SEO in 2019

[EmployMe]

What is your SEO strategy for 2019? I will focus on improving mobile version of my website, website speed, voice search and friendly design for deaf or hard-of-hearing viewers. Also I continue to promote my Youtube channel, because videos gave me a lot of traffic and conversions in 2018.
Let's share some tips.

 

[NickGrogan]

Continuing not to do what everybody else is doing, and not focusing on areas that they are.

So

Not worried about mobile
Not worried about social
No videos
No Facebook/Instagram at all

 

[EmployMe]

Continuing not to do what everybody else is doing, and not focusing on areas that they are.

So

Not worried about mobile
Not worried about social
No videos
No Facebook/Instagram at all

I don't think that all this is actually needed for energy solutions.

 

[NickGrogan]

Not needed for 90% of B2B sites either.

I'm applying these rules to all my sites, not just www. energybrokers.co.uk

 

[fisicx]

What is your SEO strategy for 2019?

My strategy is to not do SEO. I get most of my converting traffic from other sources than the search engines.

It's also worth noting that I rank really well for all sort of useful things by not doing any SEO. I just build my sites for people and Google seems to like that.

 

[justinaldridge]

Continuing not to do what everybody else is doing, and not focusing on areas that they are.

So

Not worried about mobile
Not worried about social
No videos
No Facebook/Instagram at all

That's an interesting strategy...although obviously not one I would agree with

However, I suppose I do agree with your initial comment. Our focus for 2019 is a continuation of what we were doing at the end of last year which was very different to what we were doing even at the beginning of last year. I don't see other agencies adopting similar practices.

 

[Viraj Shah]

Continuing not to do what everybody else is doing, and not focusing on areas that they are.

So

Not worried about mobile
Not worried about social
No videos
No Facebook/Instagram at all

To do something what others are not doing makes you stand unique but I don't think that you can miss out marketing aspects like video since video makes the most engagement and can drive enormous traffic to your website.

 

[fisicx]

To do something what others are not doing makes you stand unique but I don't think that you can miss out marketing aspects like video since video makes the most engagement and can drive enormous traffic to your website.

No it doesn't.

There are exceptions but the traffic from a video site is minimal. That even if you can get people to watch your video in the first lace.

 

[justinaldridge]

There are exceptions but the traffic from a video site is minimal. That even if you can get people to watch your video in the first lace.

Video for videos sake is pointless but done properly can be highly effect. I have a small YouTube car channel with 10K subscribers. I did a video of a modification to one of my cars and the manufacturer of the part told me that after my video went out he completely sold out of all parts....and built up a long pipeline out of it.

It does work....you just need to go where the audience is.

 

[NickGrogan]

video makes the most engagement and can drive enormous traffic to your website.

Videos about choosing energy suppliers? About availability charges?

I don't think that there are 1000's of people on YouTube looking for that kind of video.

For some markets its great, for others, useless.

 

[shady321]

This is the 2019 SEO techniques that i am going to follow:


ux signals is a rank factor in 2019
Content Creation
-Bucket Brigade
-SubHeading content
Featured snippet
-40,60 words
Mobile optimization
Video Marketing
open blog comment
remove irrelevant, thin content

 

[cmorales]

The SEO Trend from last year and today has no difference but you have to focus the UX or User's Experience such as Readable Contents, Video, Images, Speed Loading, Mobile Friendly Website and User's Keyword.

 

[ITBadger]

Content is king - was, is and will be the most important part of distinguishing yourself online.

 

[ukbf0001]

Listen to your customers - not Google. So if you can do some easy you tube videos that answers customers questions / repeat questions - do it.
Engage in social media interactions (I use awario for this) - great tool - dip in and out as you wish.

Of course - if you offer a non competitive product or incomplete service - no amount of SEO / adwords will help you. Oh - and maybe use the expertise of a copy writer.

New sites - I still use ranktracker for keyword research , I still use website audit for new sites to make sure Ive got things optimised just right and I use spyglass on a near daily basis (just to give me all the links worth chasing that the competitors have - Ive not used my ahrefs account for a long time though

 

[aleksandrkop]

Not worried about mobile

Could you elaborate why you will not focus on mobile?

I have a website that was always on 4~5th position for a keyword, being always behind by a concurrent (which still not mobile friendly).

After the new mobile-friendly ranking priority change, my site is often in the 1st position and that said concurrent is way down.

 

[NickGrogan]

Website has been mobile responsive for a couple of years, AMP pages since last year.

So it shouldn't be a goal for 2019.

 

[Inva]

SEO is overrated. Even if you get #1 on Google for "where can i donate 1000 dollars?", next month the algorithm will change and you're back to page 50 which is the abyss. Best to not bother at all and focus on the product.

 

[Neromare Works]

SEO is overrated. Even if you get #1 on Google for "where can i donate 1000 dollars?", next month the algorithm will change and you're back to page 50 which is the abyss. Best to not bother at all and focus on the product.

