L
Lee Jones Jnr
Sarah.
First off I make no bones about having had a failed business, (It's quite well documented on here), but having read this extensive conversation (very lucky to have the input and opinion of so many people btw), I think I would offer some fairly simple summary advice.
Firstly, the indisputable first step is research and planning. Your heart will say "forget that", or "yeah just skim over it", because it will be thinking more on ego, cosey coffee shop, friends coming in and saying "hi" over a coffee etc etc!
So, if it works on paper then its down to quality and service.
Service. This to me is arguably the most important commodity you will be trading in your shop. Everyone reading this post will be able to recall a bad level of service they have received in a food outlet at some point, and in order of priority the things I expect are:
* Fast acknowledgement of me as a customer
* Warm, friendly nature
* Cleanliness and hygiene
* Remember me from last time - make it feel personal like "wow, she asked how my holiday was - I don't get that in Starbucks).
Stamp on any staff that A) Stand around, B) Chat to each other endlessly C) Neglect to keep the place clean at all times.
Some people on here have suggested that there are too many coffee shops on the high street. The question is I think are there too many GREAT coffee shops on the highstreet?
There's nothing wrong in entering a saturated market. Just take a product everyone else is selling, and sell it BETTER.
To me, going to have a coffee is about. A place of refuse, un-hurried and uninterupted. I want to to feel like (in a way) a social / leisure activity, rather than just for the coffee.
Also, make it feel like something different, - like it would be cool to be associated with your shop because its stylish, / chic / whatever.
I'm rambling now, but follow your dreams - I've had a failed business, but I'd still go back into starting another one - It's in your blood and once you have that you can't shake it off!
Hope this helps a little
M
A place of refuse? That's a dustbin isn't it?
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