Social Media

fisicx

Moderator
Sep 12, 2006
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www.aerin.co.uk
Paid ads are all that work. Facebook organic reach is declining and will continue to do so as more and more people use the platform for marketing.
 
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Lucie@MightyOak

Facebook Ads are great as long as you get the criteria right - area, age group etc. They don't work out that expensive (well not as expensive as PPC) and do work and convert to sales as long as your actual facebook is kept on top of and updates are relevant for your followers or "likers"
 
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Cross promotion between your various social networks and Facebook page is essential. For instance, if you have many followers on Twitter, then you will want to try to get those people to hop on over to Facebook. You can develop a following on Pinterest and Instagram and then cross reference to posts on your Facebook page. Most people will have multiple social networking accounts, so there should be no problem getting them to click through to another. This should help you get 'awareness' for your page and likes. However, keeping your Facebook fans coming back to the page is completely up to you. You will need to post content your fans want to share and comment on.
 
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tombuckland

Free Member
Jul 29, 2014
254
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Cardiff
Forget QR codes they are pretty useless IMO.

Ads work really well but don't try and target the masses and pay a cheap CPC, this is where the majority of people go wrong, they think if I can get a CPC of 10-15p that's a good thing, but these people might not be targeted, and targeted traffic is the only type of traffic you want.

If I owned a financial advisory, would I want a 10 year old landing on my website? No! I would rather spend ten times as much as have a 45 year old semi-retired individual who might have "Liked" the FSA page or something similar.

Not all traffic is created equal!!!
 
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fisicx

Moderator
Sep 12, 2006
46,686
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15,381
Aldershot
www.aerin.co.uk
Cross promotion between your various social networks and Facebook page is essential.
I'd much rather send people to my website and take their money than have them hop between SM accounts.
 
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