Would you use this? Honest feedback wanted

[MarcDV]

Hi everyone,

We are a UK startup and have just launched a new product.

The problem we are solving is one most business owners will recognise. Every time you take on a new client, apply for finance, or onboard with a new supplier, you are asked for the same documents you sent somewhere else last month. It starts from scratch every single time.

We built something to fix that. A digital profile for your business that you build once and share with anyone who needs to verify you. You stay in control of what you share, with who, and for how long.

It is completely free right now and just looking for honest feedback from people actually running businesses.

A few things we would love to know:

• Is it immediately clear what the product does?
• Does the problem resonate with you personally?
• Would you actually use something like this?

Happy to share the link in the comments if anyone wants to take a look.

 

[fisicx]

Not really sure it would be that useful. Uploading documents isn’t a big chore. Especially as each request is often slightly different. One this morning wanted them zipped. Yesterday I had to upload to a repository with the filenames in a specific format.

 

[MarcDV]

That is a fair point and genuinely useful feedback.

Co.ID is a credential for your business, not a data room. You share a profile rather than sending files, pulling live data from Companies House, beneficial ownership, directors and PSCs, and filing history. You can also upload any additional documents you need alongside it. Bank verification via open banking is coming soon too.
The goal is to replace most of the back and forth rather than just making it easier to send the same files.

What kinds of requests do you find vary the most? Curious whether there is a pattern.

Would love for you to have a look here at Umazi.io

 

[Mark T Jones]

I can't remember the last time I was asked for this. Back when I was, I simply sent some PDFs from a file called Verify.

As a broker, there are 2 levels of info, one from Companies House & our reference agency, the next provided by the client themselves - the latter is unlikely to come from a standard profile (plus part of the point of asking is for engagement)

Others may differ, but I feel that technology and Companies House have overtaken you.

 

[MarcDV]

I can't remember the last time I was asked for this. Back when I was, I simply sent some PDFs from a file called Verify.

As a broker, there are 2 levels of info, one from Companies House & our reference agency, the next provided by the client themselves - the latter is unlikely to come from a standard profile (plus part of the point of asking is for engagement)

Others may differ, but I feel that technology and Companies House have overtaken you.

That is a fair challenge and you are right that from a broker's perspective the data is largely accessible already. Between Companies House and a reference agency you can pull most of what you need without the business lifting a finger.

You make a good point about engagement too. The conversation a client has when providing information is part of the process and not something a standard profile replaces. Genuinely useful to hear that.

Where Co.ID sits is on the other side of that equation. It is built for the business being asked, not the broker doing the asking. The SME owner who has sent their Companies House certificate 20 times this year, lost a contract because bank verification took 6 weeks, or missed a loan window because the paperwork was not ready in time. That is who we built this for.

On the last point about being overtaken, we would push back slightly. Co.ID is built on the UK Digital Identity and Attributes Trust Framework, Companies House reform under ECCTA is requiring re-verification of millions of director and PSC records, and reusable business identity is becoming the regulatory standard, not a workaround. We are building to that standard from the ground up.

 

[Ozzy]

Hi @MarcDV and welcome,
Answering your question, I think the issue you will come up against is the very deeply established players in the market already - such as Helios and similar.

In my business we need to provide copies of our policies and procedures, financial records, employment contracts, audit records, and so much more as part of our supplier diligence with our larger customers (corporates such as high street banks). They outsource their supplier due diligence to companies like Helios, so its costs us nothing as our turnover is below (I think the threshold is) £100M. We keep our records up to date in the Helios system throughout the year (if we change insurance provider we upload all the documents we get from @Frank the Insurance guy for example), and each year end we upload our updated financials, if we update a policy like AB&C we upload the new policy.

It's a lot of work, but it is required if we want these contracts. We wouldn't choose to use a different service, we are required to use the platform chosen by our clients.

 

[Paul Carmen]

That is a fair point and genuinely useful feedback.