Also SEO these days doesn't work like it did before. Not even need to add your website to Google anymore. It indexes automatically, usually. And backlinks don't raise you up in positions. They can't cheat anymore.

 

[fisicx]

SEO has been evolving for years but the core techniques work the way that always have. And backlinks do help improve ranking. They just need to be the right sort of backlinks. No need to cheat, you just need to do it properly.

 

[cmorales]

SEO has been evolving for years but the core techniques work the way that always have. And backlinks do help improve ranking. They just need to be the right sort of backlinks. No need to cheat, you just need to do it properly.

Yes, search engine is getting more wise than before. All old SEO is now obsolete. It's better to focus on content and user's experience.

 

[fisicx]

All old SEO is now obsolete.

No it's not. All the old SEO still works. What doesn't work are many of the tricks people used to try and fool the search engines. Google has always said to build sites for people not the search engines. This advice is still true today.

 

[Chris Mckeon]

SEO has been evolving for years but the core techniques work the way that always have. And backlinks do help improve ranking. They just need to be the right sort of backlinks. No need to cheat, you just need to do it properly.

Very sensible comment.

 

[Rifat Ahmed]

Focus on creating quality backlinks, (guest post, backlinks from related websites always works) Deliver top notch contents. Google is more aware about user experience in 2019 than ever.

 

[Dheeraj Thukral]

A lot of people always focus on the wrong areas when it gets to SEO.

The common misconception about SEO is -

1. The more backlinks you have, the better your chances of securing a good rank on Google
2. It takes about 12 months for a website to start ranking properly on the first page
3. Technical SEO is a scam, just focus on the content, backlinks, and forget about page speed, schema, data highlighter, etc

If you're doing SEO like this, you're doing it wrong

Here's you should focus on aligning your SEO efforts -

1. Switch to Video - YouTube now has 550 million members and the number goes up by 10 million a day. There's no way you can be avoiding YouTube.

Not only that a channel that has less than 10,000 subscribers would secure better chances to get themselves featured on an upcoming "explore" section on Youtube and Recommended videos.

If you're serious about your Business and SEO, YouTube is one platform that promises huge results for a reasonably lesser effort.

2. Technical SEO - It's official. If your website is not secured by "https" then don't expect it come anywhere in the search results. Similarly, if you're not focusing your efforts on ensuring that your website loads under 3 seconds, then you're committing a grave mistake.

Every second spent in loading the site increases the bounce rate by 20%

3. AMP - Needless to say, Accelerated Mobile Pages are already here and have redefined the entire SEO landscape. If you're a blog or an information website that is content heavy, you need to direct your efforts in creating AMP friendly pages which open in less than second and go a long way in deciding your ranking in the SERPs

4. Voice Search - This is a heavily debatable topic, but voice search has been picking up quite steadily in terms of the number of users who actually use their voice to search for a particular service or product.

It's complicated to optimize the website for voice search, but having said that, it is also critical and crucial for a new blog or website to pay close attention to voice search as this presents itself as an opportunity that not everybody currently focusing on.

Thanks!

 

[fisicx]

Switch to Video

Adding video will not help your ranking. And the chances of anyone seeing it on youtube is almost zero.

Every second spent in loading the site increases the bounce rate by 20%

No it doesn't. This is a complete myth.

AMP - Needless to say, Accelerated Mobile Pages are already here and have redefined the entire SEO landscape.

Sorry but this is completely wrong. AMP will not help you ranking on any device. AMP is a content delivery system where Google caches the content on the local server in order to display a set of results without anyone ever visiting your site.

 

[Dheeraj Thukral]

Adding video will not help your ranking. And the chances of anyone seeing it on youtube is almost zero.

No it doesn't. This is a complete myth.

Sorry but this is completely wrong. AMP will not help you ranking on any device. AMP is a content delivery system where Google caches the content on the local server in order to display a set of results without anyone ever visiting your site.

Thank you for your reply, Fisicx.

I understand that you disagree with a few of my pointers. First of all, apologizes for the confusion around the AMP point Yes, you're right AMP is a content delivery system wherein Google caches the content on the local server in order to display a set of results without anyone every visiting your website.

There are, however, certain things that you can do on our end to make sure that the page becomes AMP compliant.

Our team at Envigo does those things for a lot of our clients in the UK.

Moving on - When I said adding videos would increase your ranking, it has actually been confirmed by Brian D in several of his videos.

Youtube is the second largest search engine platform and one of the most engaged platforms as well. There is increasing evidence that blogs are becoming more and more competitive, whereas putting high quality videos on YouTube can significantly increase your chances of getting more traffic to your website (if done correctly)

YouTube SEO is far more simple than the traditional site SEO, because there are limited things that you need to fix.

If you employ plugins like VidIQ, you will find tons of ways in the form of tags, description, bulk additions, thumbnails to optimize your videos without having to worry about backlinks, technical SEO, and a whole bunch of other stuff.

