Website check - peacecloud.co.uk
- Thread starter Peacecloud Ltd
- Start date
The thread you're referring to was for me to gauge the presence of marketing professionals on here. By restating that "we're not all here to self-promote" you keep missing the point I made in that thread.I find it amusing that back in November, you started a thread which was asking why there wasn't more self-promotion on forums like this. It was explained to you, that we're not all here to self-promote. Some of us are just here to offer advice in whatever capacity we can.
And yet, you thought it important to come into this thread and 'warn' the OP that the advice being offered was somehow self-promotion.
Or was it really just a free plug?
In this thread, I am merely pointing out to OP that not all reviews he gets may be impartial.
What's so hard to understand about that?
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Not sure I understand. How can pointing out there are no calls to action be anything other than impartial. It's a statement made using many years of experience and backed up with evidence from many other developers, designers and marketeers. If I removed my signature and all links from my profile so you didn't know what I do for a living would you consider my advice any differently?
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I think you thought you were being clever. Probably better just to offer advice on a thread asking for advice.
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The Peacecloud link is redirected to an it training site with a square space template.
Nothing wrong with template sites for looks just makes it harder to rank as you are competing against faster hand coded sites.
The idea of the hero text being large is its easy to read and affirm the content.
Your opening text is small and instantly bypassed to the larger text below which starts with why not?
Nothing wrong with template sites for looks just makes it harder to rank as you are competing against faster hand coded sites.
The idea of the hero text being large is its easy to read and affirm the content.
Your opening text is small and instantly bypassed to the larger text below which starts with why not?
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But you don't even need a hero image. The only reason anyone will ever be on the site is because they want training. Which means the only thing you need to show on the homepage are the courses. The introductory guff is just... guff.
@Peacecloud Ltd is fiddling with the site and not fixing the fundamental issues. If nothing else, each course needs it's own page. These can then be categorised and shown as a grid on the homepage.
Try and find the courses for Clinics. People will give up long before they get to the course. (Hint: right at the very bottom of a looooong scroll).
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All of which did nothing to try and promote their services and who are the most likely to give an honest opinion.
Your point is null and void, I only pop on when I have a few minutes and never pitch for work as I am booked up 2-3 months in advance. He asked a question and I answered it, even it wasn't the response he wanted.
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@Peacecloud Ltd. Maybe it's the hippy in me, but I'm digging your company name. With your course website, I think it's a good start in terms of getting your course website out there, however it needs a lot of work.
Here's what I noticed and asked myself:
1. Where is your logo?
2. It's difficult to read in places because of the background. The style reminds me of websites from the 90s, which is not a great start. Also, the image reminds me of a video game or the film The Matrix.
3. The navigation bar is also unreadable and not accessible. Links hovered on should be different.
4. The title to image ratio looks odd.
5. I'm not exactly sure why I should take any courses. There's not enough information about it to know.
6. Good piece of information on the course passes page, but I don't know how it would all work if I signed up. I've already lost interest.
7. Do I qualify as the right person to take a course? That needs to be addressed on the website.
8. Where's the footer?
These are my initial thoughts. Hope it helps!
Here's what I noticed and asked myself:
1. Where is your logo?
2. It's difficult to read in places because of the background. The style reminds me of websites from the 90s, which is not a great start. Also, the image reminds me of a video game or the film The Matrix.
3. The navigation bar is also unreadable and not accessible. Links hovered on should be different.
4. The title to image ratio looks odd.
5. I'm not exactly sure why I should take any courses. There's not enough information about it to know.
6. Good piece of information on the course passes page, but I don't know how it would all work if I signed up. I've already lost interest.
7. Do I qualify as the right person to take a course? That needs to be addressed on the website.
8. Where's the footer?
These are my initial thoughts. Hope it helps!
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@Peacecloud Ltd that's a big improvement! I can't help but think that your website needs a splash of colour. Based on your logo, what about blue? It'd help certain sections of your website stand out. With the logo itself, I think it would be better to move away from an image and create a graphic version of it.