Co.ID is a credential for your business, not a data room. You share a profile rather than sending files, pulling live data from Companies House, beneficial ownership, directors and PSCs, and filing history. You can also upload any additional documents you need alongside it. Bank verification via open banking is coming soon too.
The goal is to replace most of the back and forth rather than just making it easier to send the same files.

What kinds of requests do you find vary the most? Curious whether there is a pattern.

Would love for you to have a look here at Umazi.io

The idea seems good, but to me it has a serious limitation, that an SME or sole trader is almost never the driving force behind any document sharing.

As @fisicx and @Ozzy say, you have to comply with whatever third party you're interacting with wants, they will have no interest in you sharing a link to some documents, as they want you to use their systems.

We onboard and verify companies with various 3rd party systems; e.g. Google/Microsoft Ads and other software systems, you have to add/upload the links/documents manually and comply with their link requirements, not the other way around.

For this to be truly useful with lenders and third party systems, you'd need to build commercial relationships and then integrations that can upload them. Without that it's no different to the secure folder full of documents and links I already have for my own company usage.

 

[MarcDV]

@Ozzy and @Paul Carmen, thank you both. This is exactly the kind of feedback we need at this stage.

You are both right that the SME is rarely the one driving the process when it comes to large corporates and mandated platforms. The corporate or lender sets the platform and the supplier has no choice but to comply. We are not going to pretend otherwise.

Where we would push back slightly is on the framing of Co.ID as a replacement for those mandated platforms. It is not. Helios and similar systems serve the verifier. Co.ID is built for the business being verified.

But there is another side to this that is worth raising. A lot of the verification friction does not come from large corporates. It comes from SME's working with each other. A small agency taking on a new supplier. A contractor onboarding with a new client. A consultancy being asked for the same docs by three different businesses in the same month. In those relationships, there is no mandated platform. The SME on the receiving end of the request has real influence over how that process works, and that is where Co.ID has the most immediate value.

Paul makes a great point on the larger scale though. For Co.ID to work with lenders and enterprise systems it needs commercial relationships and integrations on the verifier side. That is the core of our partner and channel programme. Banks, law firms, fintechs, and accounting platforms can embed Co.ID into their systems via API or white-label. We are building that network now and the Founder Membership phase is how we build on the holder side in parallel.

I appreciate the honesty. It is changing how we talk about the product

 

[Ozzy]

Co.ID is built for the business being verified.

Do you have any research that shows enough SME's have been in such a situation?

I don't think I'm your target market so it is difficult for me to identify with the problem you describe you're looking to address. I've been trading 27 years this month, and the closest I've come across which seems to fit is the scenario I described earlier, or I've used servers such as CoCredo to check suppliers or customers myself.

 

[fisicx]

Where Co.ID sits is on the other side of that equation. It is built for the business being asked, not the broker doing the asking. The SME owner who has sent their Companies House certificate 20 times this year, lost a contract because bank verification took 6 weeks, or missed a loan window because the paperwork was not ready in time. That is who we built this for.

Does this happen a lot for small businesses?

A lot of the verification friction does not come from large corporates. It comes from SME's working with each other. A small agency taking on a new supplier. A contractor onboarding with a new client. A consultancy being asked for the same docs by three different businesses in the same month. In those relationships, there is no mandated platform. The SME on the receiving end of the request has real influence over how that process works, and that is where Co.ID has the most immediate value.

This isn't a big issue. I've got all my documents sorted in the appropriate folders. When asked I can drag and drop into the email or online form and send. It takes seconds.

I get what you are trying to do but not so sure it's gong to be that useful for bob the builder who only needs to do this once a month.

And I'm not sure I even trust your service. There are no obvious details, no GDPR or legal policies, no demo or examples. And you use a virtual office. And to sign up I have to be a limited company which excludes all sole traders. All feels very iffy.

