Trying to creatively find new clients for my Video/Photo Agency!

[Elliott Smart]

I'm trying to find new and creative ways to find clients for my creative agency. SEO, Content Marketing, Cold Outreach, Referrals, LinkedIn etc are avenues that I have tried. It would be good to get some advice on where to go from here!

 

[Shopclicks]

I'm trying to find new and creative ways to find clients for my creative agency. SEO, Content Marketing, Cold Outreach, Referrals, LinkedIn etc are avenues that I have tried. It would be good to get some advice on where to go from here!

What's working for you now? How do the majority of your clients find you?

 

[fisicx]

Hi @Elliott Smart and welcome to UKBF.

What happened to all the methods you have tried?

Did they all fail?

Do those visitors you do get, how many convert?

Worth noting that even with a search for your company name your website isn’t visible. That might be a hint as to where things are going wrong.

 

[Mark T Jones]

The universal 'marketing' question - 'what is the best way to market my business?'

The answer always begins with 2 key questions

1. Who us your ideal target customer?

2. What will compel them to buy from you?

The order of those questions may be reversed - your USP might define your customer.

If you give enough thought to those, your promotional media will become obvious

 

[Paul Kelly ICHYB]

No mention of networking or testimonials!

 

[Paul FilmMaker]

I have a video production business and to find new customers... I make videos. I literally do just that, post them and new customers come to me. I mean, I have a video production agency so hopefully I'm good at making vids...

 

[ethical PR]

I'm trying to find new and creative ways to find clients for my creative agency. SEO, Content Marketing, Cold Outreach, Referrals, LinkedIn etc are avenues that I have tried. It would be good to get some advice on where to go from here!

Why aren't you using your videos and photos to sell your services to those who have identified as your target customers?
Invest in market research, a marketing plan and budget to help you identify relevant channels to use and the best tactics to use to reach your target market.

 

[Frimley111R]

No mention of networking or testimonials!

Networking is just too slow and laborious and testimonials support marketing but no more than that.

 

[Frimley111R]

Your site is nice but maybe add some case studies in. Its a bit wishy-washy in terms of what you do/get.

Perhaps try product packages for company events, drone footage, vlogs, etc.

What do your clients want in terms of video? Presumably the above plus...

Also, what impact does it have on their marketing/promo? Are there any results you can talk about share?

 

[VilandreFo]

One powerful approach is forming strategic partnerships. Rather than pitching clients directly, consider partnering with businesses that already serve your ideal clients. This could be dev agencies that need branding or UI/UX help, consultants who work with startups needing marketing polish, or even print shops and media buyers who regularly work with businesses in need of creative support. These partnerships can be informal or incentive-based, and they often lead to steady referrals.


Another direction is embedding yourself in specific industries or communities, especially online ones. Generic networking can only get you so far, but becoming known in a niche—like fintech, healthtech, DTC brands, or even government orgs—opens doors. You can sponsor niche newsletters, join Slack or Discord groups, or host a roundtable conversation for marketers and founders in that space. Position yourself as a specialist and people will seek you out.