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[Syd]

Hi guys, I am entering a new project which will be installing epoxy resin flooring and I have quickly built https://www.resiprodesigns.co.uk, so far I have only built the webpage, what do you think? any constructive feedback? is the page missing something? go easy on me, I am not a qualified web designer and yes I know it's a standard WP theme but at this stage of business it would be silly to throw a few thousand at a pro build.

Ta, Ben

 

[menetworkjadaltd]

Very professional looking, nice colours (although the white on light blue is a bit low on contrast)
Makes me want a new floor

 

[AllUpHere]

Hi guys, I am entering a new project which will be installing epoxy resin flooring and I have quickly built https://www.resiprodesigns.co.uk, so far I have only built the webpage, what do you think? any constructive feedback? is the page missing something? go easy on me, I am not a qualified web designer and yes I know it's a standard WP theme but at this stage of business it would be silly to throw a few thousand at a pro build.

Ta, Ben

You've got the right idea. I've seen a lot worse from pro designers.

Even the copy isn't bad, although it's aim is in slightly the wrong direction (and your English is a bit crap).

Pretty good as a first attempt.

Wordpress is more than suitable for your needs. You certainly don't need to blow a lot of money on a site for this project.

How are you planning to get visitors to the site? Do you have any sort of promotional marketing plan?

 

[fisicx]

What’s your marketing plan? How you market the business will dictate the content in the site.

On my phone i just see a lot of guff about different types of resin floor.

All the pages I’ve looked at are empty.

 

[Syd]

What’s your marketing plan? How you market the business will dictate the content in the site.

On my phone i just see a lot of guff about different types of resin floor.

All the pages I’ve looked at are empty.

Hi Graham, I have only built the homepage so far, is seeing a lot of guff about different types of resin floor bad? care to elaborate?

I am awaiting on a marketing plan to be finalised by our marketing contact however it'll mainly (for now) be social media and google ads

 

[Syd]

You've got the right idea. I've seen a lot worse from pro designers.

Even the copy isn't bad, although it's aim is in slightly the wrong direction (and your English is a bit crap).

Pretty good as a first attempt.

Wordpress is more than suitable for your needs. You certainly don't need to blow a lot of money on a site for this project.

How are you planning to get visitors to the site? Do you have any sort of promotional marketing plan?

Thanks Alluphere, "although it's aim is in slightly the wrong direction (and your English is a bit crap)" please elaborate so I can make the changes thanks

 

[WaveJumper]

Looks very professional to me great job especially as you say your not a pro web designer. Ok yep check and re check the grammar remember sometimes less is more. are the photos yours as you don't won't to be running into any copyright issues. Best of luck with it and great looking floors.

 

[Syd]

Looks very professional to me great job especially as you say your not a pro web designer. Ok yep check and re check the grammar remember sometimes less is more. are the photos yours as you don't won't to be running into any copyright issues. Best of luck with it and great looking floors.

Thanks Wavejumper, yep all taken from shutterstock and other image sites that cost bloody loads, unfortunately as I'm yet to do any actual jobs I haven't got any examples, I plan to have a gallery of real projects in the future as this is all about "show me what the product is, show me the jobs you;ve done etc".

I must admit I'm not the best at writing content so I'll get someone to go over it, thanks

 

[fisicx]

I am awaiting on a marketing plan to be finalised by our marketing contact however it'll mainly (for now) be social media and google ads

In which case people landing on your site already know what you do and what they want. This means the homepage needs to simply show the different products each of which leads to a page where they can see the details, pick up the phone or fill in the enquiry form.

In fact, it's quite likely no one will ever see your homepage - the SM links and adverts will take them directly to the product page.

The product pages need images - lots of them showing the different styles. And take time to write explanations about how it works. For example, when you do my garage floor will there be a lip at the front?

And remember - almost everyone will be using their phone so make sure you are using one when you review your site

 

[Syd]

In which case people landing on your site already know what you do and what they want. This means the homepage needs to simply show the different products each of which leads to a page where they can see the details, pick up the phone or fill in the enquiry form.

In fact, it's quite likely no one will ever see your homepage - the SM links and adverts will take them directly to the product page.

The product pages need images - lots of them showing the different styles. And take time to write explanations about how it works. For example, when you do my garage floor will there be a lip at the front?

And remember - almost everyone will be using their phone so make sure you are using one when you review your site

Understood thanks! hope you are well

 

[AllUpHere]

Thanks Alluphere, "although it's aim is in slightly the wrong direction (and your English is a bit crap)" please elaborate so I can make the changes thanks

I think you will need help with the changes but in the spirit of trying to give you something constructive, think about this.
Why are people on the site? Because they want an epoxy floor.
You don't need to sell the idea of an epoxy floor, visitors already know they want one. What you need to do is sell the idea of you being the best person to install it.
At the moment your copy is aimed at persuading someone an epoxy floor is a good idea, but you do nothing to persuade them to contact you about it.