 

[Paul Carmen]

But there is another side to this that is worth raising. A lot of the verification friction does not come from large corporates. It comes from SME's working with each other. A small agency taking on a new supplier. A contractor onboarding with a new client. A consultancy being asked for the same docs by three different businesses in the same month. In those relationships, there is no mandated platform. The SME on the receiving end of the request has real influence over how that process works, and that is where Co.ID has the most immediate value.

I run a SME agency with a reasonable number of SME clients, mainly Limited companies, but a couple of sole traders.

We just don't encounter the situations you describe; we onboarded clients and initially did credit checks, but these proved to be largely worthless and a waste of money. We structure our agreements and projects so there is payment upfront, then milestones, and minimal risk around payment etc.

We work with external suppliers and freelancers. The large external suppliers have their own systems, most simply want payment upfront monthly by card with no onerous on-boarding.

For our freelancers and contractors they get paid when the work is submitted and completed to our satisfaction. They are vetted on previous projects, reviews and performance, not via any large scale documentation processes.

You need to identify who your core customers are as part of your marketing strategy. It sounds largely B2B, but I'm not sure it's who you think it is.

 

[MarcDV]

Do you have any research that shows enough SME's have been in such a situation?

I don't think I'm your target market so it is difficult for me to identify with the problem you describe you're looking to address. I've been trading 27 years this month, and the closest I've come across which seems to fit is the scenario I described earlier, or I've used servers such as CoCredo to check suppliers or customers myself.

@Ozzy that is a fair challenge and yes, we do.

Umazi commissioned independent research across 500 UK SME's. The findings were striking. The majority of businesses reported being asked for the same documents repeatedly across different relationships. A significant proportion described the process as still very manual and labour intensive. And a large number admitted they had accepted the risk of working with unverified partners simply because the process was too slow. Time is money!

You are right that after 27 years of trading your network and reputation do a lot of the heavy lifting. The problem tends to hit hardest in the first few years, when a business is still proving itself from scratch with every new relationship, or when breaking into new markets or sectors where that established trust does not yet exist.

Using CoCredo to check a supplier or customer makes complete sense from your position. But every time you run a report you are paying for data on a business that may have already been through the same process elsewhere. A business holding a Co.ID can carry that info forward and share it instantly, as a fraction of the cost of a single credit report, reusing it across every new relationship. As more businesses hold one, the due diligence burden on both sides of the transaction start to reduce.

What strikes us most from the research is not that the problem exists, it is that most businesses have simply accepted it as the cost of doing business. It rarely gets talked about because everyone assumes everyone else is dealing with it the same way.

The full whitepaper goes into considerably more depth and I think you'd find it an interesting read.

 

[fisicx]

@MarcDV - maybe you need to properly define your market. Your target business maybe very different than those many of us here own or work with.

Bob the Builder doing house extensions is very different to an business dealing with hundreds of clients and turnover in millions.

 

[MarcDV]

Does this happen a lot for small businesses?

This isn't a big issue. I've got all my documents sorted in the appropriate folders. When asked I can drag and drop into the email or online form and send. It takes seconds.

I get what you are trying to do but not so sure it's gong to be that useful for bob the builder who only needs to do this once a month.

And I'm not sure I even trust your service. There are no obvious details, no GDPR or legal policies, no demo or examples. And you use a virtual office. And to sign up I have to be a limited company which excludes all sole traders. All feels very iffy.

@MarcDV - maybe you need to properly define your market. Your target business maybe very different than those many of us here own or work with.

Bob the Builder doing house extensions is very different to an business dealing with hundreds of clients and turnover in millions.

These are fair points and worth addressing properly.

On the market definition, that is a useful challenge and worth being clear on. Co.ID is built for any business that wants to present itself professionally and stay in control of how it shares info with counterparties. That includes the growing business hitting paperwork walls with new clients and lenders, but also the sole trader or small operator who wants a clean, shareable business profile they can send instead of a folder of PDFs/ZIP files. Features like a digital business card (work in progress), selective document sharing, and the ability to add any document to your profile mean it adapts to how you actually do business, whether that is once a month or fifty times a year.

