Tik Tok Shop

[ash799]

Hi
Been hearing the Tik Tok shop is the next big thing for e-commerce selling.
Anyone have any experience regarding tik tok shop? And wether the hype is real?

 

[fisicx]

How much stuff have you brought off tik tok?

 

[ash799]

How much stuff have you brought off tik tok?

A few things but my go to is still Amazon, I’m being told the younger Gen Z is gravitating more towards tik tok shop, and for sellers the ease of opening a sellers account on tiktok is a LOT more simpler than amazon

 

[BusterBloodvessel]

In my opinion and experience, yes. I think TikTok shop is genius in how they have tapped into the instant gratification era. Tiktok itself is all about being interested within a split second, or moving on to the next content. Instant gratification then move on. And the shop trades on that. I personally am a big sweet fan - i don’t eat crisps or chocolate but could eat my own body weight in haribo! I saw an advert for a big pack of sweets that looked just my type. In literally 2 taps on the screen and no more than 10 seconds I’d ordered and paid for them. I didn’t even give myself time to think! Had i had to redirect to a website, add them to basket, create an account, enter my card details etc…. Then in all honesty I’d probably have stopped and said “come on, you don’t need to spend £15 on 1kg of sweets”.

One of our customers is selling on there and selling thousands of some items. It’s all linked To influencers and other creators reposting the product and making videos linking back to the original shop post. Admittedly they say some things take off and fly and others don’t. TikTok are also investing heavily in client acquisition and subsidising purchases - they have some items they are selling for £12.99 and receiving £20 from TikTok!

I am not sure it is a platform where people will go specifically to search for an item like you would on Amazon - at least not yet. I wouldn’t imagine you can list all your items on there and just expect to sell them. But as a platform to grab people on an impulse buy supported by the right content then it’s absolutely worth looking into.

 

[Mark T Jones]

A few things but my go to is still Amazon, I’m being told the younger Gen Z is gravitating more towards tik tok shop, and for sellers the ease of opening a sellers account on tiktok is a LOT more simpler than amazon

Definitely think about what @BusterBloodvessel has written.

As a broad point, retail (online or otherwise) isn't about joining the stampede to the 'next big thing', it's about being where your customers are.

Are your customers on TikTok?
Are you an impulse purchase?

 

[fisicx]

A few things but my go to is still Amazon, I’m being told the younger Gen Z is gravitating more towards tik tok shop, and for sellers the ease of opening a sellers account on tiktok is a LOT more simpler than amazon

It all depends on what you are selling and to whom. As @BusterBloodvessel suggested, it's ideal for impulse buys but less so if you need a tins of baked beans.

and of course with TikToc you need to be seen to be able to sell. I nobody sees your videos then you aren't going to sell anything.

 

[ash799]

Thanks guys, food for thought, I’m selling ladies clothing and there seems a be a decent market for that on TikTok, it’s quite genius how TikTok have been able to monopolise on the e-commerce and using content creators to push sales for a commission, busterbloodvessel is spot on with the impulse buying and a spot on analysis
Thank you everyone