Where do you focus your PPC efforts?

[Benjamin Sherwin]

I run a lot of PPC campaigns on Facebook and AdWords for clients and I'm interested to see where UKBF members stand with regards to your own PPC campaigns. What platforms are your using? Are you finding that you're getting the results you want? How much are you spending and are you getting the desired ROI?

I'm keen to open up a conversation to see where you're all at and what you're currently experiencing in your PPC efforts.

 

[Marek Skoczylas]

The most common fail with Adwords is that beginner users do not track display keywords history.

You can setup keyword "translation agency London" without [ ], and your ads will be display also with "free translator" or "translation forum " keywords for example. But both of them won't bring you money in 99,9%.

All you need to do is track your history, and delete useless keywords or extensions.

Sound silly for experienced users, but many beginners put some most intuitive keywords into Adwords account, and they think this is all they need to do.

 

[Nochexman]

Interesting question, Benjamin. It might be helpful if you could publish some benchmark statistics from your own experience to see how well are doing relative to you and whether we could be doing it better.

 

[WeCompareMD]

I'm actually starting out my campaigns as we speak for my new website. However, before I have pressed ahead with this I have came across a number of issues and I now feel I'm up to my neck in quick sand. Especially with close to 5'000 products.