Sole traders are welcome to sign up. The difference is that without a registered company number, Companies House data cannot be pulled automatically, so the profile is built manually rather than populated from registry data. That is worth making clearer on the site - thanks for bringing this up!

On the trust and legal policies, the Privacy Policy and T&C's are linked in the footer of the website. The T&C's explicitly cover UK GDPR and Data Protection Act compliance, data ownership, consent management and audit trail integrity. Worth a read if you have concerns about how the data is handled.

On the virtual office, Umazi is an early stage startup with a distributed team across multiple countries. A virtual office is a practical reality for many businesses built that way, particularly those building toward a global rollout.

On the demo, noted and something we are working on!

Appreciate all the thoughtful feedback. Thank you

 

[Mark T Jones]

@Ozzy that is a fair challenge and yes, we do.

Umazi commissioned independent research across 500 UK SME's. The findings were striking. .

My first thought there, is that your reasearch was loaded to get the answers you wanted to hear.

Having worked in & dealt with start-ups & small businesses (as start up advisor & funder), I'd say in most cases it is way down the list of concerns - often non-existent.

As others have said, there probably is a niche market for this, but generic (meaningless) SME will be a huge waste of your time and budget.

 

[MarcDV]

I run a SME agency with a reasonable number of SME clients, mainly Limited companies, but a couple of sole traders.

We just don't encounter the situations you describe; we onboarded clients and initially did credit checks, but these proved to be largely worthless and a waste of money. We structure our agreements and projects so there is payment upfront, then milestones, and minimal risk around payment etc.

We work with external suppliers and freelancers. The large external suppliers have their own systems, most simply want payment upfront monthly by card with no onerous on-boarding.

For our freelancers and contractors they get paid when the work is submitted and completed to our satisfaction. They are vetted on previous projects, reviews and performance, not via any large scale documentation processes.

You need to identify who your core customers are as part of your marketing strategy. It sounds largely B2B, but I'm not sure it's who you think it is.

Paul, really appreciate you taking the time to dig into this.

You have clearly built a smart system around trust and relationships and it works well for you. Payment upfront, milestone structures, vetting through performance and reputation. What struck me reading that is you have essentially built your own trust framework over years of experience. Co.ID is trying to give that same sense of established trust to businesses that are still building it, so they can walk into a new relationship with something credible behind them from day one.

On the market definition, you are the third person in this thread to make the same point and it's very valuable having this. The clearest fit is the business that is growing fast, regularly entering new relationships, and has not yet built the network that makes vetting feel effortless. We need to be sharper about that.

That said, even established businesses hit those moments where it becomes relevant again. Refinancing, a new supply chain, a director change that triggers re-verification across multiple counterparties. It is episodic rather than constant, but the friction is the same when it arrives.

Grateful for the feedback, thank you.

 

[MarcDV]

My first thought there, is that your reasearch was loaded to get the answers you wanted to hear.

Having worked in & dealt with start-ups & small businesses (as start up advisor & funder), I'd say in most cases it is way down the list of concerns - often non-existent.

As others have said, there probably is a niche market for this, but generic (meaningless) SME will be a huge waste of your time and budget.

Appreciate you sharing this @Mark T Jones especially given your background.

Any survey has methodology limitations. What we can say is 500 respondents, findings consistent with broader KYB data, and numbers that are hard to ignore. Some verification processes take up to 140 days. A new SME repeats KYB up to six times in its first six months. You are right that it is not a daily concern for most. But when it hits, a missed loan window or a delayed contract, the cost is real.