 

[Syd]

I think you will need help with the changes but in the spirit of trying to give you something constructive, think about this.
Why are people on the site? Because they want an epoxy floor.
You don't need to sell the idea of an epoxy floor, visitors already know they want one. What you need to do is sell the idea of you being the best person to install it.
At the moment your copy is aimed at persuading someone an epoxy floor is a good idea, but you do nothing to persuade them to contact you about it.

Ah I see, great feedback thanks I'll get on it!

 

[Darren_Ssc]

At the moment your copy is aimed at persuading someone an epoxy floor is a good idea, but you do nothing to persuade them to contact you about it.

Be the authority on epoxy floors.
Don't be 'we do epoxy floors cheap'.

 

[WebshopMechanic]

Hi Syd,

Visually, the site isn't bad at all but it looks like the site page is focusing heavily on SEO with the level of content that is on there.

You need to think about how a potential customer would shop and what they would be looking for when they land on your site.

They want short, punchy messaging that tells them what you do, what's special about your company and why they should do business with you.

What is your unique selling point?

What's your elevator pitch?

What's your key message? 'We sell stunning epoxy resin floors' - Is this really the key message? surely that's just your opinion.

I always use the 'so what' rule. You install stunning epoxy resin floors......so what. Why do I need to buy one from you guys? Why not your competitor?

The key USPs on the page are meaningless.

• Ultra modern - so what?
• A wise investment - You would say that!
• UV stable - So it should be
• Bespoke - Isn't every floor?

Sorry, I'm not trying to sound like a d**k. I just try to help people's websites create impact so, when a customer lands on the site, they are wow'd and want to pick up the phone.

You need to think less about the product and more about the benefit to the customer. They don't care about the product. They care about the transformation to their home.

They want to feel like their kitchen, bathroom or driveway will look and feel premium once the job is complete.

Here are some suggestions on how you can 'beef up' the homepage:

You need to communicate trust because many industries are full of sharks.

• Are you a family-run business?

• Customer testimonials / stories - Where are these? Have any yet?

• Customer star ratings - Where are these? I know it's new but do you have any?

• How many years experience? I assume you have some experience in a related industry?

• Warranty - What is it? This will give peace of mind.

• Video - I would create one because it will bring you, your company and your expertise to life.

• About the team - An about section on the homepage lets people see who you are and that you're not hiding. Trust signal!

• Contact form - You need to have a very clear telephone number (not just in the footer). Be approachable.

• Live chat - Let people talk to you or send messages out of hours. Possibly look at Facebook messenger integration.

• Offer price guide download - This helps to qualify time-wasters out and customers in. Being transparent on pricing ensures trust.

• Offer a free brochure download - People won't stay long so give them some coffee table / phone reading for later. A download is a great way to gain a micro-commitment form them. Don't ask for an email outright. This will make them think they are going to get spammed. Be transparent. give them the option to download it or have a link that says, 'Fancy our brochure by mail?'. You can then subtly capture details.

• Instagram feed - Social proof and proof of your work is key. Before people commit to using you they will want to see your handy work. You should feed your Instagram onto your homepage and services page. You should also have an on-site gallery with contact link and reference against each gallery image.

Once you are more established then you should talking about happy customers and showcasing customer case studies.

Hope that helps.

Matt

 

[fisicx]

But everything comes back to marketing. People don't want a resin floor. They want want to revamp their kitchen and will consider an alternative to tiles.

I've got an oily, cracked floor on my garage, what can you do to make it shiny? Do I have to dismantle all the benches and shelves first? Will my garage door still close? I don't really care what you do, I just want it to be better.

Sell the sizzle not the sausage.

Don't focus too much on the homepage - get the words and images up on the product pages.

As an aside. when I saw the URL I thought you were some sort of website design. I then thought it was a medical thing - because I read 'respiro'

And the theme you use doesn't really matter. Key is to make sure it's really good on a phone - right now yours isn't. But that because of how Astra works.

 

[Syd]

But everything comes back to marketing. People don't want a resin floor. They want want to revamp their kitchen and will consider an alternative to tiles.

I've got an oily, cracked floor on my garage, what can you do to make it shiny? Do I have to dismantle all the benches and shelves first? Will my garage door still close? I don't really care what you do, I just want it to be better.

Sell the sizzle not the sausage.

Don't focus too much on the homepage - get the words and images up on the product pages.

As an aside. when I saw the URL I thought you were some sort of website design. I then thought it was a medical thing - because I read 'respiro'

And the theme you use doesn't really matter. Key is to make sure it's really good on a phone - right now yours isn't. But that because of how Astra works.

Thanks Graham, how can I make it better on a phone please?

