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but why is Watertones are not trustful service? Are you experiencing some thing wrong from them?
We won't drown because we care about our customers and have ethics and morals when it comes to suppliers.
These myths are fantastic. We get all the new internet retailers telling High Street retailers they "should be on the internet as well, you will die otherwise". Who do you think were the first independent retailers on the internet? It wasn't Frank Spencer in his bedroom (although now often it is), it was the B&M retailers already selling and using the internet to sell back in the late 90's when it was all new and sparkly.
However, very many High Street retailers have seen a massive decline in internet sales over the past three to five years due to massive competition from the big boys and have ditched it (or not expand it further) to concentrate on where the real and sustainable money is for the independent retailer - the High Street.
Once again High Street leading the way, internet following.
Now don't go quoting Amazon, Play, Pixmania etc. I'm talking independent internet and independent High Street.
So to summarise I would guess Bricks and Mortar have at least a five year head start out of this recession compared to internet retailers.
Don't get me wrong, I don't think it is easy to do what I suggested but if you're selling a product in a high street I don't see why selling a product online will not potentially increase your turnover, given the relatively low cost of running a e-commerce site compared to the rent on a high street store.
Of course there are various factors involved, as there are in anything, but if you find you cannot compete with the big boys from your store then it is unlikely that you will compete from your internet presence. On the other hand if your store does well then your internet sales should also do well as you are clearly selling a product that appeals to people enough that they will buy from you rather than elsewhere (or may not be able to get elsewhere).
No, quite the opposite. If my suppliers or their agents of any service, shop fitting, telephones, tills etc, buy any of the products I sell without at least giving me the chance to serve them, I don't do business with them again. If you don't support the customers you are selling to why should they buy from you?
We recently gave a shopfitter £7,000 worth of work. On the day he was due to start the work, his wife came in to the shop and liked a product we were selling for £65 but said she would buy from Boundary Mills as it was £8 cheaper. My Hubby sacked the shopfitter on the spot who was amazed that we were insulted. He really couldn't understand "all the fuss". All attempts by hubby to explain that he was insulted that we were fine to take £7k off but not good enough to buy from washed over him completely.
Most annoying of all was that I was about to give her staff discount which meant she would have saved anyway !
I know that almost all of our suppliers will be coming to me for their Christmas presents, especially the men. They know I will look after them and it helps the whole relationship.
Not crazy at all, we found another shopfitter in three days who has now had five seperate jobs from us and yes, he buys from us. Ironically he had bought from us before we hired him as well.
The original shopfitter got a job with someone else about 12 months later and closed his business, moaning that people didn't support him and that business was crap. I don't feel the slightest tinge of guilt - he was acting very much like the butcher in your example.
What goes around comes around.
If you would like to order a book DO NOT use WATERSTONES.
Sorry Sir, you've totally missed my point. Want to make that sound friendly not hostile so have a![]()