasmeencreative.com
    In your opinion. Nor does it make Twitter far right now that it's returned the right of free speech.

    "Elon Musk might have vowed to be a free-speech absolutist when he bought Twitter, but the number of accounts the site, now called X, has banned in the first half of this year are nearly three times the number from the same period in 2022" Fortune.com article posted on September 25.

    Unsolicited life advice, take any and all claims made by billionaires, politicians, and celebrities with a grain (or a handful) of salt.
     
    Upvote 0

    zomex

    Free Member
  • Business Listing
    Sep 10, 2010
    624
    113
    United Kingdom
    www.zomex.com
    "Elon Musk might have vowed to be a free-speech absolutist when he bought Twitter, but the number of accounts the site, now called X, has banned in the first half of this year are nearly three times the number from the same period in 2022" Fortune.com article posted on September 25.

    Unsolicited life advice, take any and all claims made by billionaires, politicians, and celebrities with a grain (or a handful) of salt.

    Some life advice for you. Take what mainstream media report with a grain of salt. They have an agenda and most mainstream media is anti conservative/capitalism/free speech. Everything Elon Musk stands for. Obviously fortune we could assume is not anti capitalist but let's not forget who few people on this planet control a large amount of the media.

    Did it occur to you that maybe just maybe the accounts banned relate to spam. Elon took over and fired 80% of employees who were effectively not needed (we've all seen the day if the life videos). I'm sure he was keen to get the spam accounts issue sorted too.

    Show me some actual examples please.
     
    Upvote 0
    Did it occur to you that maybe just maybe the accounts banned relate to spam. Elon took over and fired 80% of employees who were effectively not needed (we've all seen the day if the life videos). I'm sure he was keen to get the spam accounts issue sorted too.
    I could be wrong, but didn't Elon get rid most of the online safeguarding staff and just leave it to the algorithm? Pure promoted free speech as long as it fitted his narrative?
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,745
    8
    15,407
    Aldershot
    www.aerin.co.uk
    Moving this thread to time out as it now has nothing to do with business activities.
     
    Upvote 0

    ctrlbrk

    Free Member
    May 13, 2021
    1,011
    407
    It is not a question of whether X / Twitter is now a hot bed for the far-right or not. It is.

    The question is whether it is abiding by its own rules. It is not.

    Take this tweet for example (if the image doesn't work you can click on the Twitter direct link):


    vK4EjmE.jpeg


    This is one of many tweets by this account that advocates slavery is a good thing.

    X's policy on Hateful Conduct states, among many other things:

    You may not directly attack other people on the basis of race, ethnicity, national origin, caste, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease.
    and
    Dehumanization

    We prohibit the dehumanization of a group of people based on their religion, caste, age, disability, serious disease, national origin, race, ethnicity, gender, gender identity, or sexual orientation.


    I have personally reported several tweets that fall unquestionably (including tweets where the N word is liberally used) under the scope of the Hateful Conduct policy. Nothing has been done.

    So it is obvious that X is no longer following its own rules - whatever the rationale.

    This is reason enough to look elsewhere. The issue is that no other competing platform (Blue Sky, Threads, Mastodon, etc) has anywhere near X's market share, so it's difficult to make a choice.

    I have seen several people on X saying "I'm out of here" and then they come back after a month.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,745
    8
    15,407
    Aldershot
    www.aerin.co.uk
    Why do people actually read tweets?

    Is there actually anything worth reading?
     
    Upvote 0

    Latest Articles

    Join UK Business Forums for free business advice