 

[fisicx]

Forget about the homepage for now. Focus on the product pages.

The homepage needs columns so you get more on the screen above the fold. See the theme in my sig to see what I mean.

 

[Fagin2021]

Nice work Ben - and what beautiful floors. Makes me quite envious.

I viewed your home page on a 27 inch monitor (1920x1080) which isn't particularly big nowadays.
The page expanded to fill the screen and most of the flooring part of the image was invisible. The white text moved into a light background and could barely be read.
You might want to think about using a 'max-width' property to limit the size of the pages.

The Chrome browser has a handy facility in Developers Tools. You can simulate various devices and screen resolutions to test your design. At some resolutions your home page looks great. At others it's a bit of a dog's breakfast. I'd get that right before filling up your blank pages.

Good start though.

 

[Lucan Unlordly]

Offer price guide download - This helps to qualify time-wasters out and customers in. Being transparent on pricing ensures trust.

Sorry but I'm inclined to disagree at this stage.

 

[Lucan Unlordly]

1. Get the WOW factor with an epoxy resin floor or countertop by ResiPro Missing from headline?

2. epoxy resin will last much longer than old out of date flooring materials. (Needs qualifying - will it outlast Marble?)

There's a fair bit more you can tweak but nothing world changing.

Good effort for a starter website. I've a flooring advertising manual from 1980 that has hundreds of key lines and suggestions for copy that sells. I'll dig a few out and post later.

 

[Fagin2021]

WebshopMechanic said: ↑
Offer price guide download - This helps to qualify time-wasters out and customers in. Being transparent on pricing ensures trust

Sorry but I'm inclined to disagree at this stage.

You can argue this both ways. If I know I'm going to buy epoxy resin flooring, I want a quote to compare suppliers. If I'm nearer the beginning of my buying journey and I'm comparing products for say, a new kitchen floor - like tiles, wood, lino - I just want a ballpark figure to see what's feasible. Will it cost me £500 or £5000? In that case, a guide is better - I don't want to talk to anyone or have a salesperson call.

By providing a rough guide - like £ per square metre - as well as the option to get a quote, you're covering your bases.

 

[Lucan Unlordly]

Maybe further down the line, yes but as a new business with the potential to do domestic and commercial work, with, I would imagine, the costs varying considerably dependent on the finish, to start putting out ball park figures at this stage, which could well be higher than others, would not be helpful.

As a salesman you should always try to avoid giving the customer everything upfront, particularly on a major expenditure when you are at an advantage if you get to talk to them. You should want the calls.

I've been looking to replace an external window with a frameless glass door. I made two calls to potential suppliers who explained why such doors weren't the best option and both successfully sold me on alternatives. It's only price, £900 supply only against £2,600 fitted that will sway me. Had the higher priced company shown their prices online I wouldn't have called them, which you could argue would have saved them wasting their time and or denied them an opportunity to sell?

 

[Syd]

Thanks for the replies chaps

 

[Syd]

Afternoon all, I've tried my best working with zero budget so please take a look at the "nearly" finished pages and let me know what you think, www.resiprodesigns.co.uk

As soon as I have enough images of real projects completed I will have a gallery on each page as validation etc and that also applies to reviews

I'm planning on adding CTA buttons to the 3 homepage product display sections too

 

[AllUpHere]

Afternoon all, I've tried my best working with zero budget so please take a look at the "nearly" finished pages and let me know what you think, www.resiprodesigns.co.uk

As soon as I have enough images of real projects completed I will have a gallery on each page as validation etc and that also applies to reviews

I'm planning on adding CTA buttons to the 3 homepage product display sections too

Which pages are nearly finished? There is very little actual content on the site.
As I said earlier in the thread, it's a good effort. There's much worse copy on this site written by digital marketing 'experts'.

You could do with doing a bit of research to find out what actually drives clients to use your products. I'll give you a clue, the main ones aren't covered in your list of benefits.

How are you planning to drive traffic to the site. Depending on your answer, the site might be pretty much done, or barely even started; it completely depends on how you are getting eyes of prospective clients on the site.

 

[Syd]

Which pages are nearly finished? There is very little actual content on the site.
As I said earlier in the thread, it's a good effort. There's much worse copy on this site written by digital marketing 'experts'.

You could do with doing a bit of research to find out what actually drives clients to use your products. I'll give you a clue, the main ones aren't covered in your list of benefits.

How are you planning to drive traffic to the site. Depending on your answer, the site might be pretty much done, or barely even started; it completely depends on how you are getting eyes of prospective clients on the site.

Thanks for the reply Alluphere, so far the homepage, floors page, contact us and garages pages are finished "for now"

If I'm honest I'm pretty much maxed out on it now in regards to page builds, layouts and the content throughout the site so if anyone feels they can help me along then I'm happy to pay to get it completed

 

[fisicx]

@Syd, All I see is a load of repeated sales copy. You don't appear to have a CTA anywhere. There is a 'get in contact' form but that's not a CTA.