This is also not a product built by people who stumbled across the problem. Our CEO Cindy van Niekerk has spent years at the intersection of identity, compliance, and RegTech and built Co.ID because the problem kept surfacing across the institutions she worked with. Before joining the team at Umazi, I was in retail property and watched startups fail leasing applications not because they weren't viable, but because their documents were not in order.

Founder Membership is free so there's no commitment required to find out if it is relevant.

On market definition, you are right that generic SME is too broad. But it is worth saying the problem is not exclusive to early stage businesses either. Established businesses hit the same friction at specific moments. Refinancing. A new supply chain. A director or PSC change that triggers re-verification across multiple counterparties. ECCTA is already requiring re-verification of millions of existing director records regardless of how long the business has been trading. The clearest fit is any business entering a new relationship or a regulatory moment where proving itself from scratch is the only option.

Thank you for the reply!

 

[Paul Kelly ICHYB]

I do see a potential use/need for this, however, frequency of use will be the driving factor.

You need to get the buy in of service providers who need this documentation e.g. financial services, G/government, etc to use the platform.

You then get the SME's to use the service as a convenience, however, how do you monetise it? The frequency of which I am asked wouldn't justify paying for a service. I would be interested as to what sort of SME you spoke to who would use it frequently?

 

[fisicx]

Any survey has methodology limitations. What we can say is 500 respondents, findings consistent with broader KYB data, and numbers that are hard to ignore. Some verification processes take up to 140 days. A new SME repeats KYB up to six times in its first six months. You are right that it is not a daily concern for most. But when it hits, a missed loan window or a delayed contract, the cost is real.

This again is where there is confusion.

Bob the builder is contracted to build a house. He already has accounts with most of the local suppliers, he has insurances, lines of credit and a bunch of contractor mates he can call.

Why would he need your services?

Anna runs a accountantcy business. Her clients are small businesses (mostly sole traders) who want their accounts done. She has all the tools necessary to file those accounts and send out invoices.

Why would she need your services?

You really need to tightly define your target client. I suspect in many cases small businesses don't have the issues you describe in your posts.

 

[Mark T Jones]

Appreciate you sharing this @Mark T Jones especially given your background.

Any survey has methodology limitations. What we can say is 500 respondents, findings consistent with broader KYB data, and numbers that are hard to ignore. Some verification processes take up to 140 days. A new SME repeats KYB up to six times in its first six months. You are right that it is not a daily concern for most. But when it hits, a missed loan window or a delayed contract, the cost is real.

This is also not a product built by people who stumbled across the problem. Our CEO Cindy van Niekerk has spent years at the intersection of identity, compliance, and RegTech and built Co.ID because the problem kept surfacing across the institutions she worked with. Before joining the team at Umazi, I was in retail property and watched startups fail leasing applications not because they weren't viable, but because their documents were not in order.

Founder Membership is free so there's no commitment required to find out if it is relevant.

On market definition, you are right that generic SME is too broad. But it is worth saying the problem is not exclusive to early stage businesses either. Established businesses hit the same friction at specific moments. Refinancing. A new supply chain. A director or PSC change that triggers re-verification across multiple counterparties. ECCTA is already requiring re-verification of millions of existing director records regardless of how long the business has been trading. The clearest fit is any business entering a new relationship or a regulatory moment where proving itself from scratch is the only option.

Thank you for the reply!

The problem with AI - apart from an abundance of words - is that it's currently loaded to say what you want to hear, which is why I wouldn't use it for market research (at least not without some serious human controls).

It's not great for forums either...

 

[MarcDV]

This again is where there is confusion.

Bob the builder is contracted to build a house. He already has accounts with most of the local suppliers, he has insurances, lines of credit and a bunch of contractor mates he can call.

Why would he need your services?

Anna runs a accountantcy business. Her clients are small businesses (mostly sole traders) who want their accounts done. She has all the tools necessary to file those accounts and send out invoices.

Why would she need your services?

You really need to tightly define your target client. I suspect in many cases small businesses don't have the issues you describe in your posts.