With the updates you've made, it's much easier to read now and flows better, but I think you could add more value for your audience... what are the benefits of learning with you? I can see there's access to industry specialists that offer real world knowledge, but what else? I don't really know!
The multi-course passes is a nice little feature there. Perhaps a little more detail can be added on the homepage, and on the multi-course page itself, every course/pass can have a clearer description with a drop-down menu or boxes for everything included. There's a lot of scrolling for your audience... just thinking, will they read that all?
I also think adding some personal touches to your site, like adding cloud graphics here and there would fit well. And as an expert in the area, I think a blog or a dedicated page to IT insights would also be perfect for adding more authority to your site.
With the updates you've made, it's much easier to read now and flows better, but I think you could add more value for your audience... what are the benefits of learning with you? I can see there's access to industry specialists that offer real world knowledge, but what else? I don't really know!
The multi-course passes is a nice little feature there. Perhaps a little more detail can be added on the homepage, and on the multi-course page itself, every course/pass can have a clearer description with a drop-down menu or boxes for everything included. There's a lot of scrolling for your audience... just thinking, will they read that all?
I also think adding some personal touches to your site, like adding cloud graphics here and there would fit well. And as an expert in the area, I think a blog or a dedicated page to IT insights would also be perfect for adding more authority to your site.
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Is there a reason for this? Part of successful marketing is trust. A phone number adds trust. It suggests you are contactable is someone has a question about something in one of your videos or they want to check on suitability.
There are also legal implications but the key is using contact details to build trust.
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Some brief thoughts about the homepage which I don't think are dupes
1) Check out the mobile site - what do your stats tell you about mobile v desktop users. The mobile layout needs work.
2) On mobile your hamburger menu only has two lines - it should be three and research has often shown that putting the word 'menu' under it helps with recognition
3) Too much vertical space making people scroll more
4) You told use to go to peacecloud.co.uk and we end up at ITsecuritycoursesonline.com This could cause some people to wonder if the site has been hijacked. Ideally just use a single url, or something like ITsecuritycoursesonline.com powered by Peacecloud, but then people will want to know what these two things are and how they relate. As has been stated above, trust matters.
5) You need an 'our courses' heading for the section with five images and links
6) In all of those five images and text, the only content that matters is the wording of the courses on the buttons e.g. ''Multi course passes' 'Cyber security' 'Insider' etc. This content is buried in images that bear no relation to the course, and are behind 'click here for...', which you don't need on a button. You'd be better off, even if less pretty, just with a sub-head of the course name, a brief sentence or two to explain what it is, and a small button to go there. It will communicate and incentivise better (I don't know what an Insider course is and if you don't explain it here then I'm not bothered to click to find out, even if I'm not in the market. I've done a lot of research where people just don't click on links they don't understand).
Well done for making the changes in response to the feedback.
1) Check out the mobile site - what do your stats tell you about mobile v desktop users. The mobile layout needs work.
2) On mobile your hamburger menu only has two lines - it should be three and research has often shown that putting the word 'menu' under it helps with recognition
3) Too much vertical space making people scroll more
4) You told use to go to peacecloud.co.uk and we end up at ITsecuritycoursesonline.com This could cause some people to wonder if the site has been hijacked. Ideally just use a single url, or something like ITsecuritycoursesonline.com powered by Peacecloud, but then people will want to know what these two things are and how they relate. As has been stated above, trust matters.
5) You need an 'our courses' heading for the section with five images and links
6) In all of those five images and text, the only content that matters is the wording of the courses on the buttons e.g. ''Multi course passes' 'Cyber security' 'Insider' etc. This content is buried in images that bear no relation to the course, and are behind 'click here for...', which you don't need on a button. You'd be better off, even if less pretty, just with a sub-head of the course name, a brief sentence or two to explain what it is, and a small button to go there. It will communicate and incentivise better (I don't know what an Insider course is and if you don't explain it here then I'm not bothered to click to find out, even if I'm not in the market. I've done a lot of research where people just don't click on links they don't understand).
