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What are the biggest mistakes online businesses make?

Discussion in 'General Business Forum' started by Junis, Sep 15, 2018 at 1:18 PM.

  1. Junis

    Junis UKBF Newcomer Free Member

    27 1
    What mistakes do online websites make that cause the owner to lose hope and eventually stop investing in it anymore?
     
    Posted: Sep 15, 2018 at 1:18 PM By: Junis Member since: Sep 10, 2018
    #1
  2. Scalloway

    Scalloway UKBF Legend Free Member

    13,678 2,941
    Failure to market.
     
    Posted: Sep 15, 2018 at 2:44 PM By: Scalloway Member since: Jun 6, 2010
    #2
  3. Junis

    Junis UKBF Newcomer Free Member

    27 1
    Bit short answer, isn't? How about:
    * slow website access
    * lack of uniqueness
    * solving an unimportant problem
     
    Posted: Sep 15, 2018 at 2:47 PM By: Junis Member since: Sep 10, 2018
    #3
  4. JEREMY HAWKE

    JEREMY HAWKE UKBF Legend Full Member

    3,348 1,074
    Going on holiday
     
    Posted: Sep 15, 2018 at 2:59 PM By: JEREMY HAWKE Member since: Mar 4, 2008
    #4
  5. Socio South West

    Socio South West UKBF Enthusiast Free Member

    741 183
    From your previous post @Junis :
    * slow website access - More often the problem in the countryside and elsewhere beyond the reach of superfast fibre is that the geeks that build the sites make them too complex and overloaded with large images and complex scripts that by definition make them slow to load on a slow connection.... A high percentage of the target customer base will not have the latest highest powered connection.
    * lack of uniqueness - So you make up for that with competitive pricing and superior customer service giving you the edge over your competitors
    * solving an unimportant problem Any problem is important - Attention to detail is what will help you win orders and business: What you have to bear in mind is the COST of solving these problems: The internet model by definition has low fixed costs which translate into low end user prices - the percentage of total cost in solving a particular problem can therefore look disproportionate.
     
    Posted: Sep 15, 2018 at 3:22 PM By: Socio South West Member since: Mar 24, 2013
    #5
  6. Junis

    Junis UKBF Newcomer Free Member

    27 1
    Wow, funny................not.
     
    Posted: Sep 15, 2018 at 3:29 PM By: Junis Member since: Sep 10, 2018
    #6
  7. Mr D

    Mr D UKBF Legend Free Member

    9,032 912
    Must say I've not come across any of those.

    Unimportant to you may be very important to the person solving it. Though you can both agree it is a problem.
     
    Posted: Sep 15, 2018 at 3:31 PM By: Mr D Member since: Feb 12, 2017
    #7
  8. Mr D

    Mr D UKBF Legend Free Member

    9,032 912

    Agreed.

    Some appear to have watched Field Of Dreams. If you build it they will come.
    May be a million new websites added to the however many already existing websites. How to get people viewing that one and how to get them buying while they are there.

    Sadly the marketing appears to be missed out by some. I'll just use facebook they say. A hundred friends see it and are not interested.
     
    Posted: Sep 15, 2018 at 3:34 PM By: Mr D Member since: Feb 12, 2017
    #8
  9. Mark T Jones

    Mark T Jones UKBF Enthusiast Free Member

    2,032 539
    I’d say the biggest single mistake novices make is in assuming that’online’ somehow circumvents the basic rules of marketing - they assume if they build s pretty site people will come to it.
     
    Posted: Sep 15, 2018 at 3:50 PM By: Mark T Jones Member since: Nov 4, 2015
    #9
  10. mhall

    mhall UKBF Ace Free Member

    2,519 1,119
    a) Believing that the internet is the b all and end all.
    b) Not understanding that you are in competition with BILLIONS of other pages.
    c) Not understanding the Distance Selling Regulations,
    d) Not having a legal website with all required information on.
    e) Creating fake reviews,
    f) Believing people are only buying on price.
    g) Believing people who say all you need is SEO
    h) Giving too much margin away to the likes of Amazon
    i) Having a poor payment provider
     
    Posted: Sep 15, 2018 at 8:38 PM By: mhall Member since: Sep 8, 2009
    #10
  11. fisicx

    fisicx It's Major Clanger! Staff Member

    29,067 8,577
    As already suggested: marketing is where is goes wrong for many. They underestimate the time and cost and think that all they need to do is post on Facebook.
    Nope. None of these. With the right marketing people will forgive these three and just about anything else.
     