Can't disagree with you, i could've been more clear on this, rather than trying to make a case for everyone, though with some small additions to the product I do think it gets there.
Bob and Anna are not our primary targets. The businesses where this hits hardest are heavy on the compliance side - fintech, law, SME owners looking for funding/investment, accounting, compliance teams and so on.
That said, even Bob has moments where it becomes relevant, and a zero cost profile he can present, saving him some time, is valuable.

 

[MarcDV]

The problem with AI - apart from an abundance of words - is that it's currently loaded to say what you want to hear, which is why I wouldn't use it for market research (at least not without some serious human controls).

It's not great for forums either...

Fair point and I'll take that on chin. I do use AI to help structure my thinking - I can be all over the place at times. The experience behind it is genuine and I've seen a lot of KYB issues over the years.
Happy to share the whitepaper if you'd like to have a look.
Given your background advising and funding startups, have you seen them have verification issues with banks, partners, or similar?

 

[MarcDV]

I do see a potential use/need for this, however, frequency of use will be the driving factor.

You need to get the buy in of service providers who need this documentation e.g. financial services, G/government, etc to use the platform.

You then get the SME's to use the service as a convenience, however, how do you monetise it? The frequency of which I am asked wouldn't justify paying for a service. I would be interested as to what sort of SME you spoke to who would use it frequently?

Highest frequency users will be businesses in their first few years and compliance heavy sectors, law, fintech, accountancy. Spoke to SMEs in finance, professional services and tech. But everyone deals with KYB at some point or another.
For less compliance heavy businesses we need to drive frequency through additional features which we have on the roadmap.
Verifier buy in is super important. building this through a partner programme. Nov 2027 deadline for banks to accept wallet credentials helps, though there has been a lot of drama in the digital identity world so we will see.
Free to create and share at a base level. Paid tiers for AML, bank verification, and global identifiers like ISO, DUNS, IP Filings, etc.

 

[Paul Kelly ICHYB]

So, it is useful for the providers, not the clients.

Highest frequency users will be businesses in their first few years

Really? Outside of getting a bank account, merchant account and a service provider (accountant, solicitor etc), how many more times will a startup really have a need to use it?

Do you think something like the Government's One system could be a competitor?

 

[MarcDV]

So, it is useful for the providers, not the clients.


Really? Outside of getting a bank account, merchant account and a service provider (accountant, solicitor etc), how many more times will a startup really have a need to use it?

Do you think something like the Government's One system could be a competitor?

Every time a business enters a new formal relationship there is a verification moment; new supplier, distribution agreement, commercial lease, joint venture, new insurance provider, export relationship, engaging a lawyer or accountant, etc... KYB exists because trust between businesses that don't know eachother has to be established. Regulation is part of this (AML & FCA obligations) but commercial and contractual risk runs just as deep.
Co.ID aims to make that establishment portable rather than starting over every time.
Not sure if this is something you go through often?

The One system is interesting... it verifies the individual director or PSC, primarily for government services. It doesn't currently verify the business as an entity to private sector counterparties where Co.ID could fill that gap.

 

[Paul Kelly ICHYB]

Every time a business enters a new formal relationship

Incorrect.

The One system is interesting... it verifies the individual director or PSC, primarily for government services. It doesn't currently verify the business as an entity to private sector

But it could!

I am not saying that your system isn't any good or commercial, however, I think you over estimate it potential uses and needs.

 

[MarcDV]

Incorrect.

I might've overclaimed. More accurate to say that a KYB is mandatory for regulated industries, and best practice for everyone else when meaningful credit, legal or commercial risk is involved.

But it could!

I am not saying that your system isn't any good or commercial, however, I think you over estimate it potential uses and needs.

Yes, it could and it would be naive to dismiss that. Something to watch. For now the gap is real

 

[fisicx]

Ah. So this tool is really aimed at regulated businesses. For everyone else far less useful. Spoke to my wife (business insurance) and they have a whole department doing compliance.

