Website reviews or Google reviews

[AM2021]

What is better, getting product website reviews on your e-commerce store or getting Google places reviews? Or both?
Thanks

 

[Nuimage]

The more reviews, the better! Product reviews on your website can help to build trust and encourage customers to convert. Google reviews can improve your local search ranking and attract more local customers. Using both can help to increase your visibility, credibility, and sales.

 

[Paul Kelly ICHYB]

Get them on Google and add them to your site?

 

[Paul Carmen]

Usually both, this is the fundamental lack of understanding most people (even web, SEO and ecommerce people) have with reviews in general.

This should form part of your marketing strategy; e.g. what are you generating reviews for and where will customers see them?

Pretty much all reviews can be shown on your website, regardless of review source. There are tools / plugins / JavaScript widgets for most review platforms to show reviews on your website. We've built a tool that can display reviews from well over a 100 review sources on WordPress websites.

You are able to show reviews in Google/Bing Ads and organic search too, which often improves clicks and organic ranking. This is where understanding how reviews, search results and advertising work determines your marketing/review plan.

You may well need a mixture of brand (Google Business Profile) and product/service reviews too, this means using more than one platform usually, as people look on Google Maps/Business listings and at organic and/or paid results.

This can be quite complex, it's too long for a forum post, but we've explained it here: https://insiteweb.co.uk/review-generation-strategies/. Feel free to get in touch if you need any help, as it's a service we provide, and we can usually get you better costs than the big players for generating reviews at scale.

 

[UKSBD]

Something to bear in mind if you intend advertising on Google.

Things like Local Service ads use the reviews from your places listing, they will soon (if not already) be switching off the way of asking for reviews via the ad and only using the Google Places review system.

 

[antropy]

What is better, getting product website reviews on your e-commerce store or getting Google places reviews? Or both?

Give us some context; who are you? What do you sell? What's your website?

Paul.

 

[YasmeenLondon]

As others have suggested, do both.

Google make collecting reviews very easy, you send a link to your customers and they follow the on-screen instructions, the more positive Google reviews the better for your Google Business Listing and SEO.

You then add those reviews to your website (either automatically or manually, I prefer the manual route). But where you add them to the website is also very important, I prefer to back any claims I make with testimonials, so if I make a claim I am very customer service focused, I back it up with testimonials that highlights this claim.

 

[fisicx]

Google make collecting reviews very easy, you send a link to your customers and they follow the on-screen instructions

Only if logged in to their Google account. Many don’t have a Google account. I do but only on one PC. Certainly not on my phone which is the device many use to access emails.