Thanks again for responding to my answer and have a good day ahead

 

[fisicx]

Or don't bother with AMP. Unless you are a news site it's not worth bothering with.

No idea who Bran D is but you are now describing ranking video on YouTube. That's totally different to improving the ranking of your website using video. And I can ignore it. Most businesses do very well without creating a single video.

 

[onebasemedia]

For SEO the main focus will be on the following things;

• Voice Search
• Mobile First Indexing
• Quality Content
• Video Content
• Artificial Intelligence

 

[Rachel Patel]

SEO is very important for any business marketing purpose. social media marketing also an important part of marketing nowadays. Small budget businesses can run an easy social media marketing campaign. A video is the best way to promote any product/service. YouTube is very popular platform for video marketing.

 

[AmelieWilson]

Best way to promote more your site. Use guest posting create quality links. It will help in increasing DA of your site.

 

[TheWebDesignCompany]

I just build my sites for people and Google seems to like that.

Very good advice...

 

[ryanwuk]

That's a Very Good Strategy. But as per my opinion below are all Essential Website Optimization Strategies for 2019

1. Mobile-First
2. Voice Search
3. Website Speed
4. User Intent
5. Content Marketing
6. Schema
8. Link Building

 

[monicajenner66]

SEO in 2019 is still very important, If you do great sEO from stat you dont have to worry about any penalty, just follow the Google rules and relax.

 

[Aaron Starc]

SEO in 2019 is very important, after moz 2.0. For me things to focus on should be:

Voice Search: As the voice search is getting increased day by day and according to few stats almost 30% of web browsing will be done through voice search by 2020. Organizations and brands are now presenting information on the Internet in a way that they can answer simple questions to solve user queries on the go. Websites are now publishing web copy, blogs, and sales copy which can help resolve a potential problem of a client or customer. SEOs really need to focus on this one.

Ads on High-Quality Websites: One of the major SEO trends for 2019 is that Google is now serious about the reputation of your website, and if you’re not placing ads on high-quality websites then you are not doing it right. The emerging trend says that to earn a good brand reputation, one must run ads on high profile websites.
Pick and choose any previous Google algorithm and see for yourself how Google is compelling brands to be a part of high-quality websites. Exchange links and proves that your website is worth it.

Is there anything else you are focusing on?

Source: the above has been taken out from Branex UK partners.

 

[fisicx]

Branex is wrong.

Advertising is not and never will be a ranking signal.

As to voice search, it’s a service led function. It’s not relevant to people looking for business advice (for example).

 

[WhizzPeople]

Voice Search is a misleading product that every web company and marketeers are selling to us. First of all, think if your clients are really up for buying something using voice search. Secondly, more of the so-called "voice search" is related to voice commands; like "play music" or "turn on light". Actually voice search and voice-commerce are years away from us.

 

[justinaldridge]

Voice Search is a misleading product that every web company and marketeers are selling to us.

Who is selling this? Understanding voice search and it's application in search is absolutely key. Not because people may be searching for your product using voice searching but in how Google is understanding the web in order to be able to deliver single answers to a specific queries.

Understanding what voice search means to search engines and how it is influencing the actual organic search results is really powerful in achieving strong rankings. I know because it's one of the strategies we successfully apply every day.

Ignoring voice searching and how a search engine uses it is ignoring not the future but the present.

 

[Aaron Starc]

Branex is wrong.

Advertising is not and never will be a ranking signal.

As to voice search, it’s a service led function. It’s not relevant to people looking for business advice (for example).

Ads on high ranking sites are fruitful because it's a trusted name you are using for your product or service, just like any other brand would use a celebrity or personality for making their advertisement.

Read again: Organizations and brands are now presenting information on the Internet in a way that they can answer simple questions to solve user queries on the go. Websites are now publishing web copy, blogs, and sales copy which can help resolve problem of a potential client or customer.

Wrote potential in the wrong place in the above.

 

[fisicx]

Adverts are not a ranking signal. They never have been and never will be. Far to easily manipulated.

As to voice search, current research shows people search differently. The commands they use are not the same as written searches. For example: ‘where is the nearest x’ or what time does y open’. Voice search isn’t used for data searches. For example ‘side effects of x drug’ or ‘what’s the best way to plant a rose bush’. If you are looking for red shoes then voice search is less useful than a search for the nearest shoe store.

So if you have a site showing celebrity images voice search will be less applicable. Same if your site offers GCSE hints and tips.

So while I agree voice search is becoming more popular, it’s a different type of query and your approach to optimisation needs to adapt.

 

[jackanderson]

Five-step SEO Plan for Higher Search Rankings in 2019

1. Understand SEO in its simplest form. ...
2. Listen to how your customers speak, then speak their language. ...
3. Provide insanely useful content. ...
4. Give your website a check-up. ...
5. Check out who's linking back to you.

Website traffic is important for business success for every business in today's age of the Internet. SEO web design helps you rank in search engines. That means you're more visible when your potential customers are looking for something that you offer.