Well done for making the changes in response to the feedback.
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As far as I'm aware (but I'm happy to be corrected if I'm wrong), there's no legal requirement to have a phone number on your website. The legal requirements are a physical address (not a PO Box), company registration number (if you're a limited company), and VAT number (if you have one). Obviously, it makes sense to have a phone number on there too, people might want to phone up with questions as opposed to waiting for an email reply.
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Looking at this page:
www.itsecuritycoursesonline.com
The area beneath the menu bar takes up far too much space. You would be far better off with just the title and a short description.
What is the Cyber Security Pass? It's not a menu item and there is no link
The main content is too wide. Shorter lines of text are much easier to read/scan.
The text is tiring to read on the coloured background. A white background aids readability (and accessibility).
The font size should be a little bigger. 14px is the recommended minimum.
To access the course I need to sign up and create an account. You will convert far more if you just let me pay. You can get me to sign up later.
The sign up form says I will get email but can unsubscribe. This may be illegal. You have to include an opt in for marketing emails. BUt you do have a privacy policy so that's good.
Each course need to be on it's own page. And ideally you have a search function so I can find courses.
Is it an actual course or is it just a video? It's not clear from the description. Do the course have some sort of certificate or accreditation?
IT Security Courses Online - Fast Learning of New Skills | ITSecurityCoursesOnline.com - Cyber Security Training Courses
www.itsecuritycoursesonline.com
The area beneath the menu bar takes up far too much space. You would be far better off with just the title and a short description.
What is the Cyber Security Pass? It's not a menu item and there is no link
The main content is too wide. Shorter lines of text are much easier to read/scan.
The text is tiring to read on the coloured background. A white background aids readability (and accessibility).
The font size should be a little bigger. 14px is the recommended minimum.
To access the course I need to sign up and create an account. You will convert far more if you just let me pay. You can get me to sign up later.
The sign up form says I will get email but can unsubscribe. This may be illegal. You have to include an opt in for marketing emails. BUt you do have a privacy policy so that's good.
Each course need to be on it's own page. And ideally you have a search function so I can find courses.
Is it an actual course or is it just a video? It's not clear from the description. Do the course have some sort of certificate or accreditation?
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Oh god definitely! If a website doesn't have a phone number, I won't touch it with a barge pole, and I suspect many others will feel the sameYou are correct:
But it makes good business sense to have a number.
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I think the consensus on minimum font size is more 16 these days. Personally I find 14 a bit small.
The point about let me pay first is well made, as you are allowed to send emails to people you have sold something to without positive consent, although you do need to have provided them with a method of opting out when paying. That escape clause doesn't apply if someone is just creating an account.
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I'm still a bit confused by the multi courses
The infinity appears to include 80% of the multi courses but not all of them. do you not need to do the missing ones if doing the infinity pass?
Is there a pass which provides everything and is ordered in a way so you just start at the begining and work through without having to jump from one course to the other?
The infinity appears to include 80% of the multi courses but not all of them. do you not need to do the missing ones if doing the infinity pass?
Is there a pass which provides everything and is ordered in a way so you just start at the begining and work through without having to jump from one course to the other?
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- Original Poster
- #74
I had originally intended for the Infinity pass to be for the whole site, however there is a limitation on Squarespace that only allows for access to 10 courses per product (I may at some point move the site somewhere else). Each course is designed to be independent of the other ones, however I could look into packaging some of them in this way.
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I like the update you've made to the homepage with the product course details and call to action to sign up @Peacecloud Ltd. You're giving the website visitor a path to follow. I like that you're adding more information to your website, just be cautious on how the user experience and design aspects. For instance, the navigation bar has way too much information. Could you have a training course page with the specific training courses underneath the parent page? Good process though, you're doing well.
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