Remember, the only reason anyone will ever be on the site is because they want a resin floor. So there is no need to sell the product.

And most people will be using a phone. Look at the site on your phone and the homepage leads with your mugshot. A picture is good but put it in the footer.

The images of the colours look like worktop and tins of paint not a resin floor.

And I thought you were waiting for your man to come up with a marketing plan?

And your site scores 16/100 on Google's perfornance tests. You need to fix that. It's the theme causing most if the problems.

Think like a potential customer. Answer their queries about the installation rather than the benefits of the product.

 

[AllUpHere]

Thanks for the reply Alluphere, so far the homepage, floors page, contact us and garages pages are finished "for now"

If I'm honest I'm pretty much maxed out on it now in regards to page builds, layouts and the content throughout the site so if anyone feels they can help me along then I'm happy to pay to get it completed

Don't give up now, you've got this far, if you have a sound plan to actually market the business you don't need to pay anyone to finish the site.

If you could tell us how you are getting people to the site, we can tell you what to do.

 

[Syd]

Don't give up now, you've got this far, if you have a sound plan to actually market the business you don't need to pay anyone to finish the site.

If you could tell us how you are getting people to the site, we can tell you what to do.

Initially it'll be Facebook/instagram, organic search, local monthly trade catalogue and leafleting

 

[fisicx]

My garage floor is flush with the driveway. The garage door forms a weathertight seal. The floor itself is stained and cracked and I have a manhole in the middle.

So I want to know, will your floor still give me a flush edge at the front? Will my door still seal? Will the old stains and cracks affect the resin? Will I still be able to access the manhole?

What about the shelving that is bolted to the floor? It's pretty much a permanent fixture, not each to remove. How do you cope wit this?

Tell me about all the things I need to know before I pick up the phone to book an appointment.

 

[fisicx]

Initially it'll be Facebook/instagram, organic search, local monthly trade catalogue and leafleting

In which case you need to rethink the whole site. People landing on the site are already thinking about getting a resin floor. Your job is to sell them the product not the idea.

But....

How do you know people are looking on FB/instagram for resin floors?

What keywords are you targeting? SEO isn't something you add onto a site, it has to be baked in before you write the first sentence.

 

[Syd]

@Syd, All I see is a load of repeated sales copy. You don't appear to have a CTA anywhere. There is a 'get in contact' form but that's not a CTA.

Remember, the only reason anyone will ever be on the site is because they want a resin floor. So there is no need to sell the product.

And most people will be using a phone. Look at the site on your phone and the homepage leads with your mugshot. A picture is good but put it in the footer.

The images of the colours look like worktop and tins of paint not a resin floor.

And I thought you were waiting for your man to come up with a marketing plan?

And your site scores 16/100 on Google's perfornance tests. You need to fix that. It's the theme causing most if the problems.

Think like a potential customer. Answer their queries about the installation rather than the benefits of the product.

I'm working on the CTA's, they will be in the 3 sections on the homepage and I'll sort the product pages out too

I've hidden the mugshot in mobile view, the images of the colours on the garages page are to show the visitor which colours are available which are different from the normal resin floors

 

[fisicx]

I'm working on the CTA's, they will be in the 3 sections on the homepage and I'll sort the product pages out too

I've hidden the mugshot in mobile view, the images of the colours on the garages page are to show the visitor which colours are available which are different from the normal resin floors

No, don't hide the mugshot, put it in the footer. It should never be the main feature on the homepage. I'd also reconsider your use of hero images.

The three homepage sections are wrong. They don't do anything. All you need is a clickable image and caption.

Well done for doing all you have so far - but it's the wrong theme for your business and your marketing copy isn't lead generating (because of how you are getting people onto the site).

 

[Fagin2021]

I like the site. As others have said, it's a lot better than many so-called professional designs. BUT - as I mentioned before, use Chrome developers tools (on the Chrome menu bar) to simulate how it looks on say, a Galaxy C5. It completely spoils your hard work.

Most of your Facebook/Instagram viewers will be using a mobile.

 

[menetworkjadaltd]

Site performs well using Lighthouse (with the exception of Performance on mobile)

Design at a screen width <300px starts to break (homepage)

On the resin flooring page, you're offering a download colour chart as the first CTA, straight after you've sold the benefits of having the floor.

Do you think that is the best route to take the customer?

 

[fisicx]

Site performs well using Lighthouse (with the exception of Performance on mobile)

Mobile is the only one that Google cares about: https://web.dev/measure/

 

[menetworkjadaltd]

Mobile is the only one that Google cares about: https://web.dev/measure/

OK, so let's help him fix it