    Posted: Sep 15, 2018 at 10:35 PM By: fisicx Member since: Sep 12, 2006
    #11
  12. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    4,642 1,306
    The biggest mistake that many online businesses make is setting up in the first place and trying to fill a niche that isn't there in an already crowded market place
     
    Posted: Sep 16, 2018 at 6:59 AM By: Ian J Member since: Nov 6, 2004
    #12
  13. Clinton

    Clinton UKBF Big Shot Full Member

    3,366 1,102
    I'm surprised how many people have said "marketing". I know numerous internet business that have become very successful without the owner doing any marketing.

    Marketing is highly overrated, IMO.

    The more useless your product or service the more you have to pay on marketing. As @fisicx says, most underestimate the cost of marketing - which means their own opinion of how fantastic their product is (and how little marketing it needs) is skewed. Their product is a lot more towards the crap end and therefore needs a lot more marketing.

    My advice: improve your offering and throw less away on marketing!


    I'd go with @Ian J - it's getting into the wrong market that is behind most failures. Closely related: getting into something you know nothing about, implementing a crap idea that you thought was the dog's b*llocks and which really wasn't, "following your dream", not knowing the first thing about how you are going to make money etc etc. It's PEBKAC.

    Added: When I make posts like this on marketing, all kinds of marketers come out of the woodwork to protest loudly. Please yourself, but I'm not changing my mind and can't be bothered arguing with you.
     
    Posted: Sep 16, 2018 at 7:47 AM By: Clinton Member since: Jan 17, 2010
    #13
  14. fisicx

    fisicx It's Major Clanger! Staff Member

    29,067 8,577
    I agree. Because part of marketing is doing your research to find out if your idea is viable.
     
    Posted: Sep 16, 2018 at 8:58 AM By: fisicx Member since: Sep 12, 2006
    #14
  15. Mark T Jones

    Mark T Jones UKBF Enthusiast Free Member

    2,032 539
    RBH I think you’re confusing marketing with promotion.
     
    Posted: Sep 16, 2018 at 10:02 AM By: Mark T Jones Member since: Nov 4, 2015
    #15
  16. Clinton

    Clinton UKBF Big Shot Full Member

    3,366 1,102
    No confusion here, I chose my words carefully. ;)

    Create a good enough product and the public will do the rest, your product will go viral, you'll get floods of orders. You don't need to do anything.

    Marketing is the price you pay for having a rubbish product. ;)

    So work on the product, not on what all those marketing people are telling you (especially when they try to redefine what marketing is really about and widen it to include everything and the kitchen sink).
     
    Posted: Sep 16, 2018 at 10:08 AM By: Clinton Member since: Jan 17, 2010
    #16
  17. Mark T Jones

    Mark T Jones UKBF Enthusiast Free Member

    2,032 539
    Ah. But having the right product is also the reward of your marketing.
     
    Posted: Sep 16, 2018 at 10:13 AM By: Mark T Jones Member since: Nov 4, 2015
    #17
  18. Mr D

    Mr D UKBF Legend Free Member

    9,032 912
    Indeed.
    Does the ultimate in a product get released to market now? Or does version 1.0 get released now and a later version becomes the 'right' product to have based on improvements?

    Anyone who has designed things should recognise that the first version and the final version can be different based on …. among other things …. marketing.
     
    Posted: Sep 16, 2018 at 10:27 AM By: Mr D Member since: Feb 12, 2017
    #18
  19. Clinton

    Clinton UKBF Big Shot Full Member

    3,366 1,102
    Not necessarily.

    You can have a great product without doing any market research.

    What is it some people claim Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.”

    Oxford Dictionary: "The action or business of promoting and selling products or services, including market research and advertising"

    Anyway, enjoy your Sunday, folk. I've got plans for the day. Enjoy whatever opinion you have of marketing. All the best.
     
    Posted: Sep 16, 2018 at 10:30 AM By: Clinton Member since: Jan 17, 2010
    #19
  20. Mr D

    Mr D UKBF Legend Free Member

    9,032 912

    I've driven several Ford cars. I'd have opted for faster horses too.
     
    Posted: Sep 16, 2018 at 10:31 AM By: Mr D Member since: Feb 12, 2017
    #20