Selling on Amazon

[RobHajr]

Not in the Amazon world.

Private label:
1 - find a product you want to sell (ideally that has demand but can be improved)
2 - find a factory to make the improved version
3 - register a trademark and have the factory apply that trademark to your product and packaging
4 - apply to the Amazon Brand Registry so that you have protection as well as all the benefits that brands get (A+ content, Vine, Storefront, etc)

Whether someone has heard of it or not is irrelevant. There are millions of brands around the world and you won't have heard of most of them. I own a poker brand for example. Unless you play poker you probably won't know it but that doesn't mean it isn't a brand.

'No name' is actually a Canadian brand in itself (no-frills type stuff). The only other meaning of 'no name' I can think of relating to Amazon is people that sell generic white-label products without the benefit of branding or Brand-Registry protection. Since anyone can buy the same product and sell on the same listing, it is not recommended.

Do you use any software to find a good niche to launch product at? Stuff like JS and Weby has sales estimators, but how accurate are those? Sorry if it an old topic, new here

 

[fisicx]

Do you use any software to find a good niche to launch product at? Stuff like JS and Weby has sales estimators, but how accurate are those? Sorry if it an old topic, new here

Everyone else is using the same software....

Finding a niche often comes from trying to buy something and not finding a suitable product. Or when the supermarkets stop selling a particular line you can then become a online supplier.

Other people look a TV programs, youtube, tiktok and other channels to spot ideas. I recall seeing something on a DIY video, looked online and brought one the next day.

It's not easy. You may need to put in many weeks of work to first find the product and then the supplier.

 

[AmazonGeek]

Do you use any software to find a good niche to launch product at? Stuff like JS and Weby has sales estimators, but how accurate are those? Sorry if it an old topic, new here

Yes, I am certified in Helium 10 but I have also used Jungle Scout in the past. For me, H10 is far and above the best and they are developing it all the time. About 1/3 of the people I coach are newbies looking for product opportunities so I know the tools backwards. If you want a free chat by all means use this link to book a zoom call...

Discovery Zoom call - Adrian Meakin

30-minute free, no-obligation Zoom call to see if I can help you with Amazon.

calendly.com

 

[AmazonGeek]

Everyone else is using the same software....

Finding a niche often comes from trying to buy something and not finding a suitable product. Or when the supermarkets stop selling a particular line you can then become a online supplier.

Other people look a TV programs, youtube, tiktok and other channels to spot ideas. I recall seeing something on a DIY video, looked online and brought one the next day.

It's not easy. You may need to put in many weeks of work to first find the product and then the supplier.

I agree with the first point. If you use the same software and follow the same instructions then everyone ends up looking at the same results. But think about this for a minute. There are literally billions of products for sale on Amazon and we are looking for ones that sell reasonably well even though they have problems. You then improve the product and brand it, which gives you a competitive edge. That in turn gives you a chance to take some market share.

The mistake most make is trying to find a hero product that sells a zillion units a month even though everyone hates it. They used to exist a few years ago but there are very hard to find now and when they do pop up, loads of people find them at the same time.

But it is still pretty easy to find less ambitious ones. And you don't need many to have a hell of a business. For example, if you can build up a little portfolio of 6 similar products (ideally variations or closely related and from one supplier) and each one sells for £20, 20 units a day at 20% profit margin (the 6/20/20/20 rule), then you have a business generating £170k of profit a year that you can sell for £500k very quickly.

And no, it isn't easy and well worth spending time validating the data before you take the plunge. I coach people all the time who have been doing pretty well on Amazon even though they have been doing everything wrong - because they have a good product. Conversely, I could teach you all the tricks in the book but if you have a crap product you are doomed.

 

[Paul Kelly ICHYB]

I dabbled with Amazon 15 years ago and listed some products that no one else had. Whilst they did not sell thousands (relatively niche/specialised VOIP product), the margins were great as there wasn't any competition.

The problems people have with Amazon now are nothing new - they are generally the same one all retailers have had for years!

 

[RennaClothing]

What is it your selling, your own items or branded items which are already in their catalogue?

 

[AmazonGeek]

What is it your selling, your own items or branded items which are already in their catalogue?

Who are you asking?