Target Audience Questionaire/Survey Platform

[Mani_SB]

Hello All,

I am looking to put out my target audience questionnaire which will help me understand my brand target audience better.

I was wondering which platforms are recommended to use to for this. Are there any recommendations?

The questionnaire in general is to gather information on the demographics of the target buyer and tailored towards their buying habits when it comes to mens fashion.

Any recommendations on the platforms to use where answers can be received and reviewed would be appreciated.

Thank you,

M

 

[Paul Kelly ICHYB]

You need to add a bit more info to get the best answers.

You could use Google forms or a dedicated platform like SurveyMonkey.

The most important thing is going to be who you get respondents.

 

[fisicx]

And if the questions don’t apply to the respondent they lie. In fact many people lie anyway.

If you want to know about men’s clothing buying the answer is simple: they buy from the same places they always buy from.

 

[Mani_SB]

You need to add a bit more info to get the best answers.

You could use Google forms or a dedicated platform like SurveyMonkey.

The most important thing is going to be who you get respondents.

My question is, how do I have the best chance of the getting the right respondents? I can use Survey Monkey but how does it work in terms of getting the survey into the pool of people I would want it to?

 

[Mani_SB]

And if the questions don’t apply to the respondent they lie. In fact many people lie anyway.

If you want to know about men’s clothing buying the answer is simple: they buy from the same places they always buy from.

This is my concern. I could put the survey out but how do I know the respondents are genuine? It has a high chance of being false in my eyes..but how else do I conduct demographic profiling?

 

[Paul Carmen]

You don't, if you want to do proper research via a questionnaire you need to do it in the right place with the right audience; e.g. on your website if its about a site, if its about business or a service then you need to find the right people.

If you don't have the contacts or means to do this yourself, there are services that can do this like YouGov, but this kind of research isn't cheap.

 

[Mani_SB]

You don't, if you want to do proper research via a questionnaire you need to do it in the right place with the right audience; e.g. on your website if its about a site, if its about business or a service then you need to find the right people.

If you don't have the contacts or means to do this yourself, there are services that can do this like YouGov, but this kind of research isn't cheap.

So essentially what you're saying, conduct the survey as one would online and hope the answers are genuine and then make the best possible decision using that data? Sounds more risky than certainty.

 

[Paul Carmen]

So essentially what you're saying, conduct the survey as one would online and hope the answers are genuine and then make the best possible decision using that data? Sounds more risky than certainty.

No, I'm not saying anything of the sort. The opposite in fact; e.g. get feedback from customers or potential customers, not random people online. Some examples below:

• If you are running a web usability survey; e.g. what is good/bad about my site, run it on your website, as the real users will tell you, especially what's bad.
• If you're running a survey about a certain industry, you can use trade bodies and trade websites to get information, this tends to be much better for B2B type services where you're aiming at that user base.
• For B2C, or to test a new product/service solution its much harder to do. First you have to identify your target audience, and you need to do this properly based on your services, demographic, age etc. There are research companies that specialise in finding people for this, or panel solutions like YouGov, where you can access users by age, demographic and a selection of other options.

 

[Mani_SB]

No, I'm not saying anything of the sort. The opposite in fact; e.g. get feedback from customers or potential customers, not random people online. Some examples below:

• If you are running a web usability survey; e.g. what is good/bad about my site, run it on your website, as the real users will tell you, especially what's bad.
• If you're running a survey about a certain industry, you can use trade bodies and trade websites to get information, this tends to be much better for B2B type services where you're aiming at that user base.
• For B2C, or to test a new product/service solution its much harder to do. First you have to identify your target audience, and you need to do this properly based on your services, demographic, age etc. There are research companies that specialise in finding people for this, or panel solutions like YouGov, where you can access users by age, demographic and a selection of other options.

Ah I understand now - my thought process was that the survey will identify the target audience for me? If this is not the case then what i the purpose of the survey? I think something like this would be effective once the brand is up and running right? you have the data first hand that way...

 

[Paul Carmen]

No survey will define your target audience, who would you ask and what?

You carry out research to determine your target audience; e.g. customer, competitor, keyword type research for whatever type of business or service you're looking at or working on now.

 

[fisicx]

@Mani_SB - and your brand is totally irrelevant. As a complete unknown entering a hugely competitive market you will be spending a lot of money on marketing. Expect to give a way a ton of clothes to influencers and similar. You need your adverts appearing wherever your target market is. And you need a fantastic website with the complete range.

There are fashion experts who can help with all this. £50k wouldn’t be a bad number to start with.

 

[Shopclicks]

The questionnaire in general is to gather information on the demographics of the target buyer and tailored towards their buying habits when it comes to mens fashion.

Their buying habits? I know the answer to that. They're buying from someone else.

Oh and the target demographic is ..... men.

Sorted your suppliers yet?

 

[Mani_SB]

Their buying habits? I know the answer to that. They're buying from someone else.

Oh and the target demographic is ..... men.

Sorted your suppliers yet?

Age bracket? Education? Employment status?

Suppliers are sorted.

 

[Shopclicks]

Age bracket? Education? Employment status?

Sounds like a dating profile

Seriously. Forget the survey and get on with selling. How would that information help you sell? The idea of eCommerce is that they find you. You do that by optimising your website pages for the product you're selling, not the target audience by how much they earn or what their education level is.

Same with any marketing you do. You test what gets more conversions by age bracket or other metrics that are available. Anything else without experience is just a guess. There's nothing like selling to gain experience in selling.

 

[Mani_SB]

Sounds like a dating profile

Seriously. Forget the survey and get on with selling. How would that information help you sell? The idea of eCommerce is that they find you. You do that by optimising your website pages for the product you're selling, not the target audience by how much they earn or what their education level is.

Same with any marketing you do. You test what gets more conversions by age bracket or other metrics that are available. Anything else without experience is just a guess. There's nothing like selling to gain experience in selling.

This is my point exactly - I think I will focus on organic search results and marketing via paid ads (Facebook and instagram) and social media posts, influencer marketing.

Thanks for the clarity. It's saved me alot of work that really isn't going to get me anywhere.