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Sending Press Releases

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I know there has been a similair post.
I have looked on google to find ideas of where I should post my PR but found nothing that I feel is relevant, and to be honest im not sure where it should go. Do i put it on Marketing mags and Sites or am i just showing it to my competitors?
Can i have any advice on a direction i should take on this.

Thanks

Michael
 
You need to take a lateral approach...

If it is client win news then suggest the following (on top of all those, oh so great :shock: free web based Press distribution things):

Target the trade media of the client you have won (so it gets you under the nose of other budget holders of potentially new clients)
Target your own trade media (sends out a positive message about your company)
Target your regional press (good motivator for your staff to see how well the company they work for is doing, plus you may pick up local jobs?)

The idea is to look for as wider media spread as possible so as to increase your chances of gaining coverage.... and don't forget, when you get calls from new clients asking for information, ask them where they heard of you so you can see how well editorial works for your business (if done properly).
 
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