Maybe you need to change the focus of the website.

 

[MarcDV]

Ah. So this tool is really aimed at regulated businesses. For everyone else far less useful. Spoke to my wife (business insurance) and they have a whole department doing compliance.

Maybe you need to change the focus of the website.

Regulated businesses feel it most right now. But think about it this way. The more businesses that hold a credential like this, the easier it becomes for any business to trust a new counterparty quickly. Your wife's compliance team spends time verifying businesses before so they can be insured. If those businesses arrived with a Co.ID or similar in place, that process shrinks a lot. The business on the other side benefits too, no back and forth or chasing docs.
This is big picture thinking, but it starts with regulated industries because that is where the mandate is today. As more businesses join, the foundations of a trust ecosystem start to form (big thinking).

You are right on the website. Thank you

 

[fisicx]

It wouldn’t really help my wife. They have a compliance platform that automates much of the process. All the things your tool does would be nugatory.

I think you will find many regulated industries already have systems in place. Your tool would be useful if it feeds data to existing platforms rather than being standalone.

There is a lot of money to be made being an aggregator. An example being rightmove. They have made local estate agent websites almost redundant.

 

[MarcDV]

It wouldn’t really help my wife. They have a compliance platform that automates much of the process. All the things your tool does would be nugatory.

I think you will find many regulated industries already have systems in place. Your tool would be useful if it feeds data to existing platforms rather than being standalone.

There is a lot of money to be made being an aggregator. An example being rightmove. They have made local estate agent websites almost redundant.

We are aware of that and the integration question is one we think about a lot. We're actively working on that.
Great analogy with Rightmove!

 

[fisicx]

Maybe rethink the website. Rather than focussing on the business owner keeping all their documents in a portfolio, change the emphasis to automating and speeding up applications and verification.

An example being insurance, I’m on the brokers website and your tool fills in the form and uploads the documents. I checks it’s all correct and off we go.

Sell the sizzle not the sausage. People don’t want co.id. They want automation, verification and simplification. Sell the benefits not the product.

 

[Paul Kelly ICHYB]

I think you have to start giving specific business cases, not industry wide.

Saying 'insurance companies' when many probably already have a system negates your pitch.

Saying 'Fred, an independent car hire business uses it....." gives you more credibility a proof of concept.

The more I think about this, I think that this has to be a provider led project i.e. if providers offer this as a route to an easy life, they will promote it more than you promoting direct to clients.

BTW, is Co.ID an industry standard?

BTW2 - just looked at your website. I think you need to focus more on the benefits to your two target markets, not just chuck everything together on one page.

 

[MarcDV]

I think you have to start giving specific business cases, not industry wide.

Saying 'insurance companies' when many probably already have a system negates your pitch.

Saying 'Fred, an independent car hire business uses it....." gives you more credibility a proof of concept.

The more I think about this, I think that this has to be a provider led project i.e. if providers offer this as a route to an easy life, they will promote it more than you promoting direct to clients.

BTW, is Co.ID an industry standard?

BTW2 - just looked at your website. I think you need to focus more on the benefits to your two target markets, not just chuck everything together on one page.

You're right that broad targeting often gets overlooked. We are early stage so POC cases are being built and those are exactly the kind of stories we need.
The provider led side is something we're building towards - partners and API programme.
Regarding the industry standard, Co.ID is aligned with the UK Digital Identity and Attributes Trust Framework with secure verifications and audit trails. Umazi is also a member of the CFIT Digital ID coalition working toward a common framework for digital business ID in the UK.
I get your point on the website, thank you.
Would love for you to check out a demo Co.ID profile and have a go at creating one yourself. We are still building this, but the fundamentals are there. I can't share a link here, but will see if I can send one privately

 

[fisicx]

Have you created a profile for your own company? If so can you show it as a demo (with appropriate redactions).